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Finish SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: August 06, 2023Reading time:

Here is a detailed SWOT analysis of Finish covering strengths, weaknesses, opportunities and threats.

Finish Strengths

  1. Various products available in powder & Gel form
  2. Recommended by leading dishwasher manufacturers
  3. Diverse range of products, from simple cleaning to a sparkling shine
  4. Finish form R&B is available in approx 75 countries, making is a leader in the segment

Above are the strengths in the SWOT Analysis of Finish. The strengths of Finish looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Finish Weaknesses

  1. Despite being a widely available product, brand awareness is limited
  2. High brand witching amongst customers due to make options available, hence limited loyalty

These were the weaknesses in the Finish SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Finish Opportunities

  1. Huge scope for expansion of dishwasher market in emerging economies
  2. Brand name of Finish will help it associate with Dishwasher manufacturers and sell its product
  3. Tie-ups wit hotel chains, restaurants etc

Above we covered the opportunities in Finish SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Finish Threats

  1. Washing powders used as dishwashers.
  2. Not much scope for active advertising due to low penetration levels

The threats in the SWOT Analysis of Finish are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Finish SWOT analysis.

Read Similar SWOT analysis

About Finish

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Finish Overview
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Finish - The Diamond standard of dishwashing ; Join the Finish revolution


Powerful solution for dish washing problems.

Finish STP

Dishwasher/home care segment

Target Group

Housewives from urban households


A powerful dishwasher solution that saves water, energy and time.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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