Superia is one of the leading brands in the FMCG sector. Superia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Superia:
Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow
Strong Brand name of ITC
Strong Distribution system enhances mass marketing
Natural ingredients enhances trust in brand
Above are the strengths in the SWOT Analysis of Superia. The strengths of Superia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share due to stiff competition in the market
Cannabalization of market share by Vivel
These were the weaknesses in the Superia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
People are turning more towards products made from natural ingredients
One of the fastest growing brands in many state
Above we covered the opportunities in Superia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cut throat competition from domestic soap brands
Less scope of expansion
Switching costs are low
The threats in the SWOT Analysis of Superia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Enriched with natural ingredients give radiant glowing skin
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Superia. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute