Sally Beauty SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Sally Beauty analyses the brand by its strengths, weaknesses, opportunities & threats. In Sally Beauty SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sally Beauty to benchmark its business & performance as compared to the competitors. Sally Beauty is one of the leading brands in the FMCG sector.

The table below lists the Sally Beauty SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sally Beauty competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Sally Beauty SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sally Beauty Brand Analysis
Parent Company

Sally Beauty Holdings, Inc.


Professional beauty supplies



Tagline/ Slogan

Distinctly You


Leaders of the beauty supply industry with 50 years of experience

Sally Beauty STP

Salons, beauty professionals and consumers

Target Group

Big salons and professionals


Distributor of professional beauty supplies

SWOT Analysis of Sally Beauty
Sally Beauty Strengths

Below are the Strengths in the SWOT Analysis of Sally Beauty:

1. Sally Beauty is the largest professional beauty products distributor in the US 
2. It has presence across multiple channels like retail, wholesale, e-commerce
3. High customer royalty and conversion of single user into dedicated customers by providing differentiated customer value proposition 
4. It offers competitive pricing, convenient store location and broad selection of professional beauty products

5. Offers a loyalty program for discounts on products to its members

6. Sally has nurtured its growth through inorganic growth strategy by acquiring over 40 companies in the last 10 years

Sally Beauty Weaknesses

Here are the weaknesses in the Sally Beauty SWOT Analysis:

1. Sally beauty is dependent on a few manufacturers for significant portion of the products it sells

2. The company has to maintain high stock levels which could be problematic in case of change in customer trend

3. Unpredictable and high fluctuation in store sales

Sally Beauty Opportunities

Following are the Opportunities in Sally Beauty SWOT Analysis:

1. Global investments to expand its international footprint, currently it serves only North and South America and Europe 
2. Invest into e-commerce to and gain a foothold in the online shopping market for beauty products

3. Marketing on social media will help it gain a greater foothold, and increasing customer loyalty

Sally Beauty Threats

The threats in the SWOT Analysis of Sally Beauty are as mentioned:

1. Very low barriers to entry has led to a number of new players entering into this segment

2. Product diversion could lead to reduction in exclusivity of the company’s brands and may have an adverse impact on the company's revenues
3. Rising labor costs could impact margins and increase the operational costs too

Sally Beauty Competition
Sally Beauty Competitors

Below are the top 3 competitors of Sally Beauty:

1. L'Oreal S.A.
2. Wal-Mart Stores, Inc.
3. Ulta Salon, Cosmetics & Fragrance, Inc.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sally Beauty. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin