Dabur Amla SWOT Analysis, USP & Competitors

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SWOT Analysis of Dabur Amla with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dabur Amla

Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

‘Zyada Lambe, Zyada Mazboot, Zyada Khubsoorat Baal’, ‘Asli amla Dabur amla’


Largest hair oil brand in India



Hair oil segment with natural ingredients

Target Group

Youth and middle aged men and women


Contains the nourishment of Amla and makes hair strong from inside, beautiful outside

SWOT Analysis


1. Established product and trusted brand name
2. Provides shine and softness and makes hair healthy from inside
3. Contains trusted natural ingredients like amla
4. Strong distribution network across the country
5. Celebrity/ filmstar brand ambassadors


1.Preferred by loyal customers as youth find other brands attractive
2.Sticky and oily, stains the pillow when used overnight


1.Expansion in rural markets
2.Export potential
3.Innovation in other hair care products


1.Aggressive competitors
2.Threat from new entrants or local players selling oil with natural ingredients
3.Introduction of oil in the market with better fragrances, ingredients and innovation



1.Marico’s Shanti Amla
2.Bajaj Brahmi Amla
3.Emami Plus Hair Oil

The table above concludes the Dabur Amla SWOT analysis along with its marketing and brand parameters.


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