Nima Soap SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Nima Soap analyses the brand by its strengths, weaknesses, opportunities & threats. In Nima Soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nima Soap to benchmark its business & performance as compared to the competitors. Nima Soap is one of the leading brands in the FMCG sector.

The table below lists the Nima Soap SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nima Soap competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nima Soap SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nima Soap Brand Analysis
Parent Company

Nirma Ltd


Personal Care brands- soaps



Tagline/ Slogan

Nima sandal girl 21st century girl


Provide the common man with a quality product at an affordable price

Nima Soap STP

All income groups

Target Group

Mass market for middle class Indian women


Better Products, Better Value, Better Living

SWOT Analysis of Nima Soap
Nima Soap Strengths

Below are the Strengths in the SWOT Analysis of Nima Soap:

1. Large varieties of Nima soaps–  floral fragrance segments as Sandal, Rose, Jasmine sandal soap
2. Early penetration in to the market
3. Low priced
4. Backward integration

Nima Soap Weaknesses

Here are the weaknesses in the Nima Soap SWOT Analysis:

1.Difficult to maintain low cost due to raw material such as soda ash and lab
2.Intense soap segment means less growth of market share

Nima Soap Opportunities

Following are the Opportunities in Nima Soap SWOT Analysis:

1.Acquisitions for strengthening its distribution tie-ups
2.Entry into premium segment
3. Tapping opportunities in rural segment and also global expansion

Nima Soap Threats

The threats in the SWOT Analysis of Nima Soap are as mentioned:

1.MNCs coming to India toilet and soap industry
2.Emergence of small regional players

Nima Soap Competition
Nima Soap Competitors

Below are the top 3 competitors of Nima Soap:




This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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