Keo Karpin SWOT Analysis, USP & Competitors

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SWOT Analysis of Keo Karpin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Keo Karpin Hair Oil

Parent Company

Dey's Medical


Personal Care brands - Hair care



Tagline/ Slogan

Aaj se aap ka bhi secret; Jiyo ek nayi zindagi


Keo Karpin also offers growth elements designed to create a strong, healthy head of hair



Hair oil – Hair fall control and nourishment

Target Group

All males and females in middle and upper class


Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil

SWOT Analysis


1. First effective hair fall control, non-greasy and perfumed hair oil in India
2. Strong distribution network
3. Price is not too Inexpensive
4. High consumer loyalty


1. Strong competition in the hair oil market hence limited market share
2. Limited international presence despite high quality


1.Reduce cost of production through better technology
2.Introduce more varieties
3.Increase marketing and advertisements and have tieups with corporate and hotel chains

4.Brand expansion into shampoo and conditioner


1. Lot of close and better substitutes
2.Foreign brands with premium technology entering Indian maret



1.Dabur Amla hair oil
2.Parachute hair oil
3. Hair and care oil

The table above concludes the Keo Karpin SWOT analysis along with its marketing and brand parameters.


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