Dabur Amla SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Dabur Amla SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dabur Amla, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dabur Amla to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dabur Amla is one of the leading brands in the FMCG sector.

The article below lists the Dabur Amla SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dabur Amla SWOT Analysis:

SWOT Analysis of Dabur Amla

For Dabur Amla, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dabur Amla Strengths

The strengths of Dabur Amla looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dabur Amla :

1. Established product and trusted brand name
2. Provides shine and softness and makes hair healthy from inside
3. Contains trusted natural ingredients like amla
4. Strong distribution network across the country
5. Celebrity/ filmstar brand ambassadors

Dabur Amla Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dabur Amla SWOT Analysis:

1.Preferred by loyal customers as youth find other brands attractive
2.Sticky and oily, stains the pillow when used overnight

Dabur Amla Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dabur Amla SWOT Analysis:

1.Expansion in rural markets
2.Export potential
3.Innovation in other hair care products

Dabur Amla Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dabur Amla are as mentioned:

1.Aggressive competitors
2.Threat from new entrants or local players selling oil with natural ingredients
3.Introduction of oil in the market with better fragrances, ingredients and innovation

Dabur Amla Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dabur Amla:

1.Marico’s Shanti Amla
2.Bajaj Brahmi Amla
3.Emami Plus Hair Oil

Hence this concludes the Dabur Amla SWOT analysis.

Continue reading more about the brand/company.

About Dabur Amla

Dabur Amla Overview
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’


Largest hair oil brand in India

Dabur Amla STP

Hair oil segment with natural ingredients

Target Market

Youth and middle aged men and women


Contains the nourishment of Amla and makes hair strong from inside, beautiful outside

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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