Keo Karpin is one of the leading brands in the FMCG sector. Keo Karpin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Keo Karpin:
First effective hair fall control, non-greasy and perfumed hair oil in India
Strong distribution network
Price is not too Inexpensive
High consumer loyalty
Above are the strengths in the SWOT Analysis of Keo Karpin. The strengths of Keo Karpin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Keo Karpin Weaknesses
Strong competition in the hair oil market hence limited market share
Limited international presence despite high quality
These were the weaknesses in the Keo Karpin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keo Karpin Opportunities
Reduce cost of production through better technology
Introduce more varieties
Increase marketing and advertisements and have tieups with corporate and hotel chains
Brand expansion into shampoo and conditioner
Above we covered the opportunities in Keo Karpin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Keo Karpin Threats
Lot of close and better substitutes
Foreign brands with premium technology entering Indian maret
The threats in the SWOT Analysis of Keo Karpin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Keo Karpin SWOT analysis.
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About Keo Karpin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Keo Karpin also offers growth elements designed to create a strong, healthy head of hair
Keo Karpin STP
Hair oil – Hair fall control and nourishment
All males and females in middle and upper class
Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil
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