Keo Karpin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Dey's Medical

Personal Care brands - Hair care

FMCG

Aaj se aap ka bhi secret; Jiyo ek nayi zindagi

Keo Karpin also offers growth elements designed to create a strong, healthy head of hair

Hair oil – Hair fall control and nourishment

All males and females in middle and upper class

Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil

Below are the Strengths in the SWOT Analysis of Keo Karpin:

1. First effective hair fall control, non-greasy and perfumed hair oil in India
2. Strong distribution network
3. Price is not too Inexpensive
4. High consumer loyalty

Here are the weaknesses in the Keo Karpin SWOT Analysis:

1. Strong competition in the hair oil market hence limited market share
2. Limited international presence despite high quality

Following are the Opportunities in Keo Karpin SWOT Analysis:

1.Reduce cost of production through better technology
2.Introduce more varieties
3.Increase marketing and advertisements and have tieups with corporate and hotel chains

4.Brand expansion into shampoo and conditioner

The threats in the SWOT Analysis of Keo Karpin are as mentioned:

1. Lot of close and better substitutes
2.Foreign brands with premium technology entering Indian maret

Below are the top 3 Keo Karpin competitors:

1.Dabur Amla hair oil
2.Parachute hair oil
3. Hair and care oil