Keo Karpin SWOT Analysis, Competitors & USP
SWOT analysis of Keo Karpin analyses the brand by its strengths, weaknesses, opportunities & threats. In Keo Karpin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Keo Karpin to benchmark its business & performance as compared to the competitors. Keo Karpin is one of the leading brands in the FMCG sector.
The table below lists the Keo Karpin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Keo Karpin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Keo Karpin Brand Analysis | |
|---|---|
| Parent Company |
Dey's Medical |
| Category |
Personal Care brands - Hair care |
| Sector | |
| Tagline/ Slogan |
Aaj se aap ka bhi secret; Jiyo ek nayi zindagi |
| USP |
Keo Karpin also offers growth elements designed to create a strong, healthy head of hair |
| Keo Karpin STP | |
| Segment |
Hair oil – Hair fall control and nourishment |
| Target Group |
All males and females in middle and upper class |
| Positioning |
Natural product that is helpful for maintaining healthy hair, as well as repairing damaged hair. Also a non sticky hair oil |
| SWOT Analysis of Keo Karpin | |
| Keo Karpin Strengths |
Below are the Strengths in the SWOT Analysis of Keo Karpin: 1. First effective hair fall control, non-greasy and perfumed hair oil in India |
| Keo Karpin Weaknesses |
Here are the weaknesses in the Keo Karpin SWOT Analysis: 1. Strong competition in the hair oil market hence limited market share |
| Keo Karpin Opportunities |
Following are the Opportunities in Keo Karpin SWOT Analysis: 1.Reduce cost of production through better technology 4.Brand expansion into shampoo and conditioner |
| Keo Karpin Threats |
The threats in the SWOT Analysis of Keo Karpin are as mentioned: 1. Lot of close and better substitutes |
| Keo Karpin Competition | |
| Keo Karpin Competitors |
Below are the top 3 competitors of Keo Karpin: 1.Dabur Amla hair oil |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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