Max Factor SWOT Analysis

Published in FMCG category by MBA Skool Team, Last Updated: April 20, 2020

Here is a detailed SWOT analysis of Max Factor covering strengths, weaknesses, opportunities and threats.

Max Factor Strengths

  1. Leverage global procurement network developed by P&G
  2. Competitive pricing in medium tier II segment
  3. Globally recognized brand
  4. Rank second in market share after L’Oreal
  5. Perceived as an innovative brand
  6. Brand given high regard by makeup professionals

Above are the strengths in the SWOT Analysis of Max Factor. The strengths of Max Factor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Max Factor Weaknesses

  1. Intense competition means limited market share and smaller margins
  2. Losing market share forced P&G to withdraw brand from US

These were the weaknesses in the Max Factor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Max Factor Opportunities

  1. Global economic turbulence increases demand for medium priced Max Factor products
  2. Rapidly expanding demands in developing countries 
  3. Scope of exclusive sales tie-up with certain e-tailing companies to scale up sales

Above we covered the opportunities in Max Factor SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Max Factor Threats

  1. Trend moving towards natural and organic makeup products
  2. Increasing environment sensitivity among consumers

The threats in the SWOT Analysis of Max Factor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Max Factor SWOT analysis.

Continue reading more about the brand/company.

About Max Factor

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Max Factor Overview
Parent Company

Procter & Gamble

Category

Personal Care brands- Cosmetics

Sector

FMCG

Tagline/ Slogan

The makeup of makeup artists

USP

Professional look without price of professional product

Max Factor STP
Segmentation

Women’s cosmetics

Target Market

Working women between 20 to 45 years with above average disposable income looking for quality and price

Positioning

Brand that provides professional look without professional price because of its innovation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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