Kaya skin clinic SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Kaya skin clinic analyses the brand by its strengths, weaknesses, opportunities & threats. In Kaya skin clinic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kaya skin clinic to benchmark its business & performance as compared to the competitors. Kaya skin clinic is one of the leading brands in the FMCG sector.

The table below lists the Kaya skin clinic SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kaya skin clinic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kaya skin clinic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kaya skin clinic Brand Analysis
Parent Company

Marico

Category

Skin care services and products

Sector

FMCG

Tagline/ Slogan

Let your skin talk; Love what you see

USP

India's no 1 skin care clinic

Kaya skin clinic STP
Segment

Premium segment

Target Group

Affluent an upper middle class who are skin conscious

Positioning

Deliver world class customized skin care solutions to every individual

SWOT Analysis of Kaya skin clinic
Kaya skin clinic Strengths

Below are the Strengths in the SWOT Analysis of Kaya skin clinic:

1. Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging
2. Elegant and tranquil ambience of clinics
3. High quality and affordable services
4. Extensive reach – over 80 clinics in India and 20 abroad
5. Large number of products for haircare, skincare, fairness etc for both men an women

Kaya skin clinic Weaknesses

Here are the weaknesses in the Kaya skin clinic SWOT Analysis:

1. Very high priced for middle class potential consumers
2.Premiume services limited to urban areas where they have strong competition from spas and other local skin care centres

Kaya skin clinic Opportunities

Following are the Opportunities in Kaya skin clinic SWOT Analysis:

1. Expansion in south eastern countries with similar climate conditions
2.Expand services to include spa

Kaya skin clinic Threats

The threats in the SWOT Analysis of Kaya skin clinic are as mentioned:

1.Low priced services by local doctors
2.Off the shelf readymade solutions by competitors

Kaya skin clinic Competition
Kaya skin clinic Competitors

Below are the top 3 competitors of Kaya skin clinic:

1.Local dermatologists
2.loreal
3.Olay


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kaya skin clinic. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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