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Keo Karpin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Keo Karpin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Keo Karpin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Keo Karpin to benchmark its business & performance as compared to the competitors and industry. As of 2020, Keo Karpin is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keo Karpin competitors and includes Keo Karpin target market, segmentation, positioning & Unique Selling Proposition (USP).

Keo Karpin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Keo Karpin Brand Analysis
Parent Company

Dey's Medical

Category

Personal Care brands - Hair care

Sector

FMCG

Tagline/ Slogan

Aaj se aap ka bhi secret; Jiyo ek nayi zindagi

USP

Keo Karpin also offers growth elements designed to create a strong, healthy head of hair

Keo Karpin STP
Keo Karpin Segmentation

Hair oil – Hair fall control and nourishment

Target Group

All males and females in middle and upper class

Keo Karpin Positioning

Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil

Keo Karpin SWOT Analysis
Keo Karpin Strengths

Below are the Strengths in the SWOT Analysis of Keo Karpin:

1. First effective hair fall control, non-greasy and perfumed hair oil in India
2. Strong distribution network
3. Price is not too Inexpensive
4. High consumer loyalty

Keo Karpin Weaknesses

Here are the weaknesses in the Keo Karpin SWOT Analysis:

1. Strong competition in the hair oil market hence limited market share
2. Limited international presence despite high quality

Keo Karpin Opportunities

Following are the Opportunities in Keo Karpin SWOT Analysis:

1.Reduce cost of production through better technology
2.Introduce more varieties
3.Increase marketing and advertisements and have tieups with corporate and hotel chains

4.Brand expansion into shampoo and conditioner

Keo Karpin Threats

The threats in the SWOT Analysis of Keo Karpin are as mentioned:

1. Lot of close and better substitutes
2.Foreign brands with premium technology entering Indian maret

Keo Karpin Competition
Competitors

Below are the top 3 Keo Karpin competitors:

1.Dabur Amla hair oil
2.Parachute hair oil
3. Hair and care oil


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Keo Karpin. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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