Keurig Green Mountain SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6587

SWOT analysis of Keurig Green Mountain analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Keurig Green Mountain SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Keurig Green Mountain to benchmark its business & performance as compared to the competitors and industry. Keurig Green Mountain is one of the leading brands in the FMCG sector. The table below also lists the top Keurig Green Mountain competitors and elaborates Keurig Green Mountain market segmentation, target group, positioning & Unique Selling Proposition (USP).

Keurig Green Mountain SWOT, Competitors, Marketing STP & Brand analysis Table
Keurig Green Mountain Brand Analysis
Parent Company

Keurig Green Mountain, Inc. (GMCR)


Coffee FMCG



Tagline/ Slogan

Brew a better day


400 different varieties of coffee and other beverage selections

Keurig Green Mountain STP

Commercial and Home

Target Group

Business owners, young busy professionals


A reason to get together and make every glass a special occasion

Keurig Green Mountain SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Keurig Green Mountain. Strengths are:

1. Strong partnership support
2. Strong brand equity as it was known as Green Mountain Coffee earlier

3. More than 400 coffee and beverage options at offer

4. Company image is built on sustainability initiatives which is included in their operations and supply chain related activities

5. Over 6000 people are in the workforce

6. Strong acquisitions have enabled the brand to grow

7. Significant CSR activities have added to the brand value and loyalty


Here are the weaknesses in the Keurig Green Mountain SWOT Analysis:

1. Dependence on a single China-based manufacturer for single cup brewers
2. Dependence on a few big retailers for a considerable chunk of revenue can be a concern


Following are the Opportunities in Keurig Green Mountain SWOT Analysis:

1. Expand in overseas market
2. Extension into functional drinks market
3. Expansion into other related verticals like ice creams and energy drinks


The threats in the SWOT Analysis of Keurig Green Mountain are as mentioned:

1. On-the-go coffee shops
2. Price of unroasted coffee beans can fluctuate widely in agri-trading markets

3. Intense competition means low brand loyalty

Keurig Green Mountain Competition

Below are the top 5 Keurig Green Mountain competitors:

1. Maxwell House
2. Starbucks

3. Eight O’Clock Coffee

4. Dunkin’ Donuts

5. Folgers

The brandguide table above concludes the Keurig Green Mountain SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Keurig Green Mountain. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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