Keo Karpin SWOT Analysis
Keo Karpin is one of the leading brands in the FMCG sector. Keo Karpin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Keo Karpin:
Quick Glance:
Keo Karpin Strengths
- First effective hair fall control, non-greasy and perfumed hair oil in India
- Strong distribution network
- Price is not too Inexpensive
- High consumer loyalty
Above are the strengths in the SWOT Analysis of Keo Karpin. The strengths of Keo Karpin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Keo Karpin Weaknesses
- Strong competition in the hair oil market hence limited market share
- Limited international presence despite high quality
These were the weaknesses in the Keo Karpin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keo Karpin Opportunities
- Reduce cost of production through better technology
- Introduce more varieties
- Increase marketing and advertisements and have tieups with corporate and hotel chains
- Brand expansion into shampoo and conditioner
Above we covered the opportunities in Keo Karpin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Keo Karpin Threats
- Lot of close and better substitutes
- Foreign brands with premium technology entering Indian maret
The threats in the SWOT Analysis of Keo Karpin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Keo Karpin SWOT analysis.
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About Keo Karpin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Keo Karpin Overview | |
|---|---|
| Parent Company |
Dey's Medical |
| Category |
Personal Care brands - Hair care |
| Sector | |
| Tagline/ Slogan |
Aaj se aap ka bhi secret; Jiyo ek nayi zindagi |
| USP |
Keo Karpin also offers growth elements designed to create a strong, healthy head of hair |
| Keo Karpin STP | |
| Segmentation |
Hair oil – Hair fall control and nourishment |
| Target Group |
All males and females in middle and upper class |
| Positioning |
Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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