Nima Soap SWOT Analysis, Competitors & USP
SWOT analysis of Nima Soap analyses the brand by its strengths, weaknesses, opportunities & threats. In Nima Soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nima Soap to benchmark its business & performance as compared to the competitors. Nima Soap is one of the leading brands in the FMCG sector.
The table below lists the Nima Soap SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nima Soap competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Nima Soap Brand Analysis | |
|---|---|
| Parent Company |
Nirma Ltd |
| Category |
Personal Care brands- soaps |
| Sector | |
| Tagline/ Slogan |
Nima sandal girl 21st century girl |
| USP |
Provide the common man with a quality product at an affordable price |
| Nima Soap STP | |
| Segment |
All income groups |
| Target Group |
Mass market for middle class Indian women |
| Positioning |
Better Products, Better Value, Better Living |
| SWOT Analysis of Nima Soap | |
| Nima Soap Strengths |
Below are the Strengths in the SWOT Analysis of Nima Soap: 1. Large varieties of Nima soaps– floral fragrance segments as Sandal, Rose, Jasmine sandal soap |
| Nima Soap Weaknesses |
Here are the weaknesses in the Nima Soap SWOT Analysis: 1.Difficult to maintain low cost due to raw material such as soda ash and lab |
| Nima Soap Opportunities |
Following are the Opportunities in Nima Soap SWOT Analysis: 1.Acquisitions for strengthening its distribution tie-ups |
| Nima Soap Threats |
The threats in the SWOT Analysis of Nima Soap are as mentioned: 1.MNCs coming to India toilet and soap industry |
| Nima Soap Competition | |
| Nima Soap Competitors |
Below are the top 3 competitors of Nima Soap: 1.Lux 2.Lifebouy 3.Pears |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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