Dabur Amla SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 14534

SWOT analysis of Dabur Amla analyses the brand/company with its strengths, weaknesses, opportunities & threats. Dabur Amla is one of the leading brands in the FMCG sector. In addition to SWOT Analysis, the table below also lists the top Dabur Amla competitors and elaborates Dabur Amla segmentation, targeting, positioning & USP.

Dabur Amla

Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’


Largest hair oil brand in India

Dabur Amla STP


Hair oil segment with natural ingredients

Target Group

Youth and middle aged men and women


Contains the nourishment of Amla and makes hair strong from inside, beautiful outside

Dabur Amla SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dabur Amla. Strengths are:

1. Established product and trusted brand name
2. Provides shine and softness and makes hair healthy from inside
3. Contains trusted natural ingredients like amla
4. Strong distribution network across the country
5. Celebrity/ filmstar brand ambassadors


Here are the weaknesses in the Dabur Amla SWOT Analysis:

1.Preferred by loyal customers as youth find other brands attractive
2.Sticky and oily, stains the pillow when used overnight


Following are the Opportunities in Dabur Amla SWOT Analysis:

1.Expansion in rural markets
2.Export potential
3.Innovation in other hair care products


The threats in the SWOT Analysis of Dabur Amla are as mentioned:

1.Aggressive competitors
2.Threat from new entrants or local players selling oil with natural ingredients
3.Introduction of oil in the market with better fragrances, ingredients and innovation

Dabur Amla Competition


Below are the top 3 Dabur Amla competitors:

1.Marico’s Shanti Amla
2.Bajaj Brahmi Amla
3.Emami Plus Hair Oil

The brandguide table above concludes the Dabur Amla SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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