Keurig Green Mountain SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Keurig Green Mountain analyses the brand by its strengths, weaknesses, opportunities & threats. In Keurig Green Mountain SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Keurig Green Mountain to benchmark its business & performance as compared to the competitors. Keurig Green Mountain is one of the leading brands in the FMCG sector.

The article below lists the Keurig Green Mountain SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Keurig Green Mountain SWOT Analysis:

SWOT Analysis of Keurig Green Mountain

For Keurig Green Mountain, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Keurig Green Mountain Strengths

The strengths of Keurig Green Mountain looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Keurig Green Mountain :

1. Strong partnership support
2. Strong brand equity as it was known as Green Mountain Coffee earlier

3. More than 400 coffee and beverage options at offer

4. Company image is built on sustainability initiatives which is included in their operations and supply chain related activities

5. Over 6000 people are in the workforce

6. Strong acquisitions have enabled the brand to grow

7. Significant CSR activities have added to the brand value and loyalty

Keurig Green Mountain Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Keurig Green Mountain SWOT Analysis:

1. Dependence on a single China-based manufacturer for single cup brewers
2. Dependence on a few big retailers for a considerable chunk of revenue can be a concern


Keurig Green Mountain Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Keurig Green Mountain SWOT Analysis:

1. Expand in overseas market
2. Extension into functional drinks market
3. Expansion into other related verticals like ice creams and energy drinks

Keurig Green Mountain Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Keurig Green Mountain are as mentioned:

1. On-the-go coffee shops
2. Price of unroasted coffee beans can fluctuate widely in agri-trading markets

3. Intense competition means low brand loyalty


Keurig Green Mountain Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Keurig Green Mountain:

1. Maxwell House
2. Starbucks

3. Eight O’Clock Coffee

4. Dunkin’ Donuts

5. Folgers

Hence this concludes the Keurig Green Mountain SWOT analysis.

Continue reading more about the brand/company.

About Keurig Green Mountain

Keurig Green Mountain Overview
Parent Company

Keurig Green Mountain, Inc. (GMCR)

Category

Coffee FMCG

Sector

FMCG

Tagline/ Slogan

Brew a better day

USP

400 different varieties of coffee and other beverage selections

Keurig Green Mountain STP
Segmentation

Commercial and Home

Target Market

Business owners, young busy professionals

Positioning

A reason to get together and make every glass a special occasion


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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