Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Keo Karpin analyses the brand by its strengths, weaknesses, opportunities & threats. In Keo Karpin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Keo Karpin to benchmark its business & performance as compared to the competitors. Keo Karpin is one of the leading brands in the FMCG sector.
The table below lists the Keo Karpin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keo Karpin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Keo Karpin also offers growth elements designed to create a strong, healthy head of hair
Keo Karpin STP
Hair oil – Hair fall control and nourishment
All males and females in middle and upper class
Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil
SWOT Analysis of Keo Karpin
Keo Karpin Strengths
Below are the Strengths in the SWOT Analysis of Keo Karpin:
1. First effective hair fall control, non-greasy and perfumed hair oil in India 2. Strong distribution network 3. Price is not too Inexpensive 4. High consumer loyalty
Keo Karpin Weaknesses
Here are the weaknesses in the Keo Karpin SWOT Analysis:
1. Strong competition in the hair oil market hence limited market share 2. Limited international presence despite high quality
Keo Karpin Opportunities
Following are the Opportunities in Keo Karpin SWOT Analysis:
1.Reduce cost of production through better technology 2.Introduce more varieties 3.Increase marketing and advertisements and have tieups with corporate and hotel chains
4.Brand expansion into shampoo and conditioner
Keo Karpin Threats
The threats in the SWOT Analysis of Keo Karpin are as mentioned:
1. Lot of close and better substitutes 2.Foreign brands with premium technology entering Indian maret
Keo Karpin Competition
Keo Karpin Competitors
Below are the top 3 competitors of Keo Karpin:
1.Dabur Amla hair oil 2.Parachute hair oil 3. Hair and care oil
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