Keurig Green Mountain is one of the leading brands in the FMCG sector. Keurig Green Mountain SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Keurig Green Mountain:
Strong brand equity as it was known as Green Mountain Coffee earlier
More than 400 coffee and beverage options at offer
Company image is built on sustainability initiatives which is included in their operations and supply chain related activities
Over 6000 people are in the workforce
Strong acquisitions have enabled the brand to grow
Significant CSR activities have added to the brand value and loyalty
Above are the strengths in the SWOT Analysis of Keurig Green Mountain. The strengths of Keurig Green Mountain looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Keurig Green Mountain Weaknesses
Dependence on a single China-based manufacturer for single cup brewers
Dependence on a few big retailers for a considerable chunk of revenue can be a concern
These were the weaknesses in the Keurig Green Mountain SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keurig Green Mountain Opportunities
Expand in overseas market
Extension into functional drinks market
Expansion into other related verticals like ice creams and energy drinks
Above we covered the opportunities in Keurig Green Mountain SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Keurig Green Mountain Threats
On-the-go coffee shops
Price of unroasted coffee beans can fluctuate widely in agri-trading markets
Intense competition means low brand loyalty
The threats in the SWOT Analysis of Keurig Green Mountain are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
400 different varieties of coffee and other beverage selections
Keurig Green Mountain STP
Commercial and Home
Business owners, young busy professionals
A reason to get together and make every glass a special occasion
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