Superia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Superia analyses the brand by its strengths, weaknesses, opportunities & threats. In Superia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Superia to benchmark its business & performance as compared to the competitors. Superia is one of the leading brands in the FMCG sector.

The article below lists the Superia SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Superia SWOT Analysis:

SWOT Analysis of Superia

For Superia, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Superia Strengths

The strengths of Superia looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Superia :

1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow
2. Strong Brand name of ITC
3. Strong Distribution system enhances mass marketing
4. Natural ingredients enhances trust in brand

Superia Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Superia SWOT Analysis:

1. Limited market share due to stiff competition in the market
2.Cannabalization of market share by Vivel


Superia Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Superia SWOT Analysis:

1. People are turning more towards products made from natural ingredients
2. One of the fastest growing brands in many state

Superia Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Superia are as mentioned:

1.Cut throat competition from domestic soap brands
2.Less scope of expansion
3.Switching costs are low


Superia Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Superia:

1. Dove soap

2. Rexona soap
3. Pears
4. Lux

Hence this concludes the Superia SWOT analysis.

Continue reading more about the brand/company.

About Superia

Superia Overview
Parent Company

ITC

Category

Personal Care brands- soaps

Sector

FMCG

Tagline/ Slogan

Aisi Chamak ki Duniya Bole Pehle Aap

USP

Natural ingredients

Superia STP
Segmentation

Personal Care – Soap and skin care

Target Group

Lower middle class and middle class customer base

Positioning

Enriched with natural ingredients give radiant glowing skin


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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