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Dabur Amla SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Dabur Amla analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dabur Amla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Amla to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dabur Amla is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Amla competitors and includes Dabur Amla target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Amla SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Amla Brand Analysis
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’


Largest hair oil brand in India

Dabur Amla STP
Dabur Amla Segmentation

Hair oil segment with natural ingredients

Dabur Amla Target Market

Youth and middle aged men and women

Dabur Amla Positioning

Contains the nourishment of Amla and makes hair strong from inside, beautiful outside

Dabur Amla SWOT Analysis
Dabur Amla Strengths

Below are the Strengths in the SWOT Analysis of Dabur Amla:

1. Established product and trusted brand name
2. Provides shine and softness and makes hair healthy from inside
3. Contains trusted natural ingredients like amla
4. Strong distribution network across the country
5. Celebrity/ filmstar brand ambassadors

Dabur Amla Weaknesses

Here are the weaknesses in the Dabur Amla SWOT Analysis:

1.Preferred by loyal customers as youth find other brands attractive
2.Sticky and oily, stains the pillow when used overnight

Dabur Amla Opportunities

Following are the Opportunities in Dabur Amla SWOT Analysis:

1.Expansion in rural markets
2.Export potential
3.Innovation in other hair care products

Dabur Amla Threats

The threats in the SWOT Analysis of Dabur Amla are as mentioned:

1.Aggressive competitors
2.Threat from new entrants or local players selling oil with natural ingredients
3.Introduction of oil in the market with better fragrances, ingredients and innovation

Dabur Amla Competition

Below are the top 3 Dabur Amla competitors:

1.Marico’s Shanti Amla
2.Bajaj Brahmi Amla
3.Emami Plus Hair Oil

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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