Dabur Amla SWOT Analysis, USP & Competitors

Dabur Amla

Parent Company

Dabur

Category

Personal Care brands - Hair care

Sector

FMCG

Tagline/ Slogan

‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’

USP

Largest hair oil brand in India

Dabur Amla STP

Segment

Hair oil segment with natural ingredients

Target Group

Youth and middle aged men and women

Positioning

Contains the nourishment of Amla and makes hair strong from inside, beautiful outside

Dabur Amla SWOT Analysis

Strengths

1. Established product and trusted brand name
2. Provides shine and softness and makes hair healthy from inside
3. Contains trusted natural ingredients like amla
4. Strong distribution network across the country
5. Celebrity/ filmstar brand ambassadors

Weaknesses

1.Preferred by loyal customers as youth find other brands attractive
2.Sticky and oily, stains the pillow when used overnight

Opportunities

1.Expansion in rural markets
2.Export potential
3.Innovation in other hair care products

Threats

1.Aggressive competitors
2.Threat from new entrants or local players selling oil with natural ingredients
3.Introduction of oil in the market with better fragrances, ingredients and innovation

Dabur Amla Competition

Competitors

1.Marico’s Shanti Amla
2.Bajaj Brahmi Amla
3.Emami Plus Hair Oil