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Kaya skin clinic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Kaya skin clinic analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kaya skin clinic SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kaya skin clinic to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kaya skin clinic is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kaya skin clinic competitors and includes Kaya skin clinic target market, segmentation, positioning & Unique Selling Proposition (USP).

Kaya skin clinic SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kaya skin clinic Brand Analysis
Parent Company



Skin care services and products



Tagline/ Slogan

Let your skin talk; Love what you see


India's no 1 skin care clinic

Kaya skin clinic STP
Kaya skin clinic Segmentation

Premium segment

Kaya skin clinic Target Market

Affluent an upper middle class who are skin conscious

Kaya skin clinic Positioning

Deliver world class customized skin care solutions to every individual

Kaya skin clinic SWOT Analysis
Kaya skin clinic Strengths

Below are the Strengths in the SWOT Analysis of Kaya skin clinic:

1. Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging
2. Elegant and tranquil ambience of clinics
3. High quality and affordable services
4. Extensive reach – over 80 clinics in India and 20 abroad
5. Large number of products for haircare, skincare, fairness etc for both men an women

Kaya skin clinic Weaknesses

Here are the weaknesses in the Kaya skin clinic SWOT Analysis:

1. Very high priced for middle class potential consumers
2.Premiume services limited to urban areas where they have strong competition from spas and other local skin care centres

Kaya skin clinic Opportunities

Following are the Opportunities in Kaya skin clinic SWOT Analysis:

1. Expansion in south eastern countries with similar climate conditions
2.Expand services to include spa

Kaya skin clinic Threats

The threats in the SWOT Analysis of Kaya skin clinic are as mentioned:

1.Low priced services by local doctors
2.Off the shelf readymade solutions by competitors

Kaya skin clinic Competition

Below are the top 3 Kaya skin clinic competitors:

1.Local dermatologists

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kaya skin clinic. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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