SWOT analysis of Dabur Amla analyses the brand by its strengths, weaknesses, opportunities & threats. In Dabur Amla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dabur Amla to benchmark its business & performance as compared to the competitors. Dabur Amla is one of the leading brands in the FMCG sector.
The table below lists the Dabur Amla SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dabur Amla competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Dabur Amla Brand Analysis | |
---|---|
Parent Company |
Dabur |
Category |
Personal Care brands - Hair care |
Sector | |
Tagline/ Slogan |
‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’ |
USP |
Largest hair oil brand in India |
Dabur Amla STP | |
Segment |
Hair oil segment with natural ingredients |
Target Group |
Youth and middle aged men and women |
Positioning |
Contains the nourishment of Amla and makes hair strong from inside, beautiful outside |
SWOT Analysis of Dabur Amla | |
Dabur Amla Strengths |
Below are the Strengths in the SWOT Analysis of Dabur Amla: 1. Established product and trusted brand name |
Dabur Amla Weaknesses |
Here are the weaknesses in the Dabur Amla SWOT Analysis: 1.Preferred by loyal customers as youth find other brands attractive |
Dabur Amla Opportunities |
Following are the Opportunities in Dabur Amla SWOT Analysis: 1.Expansion in rural markets |
Dabur Amla Threats |
The threats in the SWOT Analysis of Dabur Amla are as mentioned: 1.Aggressive competitors |
Dabur Amla Competition | |
Dabur Amla Competitors |
Below are the top 3 competitors of Dabur Amla: 1.Marico’s Shanti Amla |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dabur Amla. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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