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Superia SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: February 19, 2024Read time:

Here is a detailed SWOT analysis of Superia covering strengths, weaknesses, opportunities and threats.

Superia Strengths

  1. Six variants – Fragrant Flower, Soft sandal, Natural Glow, Healthy Glow, Lemon fresh and milky glow
  2. Strong Brand name of ITC
  3. Strong Distribution system enhances mass marketing
  4. Natural ingredients enhances trust in brand

Above are the strengths in the SWOT Analysis of Superia. The strengths of Superia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Superia Weaknesses

  1. Limited market share due to stiff competition in the market
  2. Cannabalization of market share by Vivel

These were the weaknesses in the Superia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Superia Opportunities

  1. People are turning more towards products made from natural ingredients
  2. One of the fastest growing brands in many state

Above we covered the opportunities in Superia SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Superia Threats

  1. Cut throat competition from domestic soap brands
  2. Less scope of expansion
  3. Switching costs are low

The threats in the SWOT Analysis of Superia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Superia SWOT analysis.

About Superia

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Superia Overview
Parent Company



Personal Care brands- soaps



Tagline/ Slogan

Aisi Chamak ki Duniya Bole Pehle Aap


Natural ingredients

Superia STP

Personal Care – Soap and skin care

Target Group

Lower middle class and middle class customer base


Enriched with natural ingredients give radiant glowing skin

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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