Kaya skin clinic is one of the leading brands in the FMCG sector. Kaya skin clinic SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kaya skin clinic:
Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging
Elegant and tranquil ambience of clinics
High quality and affordable services
Extensive reach – over 80 clinics in India and 20 abroad
Large number of products for haircare, skincare, fairness etc for both men an women
Above are the strengths in the SWOT Analysis of Kaya skin clinic. The strengths of Kaya skin clinic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kaya skin clinic Weaknesses
Very high priced for middle class potential consumers
Premiume services limited to urban areas where they have strong competition from spas and other local skin care centres
These were the weaknesses in the Kaya skin clinic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kaya skin clinic Opportunities
Expansion in south eastern countries with similar climate conditions
Expand services to include spa
Above we covered the opportunities in Kaya skin clinic SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kaya skin clinic Threats
Low priced services by local doctors
Off the shelf readymade solutions by competitors
The threats in the SWOT Analysis of Kaya skin clinic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Affluent an upper middle class who are skin conscious
Deliver world class customized skin care solutions to every individual
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