Dabur Amla SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Dabur

Personal Care brands - Hair care

FMCG

‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’

Largest hair oil brand in India

Hair oil segment with natural ingredients

Youth and middle aged men and women

Contains the nourishment of Amla and makes hair strong from inside, beautiful outside

Below are the Strengths in the SWOT Analysis of Dabur Amla:

1. Established product and trusted brand name
2. Provides shine and softness and makes hair healthy from inside
3. Contains trusted natural ingredients like amla
4. Strong distribution network across the country
5. Celebrity/ filmstar brand ambassadors

Here are the weaknesses in the Dabur Amla SWOT Analysis:

1.Preferred by loyal customers as youth find other brands attractive
2.Sticky and oily, stains the pillow when used overnight

Following are the Opportunities in Dabur Amla SWOT Analysis:

1.Expansion in rural markets
2.Export potential
3.Innovation in other hair care products

The threats in the SWOT Analysis of Dabur Amla are as mentioned:

1.Aggressive competitors
2.Threat from new entrants or local players selling oil with natural ingredients
3.Introduction of oil in the market with better fragrances, ingredients and innovation

Below are the top 3 Dabur Amla competitors:

1.Marico’s Shanti Amla
2.Bajaj Brahmi Amla
3.Emami Plus Hair Oil