Superia SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7511

SWOT analysis of Superia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Superia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Superia to benchmark its business & performance as compared to the competitors and industry. Superia is one of the leading brands in the FMCG sector. The table below also lists the top Superia competitors and elaborates Superia market segmentation, target group, positioning & Unique Selling Proposition (USP).

Superia SWOT, Competitors, Marketing STP & Brand analysis Table
Superia Brand Analysis
Parent Company



Personal Care brands- soaps



Tagline/ Slogan

Aisi Chamak ki Duniya Bole Pehle Aap


Natural ingredients

Superia STP

Personal Care – Soap and skin care

Target Group

Lower middle class and middle class customer base


Enriched with natural ingredients give radiant glowing skin

Superia SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Superia. Strengths are:

1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow
2. Strong Brand name of ITC
3. Strong Distribution system enhances mass marketing
4. Natural ingredients enhances trust in brand


Here are the weaknesses in the Superia SWOT Analysis:

1. Limited market share due to stiff competition in the market
2.Cannabalization of market share by Vivel


Following are the Opportunities in Superia SWOT Analysis:

1. People are turning more towards products made from natural ingredients
2. One of the fastest growing brands in many state


The threats in the SWOT Analysis of Superia are as mentioned:

1.Cut throat competition from domestic soap brands
2.Less scope of expansion
3.Switching costs are low

Superia Competition

Below are the top 4 Superia competitors:

1. Dove soap

2. Rexona soap
3. Pears
4. Lux

The brandguide table above concludes the Superia SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Superia. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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