Kaya skin clinic SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Kaya skin clinic covering strengths, weaknesses, opportunities and threats.

Kaya skin clinic Strengths

  1. Large number of services and solutions for skin beauty, skin concerns, laser hair reduction and anti-aging
  2. Elegant and tranquil ambience of clinics
  3. High quality and affordable services
  4. Extensive reach – over 80 clinics in India and 20 abroad
  5. Large number of products for haircare, skincare, fairness etc for both men an women

Above are the strengths in the SWOT Analysis of Kaya skin clinic. The strengths of Kaya skin clinic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Kaya skin clinic Weaknesses

  1. Very high priced for middle class potential consumers
  2. Premiume services limited to urban areas where they have strong competition from spas and other local skin care centres

These were the weaknesses in the Kaya skin clinic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Kaya skin clinic Opportunities

  1. Expansion in south eastern countries with similar climate conditions
  2. Expand services to include spa

Above we covered the opportunities in Kaya skin clinic SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Kaya skin clinic Threats

  1. Low priced services by local doctors
  2. Off the shelf readymade solutions by competitors

The threats in the SWOT Analysis of Kaya skin clinic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Kaya skin clinic SWOT analysis.

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About Kaya skin clinic

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Kaya skin clinic Overview
Parent Company

Marico

Category

Skin care services and products

Sector

FMCG

Tagline/ Slogan

Let your skin talk; Love what you see

USP

India's no 1 skin care clinic

Kaya skin clinic STP
Segmentation

Premium segment

Target Market

Affluent an upper middle class who are skin conscious

Positioning

Deliver world class customized skin care solutions to every individual


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Kaya skin clinic. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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