1. BrandGuide
  2. FMCG

Sally Beauty SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 8045

SWOT analysis of Sally Beauty analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sally Beauty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sally Beauty to benchmark its business & performance as compared to the competitors and industry. Sally Beauty is one of the leading brands in the FMCG sector. The table below also lists the top Sally Beauty competitors and elaborates Sally Beauty market segmentation, target group, positioning & Unique Selling Proposition (USP).

Sally Beauty SWOT, Competitors, Marketing STP & Brand analysis Table
Sally Beauty Brand Analysis
Parent Company

Sally Beauty Holdings, Inc.


Professional beauty supplies



Tagline/ Slogan

Distinctly You


Leaders of the beauty supply industry with 50 years of experience

Sally Beauty STP

Salons, beauty professionals and consumers

Target Group

Big salons and professionals


Distributor of professional beauty supplies

Sally Beauty SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sally Beauty. Strengths are:

1. Sally Beauty is the largest professional beauty products distributor in the US 
2. It has presence across multiple channels like retail, wholesale, e-commerce
3. High customer royalty and conversion of single user into dedicated customers by providing differentiated customer value proposition 
4. It offers competitive pricing, convenient store location and broad selection of professional beauty products

5. Offers a loyalty program for discounts on products to its members

6. Sally has nurtured its growth through inorganic growth strategy by acquiring over 40 companies in the last 10 years


Here are the weaknesses in the Sally Beauty SWOT Analysis:

1. Sally beauty is dependent on a few manufacturers for significant portion of the products it sells

2. The company has to maintain high stock levels which could be problematic in case of change in customer trend

3. Unpredictable and high fluctuation in store sales


Following are the Opportunities in Sally Beauty SWOT Analysis:

1. Global investments to expand its international footprint, currently it serves only North and South America and Europe 
2. Invest into e-commerce to and gain a foothold in the online shopping market for beauty products

3. Marketing on social media will help it gain a greater foothold, and increasing customer loyalty


The threats in the SWOT Analysis of Sally Beauty are as mentioned:

1. Very low barriers to entry has led to a number of new players entering into this segment

2. Product diversion could lead to reduction in exclusivity of the company’s brands and may have an adverse impact on the company's revenues
3. Rising labor costs could impact margins and increase the operational costs too

Sally Beauty Competition

Below are the top 3 Sally Beauty competitors:

1. L'Oreal S.A.
2. Wal-Mart Stores, Inc.
3. Ulta Salon, Cosmetics & Fragrance, Inc.

The brandguide table above concludes the Sally Beauty SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sally Beauty. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: