Superia SWOT Analysis, Competitors & USP
SWOT analysis of Superia analyses the brand by its strengths, weaknesses, opportunities & threats. In Superia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Superia to benchmark its business & performance as compared to the competitors. Superia is one of the leading brands in the FMCG sector.
The table below lists the Superia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Superia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Superia Brand Analysis | |
|---|---|
| Parent Company |
ITC |
| Category |
Personal Care brands- soaps |
| Sector | |
| Tagline/ Slogan |
Aisi Chamak ki Duniya Bole Pehle Aap |
| USP |
Natural ingredients |
| Superia STP | |
| Segment |
Personal Care – Soap and skin care |
| Target Group |
Lower middle class and middle class customer base |
| Positioning |
Enriched with natural ingredients give radiant glowing skin |
| SWOT Analysis of Superia | |
| Superia Strengths |
Below are the Strengths in the SWOT Analysis of Superia: 1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow |
| Superia Weaknesses |
Here are the weaknesses in the Superia SWOT Analysis: 1. Limited market share due to stiff competition in the market |
| Superia Opportunities |
Following are the Opportunities in Superia SWOT Analysis: 1. People are turning more towards products made from natural ingredients |
| Superia Threats |
The threats in the SWOT Analysis of Superia are as mentioned: 1.Cut throat competition from domestic soap brands |
| Superia Competition | |
| Superia Competitors |
Below are the top 4 competitors of Superia: 1. Dove soap 2. Rexona soap |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Superia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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