Dabur Amla SWOT Analysis
Dabur Amla is one of the leading brands in the FMCG sector. Dabur Amla SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dabur Amla:
Quick Glance:
Dabur Amla Strengths
- Established product and trusted brand name
- Provides shine and softness and makes hair healthy from inside
- Contains trusted natural ingredients like amla
- Strong distribution network across the country
- Celebrity/ filmstar brand ambassadors
Above are the strengths in the SWOT Analysis of Dabur Amla. The strengths of Dabur Amla looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dabur Amla Weaknesses
- Preferred by loyal customers as youth find other brands attractive
- Sticky and oily, stains the pillow when used overnight
These were the weaknesses in the Dabur Amla SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dabur Amla Opportunities
- Expansion in rural markets
- Export potential
- Innovation in other hair care products
Above we covered the opportunities in Dabur Amla SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dabur Amla Threats
- Aggressive competitors
- Threat from new entrants or local players selling oil with natural ingredients
- Introduction of oil in the market with better fragrances, ingredients and innovation
The threats in the SWOT Analysis of Dabur Amla are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dabur Amla SWOT analysis.
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About Dabur Amla
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dabur Amla Overview | |
|---|---|
| Parent Company |
Dabur |
| Category |
Personal Care brands - Hair care |
| Sector | |
| Tagline/ Slogan |
‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’ |
| USP |
Largest hair oil brand in India |
| Dabur Amla STP | |
| Segmentation |
Hair oil segment with natural ingredients |
| Target Market |
Youth and middle aged men and women |
| Positioning |
Contains the nourishment of Amla and makes hair strong from inside, beautiful outside |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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