Keo Karpin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Keo Karpin analyses the brand by its strengths, weaknesses, opportunities & threats. In Keo Karpin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Keo Karpin to benchmark its business & performance as compared to the competitors. Keo Karpin is one of the leading brands in the FMCG sector.

The article below lists the Keo Karpin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Keo Karpin SWOT Analysis:

SWOT Analysis of Keo Karpin

For Keo Karpin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Keo Karpin Strengths

The strengths of Keo Karpin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Keo Karpin :

1. First effective hair fall control, non-greasy and perfumed hair oil in India
2. Strong distribution network
3. Price is not too Inexpensive
4. High consumer loyalty

Keo Karpin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Keo Karpin SWOT Analysis:

1. Strong competition in the hair oil market hence limited market share
2. Limited international presence despite high quality


Keo Karpin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Keo Karpin SWOT Analysis:

1.Reduce cost of production through better technology
2.Introduce more varieties
3.Increase marketing and advertisements and have tieups with corporate and hotel chains

4.Brand expansion into shampoo and conditioner

Keo Karpin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Keo Karpin are as mentioned:

1. Lot of close and better substitutes
2.Foreign brands with premium technology entering Indian maret


Keo Karpin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Keo Karpin:

1.Dabur Amla hair oil
2.Parachute hair oil
3. Hair and care oil

Hence this concludes the Keo Karpin SWOT analysis.

Continue reading more about the brand/company.

About Keo Karpin

Keo Karpin Overview
Parent Company

Dey's Medical

Category

Personal Care brands - Hair care

Sector

FMCG

Tagline/ Slogan

Aaj se aap ka bhi secret; Jiyo ek nayi zindagi

USP

Keo Karpin also offers growth elements designed to create a strong, healthy head of hair

Keo Karpin STP
Segmentation

Hair oil – Hair fall control and nourishment

Target Group

All males and females in middle and upper class

Positioning

Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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