Dabur Amla SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Dabur Amla analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Amla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Amla to benchmark its business & performance as compared to the competitors. Dabur Amla is one of the leading brands in the FMCG sector.

The table below lists the Dabur Amla SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Amla competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dabur Amla SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dabur Amla Brand Analysis
Parent Company

Dabur
Category

Personal Care brands - Hair care
Sector

FMCG
Tagline/ Slogan

‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’
USP

Largest hair oil brand in India
Dabur Amla STP
Segment

Hair oil segment with natural ingredients
Target Group

Youth and middle aged men and women
Positioning

Contains the nourishment of Amla and makes hair strong from inside, beautiful outside
SWOT Analysis of Dabur Amla
Dabur Amla Strengths

Below are the Strengths in the SWOT Analysis of Dabur Amla:

1. Established product and trusted brand name
2. Provides shine and softness and makes hair healthy from inside
3. Contains trusted natural ingredients like amla
4. Strong distribution network across the country
5. Celebrity/ filmstar brand ambassadors
Dabur Amla Weaknesses

Here are the weaknesses in the Dabur Amla SWOT Analysis:

1.Preferred by loyal customers as youth find other brands attractive
2.Sticky and oily, stains the pillow when used overnight
Dabur Amla Opportunities

Following are the Opportunities in Dabur Amla SWOT Analysis:

1.Expansion in rural markets
2.Export potential
3.Innovation in other hair care products
Dabur Amla Threats

The threats in the SWOT Analysis of Dabur Amla are as mentioned:

1.Aggressive competitors
2.Threat from new entrants or local players selling oil with natural ingredients
3.Introduction of oil in the market with better fragrances, ingredients and innovation
Dabur Amla Competition
Dabur Amla Competitors

Below are the top 3 competitors of Dabur Amla:

1.Marico’s Shanti Amla
2.Bajaj Brahmi Amla
3.Emami Plus Hair Oil


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Amla. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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