SWOT analysis of Nima Soap analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nima Soap SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nima Soap to benchmark its business & performance as compared to the competitors and industry. Nima Soap is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nima Soap competitors and includes Nima Soap target market, segmentation, positioning & Unique Selling Proposition (USP).
| Nima Soap Brand Analysis | |
|---|---|
| Parent Company |
Nirma Ltd |
| Category |
Personal Care brands- soaps |
| Sector | |
| Tagline/ Slogan |
Nima sandal girl 21st century girl |
| USP |
Provide the common man with a quality product at an affordable price |
| Nima Soap STP | |
| Nima Soap Segmentation |
All income groups |
| Nima Soap Target Market |
Mass market for middle class Indian women |
| Nima Soap Positioning |
Better Products, Better Value, Better Living |
| Nima Soap SWOT Analysis | |
| Nima Soap Strengths |
Below are the Strengths in the SWOT Analysis of Nima Soap: 1. Large varieties of Nima soaps– floral fragrance segments as Sandal, Rose, Jasmine sandal soap |
| Nima Soap Weaknesses |
Here are the weaknesses in the Nima Soap SWOT Analysis: 1.Difficult to maintain low cost due to raw material such as soda ash and lab |
| Nima Soap Opportunities |
Following are the Opportunities in Nima Soap SWOT Analysis: 1.Acquisitions for strengthening its distribution tie-ups |
| Nima Soap Threats |
The threats in the SWOT Analysis of Nima Soap are as mentioned: 1.MNCs coming to India toilet and soap industry |
| Nima Soap Competition | |
| Competitors |
Below are the top 3 Nima Soap competitors: 1.Lux 2.Lifebouy 3.Pears |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nima Soap. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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