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Clearasil SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: July 02, 2023Read time:

Here is a detailed SWOT analysis of Clearasil covering strengths, weaknesses, opportunities and threats.

Clearasil Strengths

  1. The top-selling brand of skin care and acne medication
  2. RB has been ranked as one of the Most Innovative Companies in the World
  3. Inexpensive and high quality product
  4. First dermatological brand created especially for younger skin to fight against pimples
  5. Strong R &D team with constant product innovations
  6. Wide range of products and good availability & distribution

Above are the strengths in the SWOT Analysis of Clearasil. The strengths of Clearasil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Clearasil Weaknesses

  1. Stiff segment with a lot of brands competing for market share
  2. Limited penetration in some of the major growing economies

These were the weaknesses in the Clearasil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Clearasil Opportunities

  1. Senior citizen population is a large growing market segment which should be given focus
  2. A potential huge market has been spotted on men cosmetic sales

Above we covered the opportunities in Clearasil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Clearasil Threats

  1. Presence of strong competition
  2. Unstable demand-price ratio
  3. Price war with other brands

The threats in the SWOT Analysis of Clearasil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Clearasil SWOT analysis.

About Clearasil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Clearasil Overview
Parent Company

Reckitt Benckiser


Personal Care brands - Skin care



Tagline/ Slogan

Feel the difference; Don’t just look awesome; The science of looking awesome


Clear skin in just three days

Clearasil STP

Personal care-Acne treatment

Target Market

Adolescents and college youth


Feel improvement in skin problems right from first application.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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