Keurig Green Mountain SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6265

SWOT analysis of Keurig Green Mountain analyses the brand/company with its strengths, weaknesses, opportunities & threats. Keurig Green Mountain is one of the leading brands in the FMCG sector. The table below also lists the top Keurig Green Mountain competitors and elaborates Keurig Green Mountain segmentation, targeting, positioning & USP.

Keurig Green Mountain

Parent Company

Keurig Green Mountain, Inc. (GMCR)

Category

Coffee FMCG

Sector

FMCG

Tagline/ Slogan

Brew a better day

USP

400 different varieties of coffee and other beverage selections

Keurig Green Mountain STP

Segment

Commercial and Home

Target Group

Business owners, young busy professionals

Positioning

A reason to get together and make every glass a special occasion

Keurig Green Mountain SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Keurig Green Mountain. Strengths are:

1. Strong partnership support
2. Strong brand equity as it was known as Green Mountain Coffee earlier

3. More than 400 coffee and beverage options at offer

4. Company image is built on sustainability initiatives which is included in their operations and supply chain related activities

5. Over 6000 people are in the workforce

6. Strong acquisitions have enabled the brand to grow

7. Significant CSR activities have added to the brand value and loyalty

Weaknesses

Here are the weaknesses in the Keurig Green Mountain SWOT Analysis:

1. Dependence on a single China-based manufacturer for single cup brewers
2. Dependence on a few big retailers for a considerable chunk of revenue can be a concern

Opportunities

Following are the Opportunities in Keurig Green Mountain SWOT Analysis:

1. Expand in overseas market
2. Extension into functional drinks market
3. Expansion into other related verticals like ice creams and energy drinks

Threats

The threats in the SWOT Analysis of Keurig Green Mountain are as mentioned:

1. On-the-go coffee shops
2. Price of unroasted coffee beans can fluctuate widely in agri-trading markets

3. Intense competition means low brand loyalty

Keurig Green Mountain Competition

Competitors

Below are the top 5 Keurig Green Mountain competitors:

1. Maxwell House
2. Starbucks

3. Eight O’Clock Coffee

4. Dunkin’ Donuts

5. Folgers


The brandguide table above concludes the Keurig Green Mountain SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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