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Keurig Green Mountain SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Keurig Green Mountain analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Keurig Green Mountain SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Keurig Green Mountain to benchmark its business & performance as compared to the competitors and industry. As of 2020, Keurig Green Mountain is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keurig Green Mountain competitors and includes Keurig Green Mountain target market, segmentation, positioning & Unique Selling Proposition (USP).

Keurig Green Mountain SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Keurig Green Mountain Brand Analysis
Parent Company

Keurig Green Mountain, Inc. (GMCR)

Category

Coffee FMCG

Sector

FMCG

Tagline/ Slogan

Brew a better day

USP

400 different varieties of coffee and other beverage selections

Keurig Green Mountain STP
Keurig Green Mountain Segmentation

Commercial and Home

Keurig Green Mountain Target Market

Business owners, young busy professionals

Keurig Green Mountain Positioning

A reason to get together and make every glass a special occasion

Keurig Green Mountain SWOT Analysis
Keurig Green Mountain Strengths

Below are the Strengths in the SWOT Analysis of Keurig Green Mountain:

1. Strong partnership support
2. Strong brand equity as it was known as Green Mountain Coffee earlier

3. More than 400 coffee and beverage options at offer

4. Company image is built on sustainability initiatives which is included in their operations and supply chain related activities

5. Over 6000 people are in the workforce

6. Strong acquisitions have enabled the brand to grow

7. Significant CSR activities have added to the brand value and loyalty

Keurig Green Mountain Weaknesses

Here are the weaknesses in the Keurig Green Mountain SWOT Analysis:

1. Dependence on a single China-based manufacturer for single cup brewers
2. Dependence on a few big retailers for a considerable chunk of revenue can be a concern

Keurig Green Mountain Opportunities

Following are the Opportunities in Keurig Green Mountain SWOT Analysis:

1. Expand in overseas market
2. Extension into functional drinks market
3. Expansion into other related verticals like ice creams and energy drinks

Keurig Green Mountain Threats

The threats in the SWOT Analysis of Keurig Green Mountain are as mentioned:

1. On-the-go coffee shops
2. Price of unroasted coffee beans can fluctuate widely in agri-trading markets

3. Intense competition means low brand loyalty

Keurig Green Mountain Competition
Competitors

Below are the top 5 Keurig Green Mountain competitors:

1. Maxwell House
2. Starbucks

3. Eight O’Clock Coffee

4. Dunkin’ Donuts

5. Folgers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Keurig Green Mountain. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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