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Mortein SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: December 02, 2023Read time:

Here is a detailed SWOT analysis of Mortein covering strengths, weaknesses, opportunities and threats.

Mortein Strengths

  1. Product available in natural form and power form for high pest probe areas.
  2. Strong brand presence by advertising and distribution media.
  3. Provides complete pest control solutions for households
  4. New Mortein NaturGard with natural ingredients is safe to use for kids and family

Above are the strengths in the SWOT Analysis of Mortein. The strengths of Mortein looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mortein Weaknesses

  1. Brand present in rural market but is expensive for them
  2. Few people are allergic to such kind of pest repellents fumes

These were the weaknesses in the Mortein SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mortein Opportunities

  1. To bring out products for economy class
  2. Bring out pest repellent creams/gels
  3. With urbanization, more hygiene problems in civic areas means more opportunity

Above we covered the opportunities in Mortein SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mortein Threats

  1. Mosquito nets
  2. Sprays and coils products

The threats in the SWOT Analysis of Mortein are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mortein SWOT analysis.

About Mortein

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mortein Overview
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Care for your family


Natural way of control from pest.

Mortein STP

Pest control segment

Target Market

Urban households- Middle class and above


Range of pest control products with natural ingredients which are safe and effective

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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