Superia SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Superia analyses the brand by its strengths, weaknesses, opportunities & threats. In Superia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Superia to benchmark its business & performance as compared to the competitors. Superia is one of the leading brands in the FMCG sector.

The table below lists the Superia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Superia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Superia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Superia Brand Analysis
Parent Company

ITC

Category

Personal Care brands- soaps

Sector

FMCG

Tagline/ Slogan

Aisi Chamak ki Duniya Bole Pehle Aap

USP

Natural ingredients

Superia STP
Segment

Personal Care – Soap and skin care

Target Group

Lower middle class and middle class customer base

Positioning

Enriched with natural ingredients give radiant glowing skin

SWOT Analysis of Superia
Superia Strengths

Below are the Strengths in the SWOT Analysis of Superia:

1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow
2. Strong Brand name of ITC
3. Strong Distribution system enhances mass marketing
4. Natural ingredients enhances trust in brand

Superia Weaknesses

Here are the weaknesses in the Superia SWOT Analysis:

1. Limited market share due to stiff competition in the market
2.Cannabalization of market share by Vivel

Superia Opportunities

Following are the Opportunities in Superia SWOT Analysis:

1. People are turning more towards products made from natural ingredients
2. One of the fastest growing brands in many state

Superia Threats

The threats in the SWOT Analysis of Superia are as mentioned:

1.Cut throat competition from domestic soap brands
2.Less scope of expansion
3.Switching costs are low

Superia Competition
Superia Competitors

Below are the top 4 competitors of Superia:

1. Dove soap

2. Rexona soap
3. Pears
4. Lux


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Superia. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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