Kaya skin clinic SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Kaya skin clinic analyses the brand by its strengths, weaknesses, opportunities & threats. In Kaya skin clinic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kaya skin clinic to benchmark its business & performance as compared to the competitors. Kaya skin clinic is one of the leading brands in the FMCG sector.

The article below lists the Kaya skin clinic SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kaya skin clinic competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Kaya skin clinic

Kaya skin clinic Overview
Parent Company

Marico

Category

Skin care services and products

Sector

FMCG

Tagline/ Slogan

Let your skin talk; Love what you see

USP

India's no 1 skin care clinic

Kaya skin clinic STP
Segmentation

Premium segment

Target Market

Affluent an upper middle class who are skin conscious

Positioning

Deliver world class customized skin care solutions to every individual

SWOT Analysis of Kaya skin clinic

For Kaya skin clinic, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Kaya skin clinic SWOT Analysis:

Kaya skin clinic Strengths

The strengths of Kaya skin clinic looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kaya skin clinic :

1. Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging
2. Elegant and tranquil ambience of clinics
3. High quality and affordable services
4. Extensive reach – over 80 clinics in India and 20 abroad
5. Large number of products for haircare, skincare, fairness etc for both men an women

Kaya skin clinic Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kaya skin clinic SWOT Analysis:

1. Very high priced for middle class potential consumers
2.Premiume services limited to urban areas where they have strong competition from spas and other local skin care centres


Kaya skin clinic Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kaya skin clinic SWOT Analysis:

1. Expansion in south eastern countries with similar climate conditions
2.Expand services to include spa


Kaya skin clinic Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kaya skin clinic are as mentioned:

1.Low priced services by local doctors
2.Off the shelf readymade solutions by competitors

Kaya skin clinic Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Kaya skin clinic:

1.Local dermatologists
2.loreal
3.Olay


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kaya skin clinic. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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