SWOT analysis of Monster Beverage analyses the brand by its strengths, weaknesses, opportunities & threats. In Monster Beverage SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Monster Beverage to benchmark its business & performance as compared to the competitors. Monster Beverage is one of the leading brands in the FMCG sector.
The table below lists the Monster Beverage SWOT (Strengths, Weaknesses, Opportunities, Threats), top Monster Beverage competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Monster Beverage Brand Analysis | |
---|---|
Parent Company |
Monster Beverage Corporation |
Category |
Non-carbonated ready-to-drink beverages |
Sector | |
Tagline/ Slogan |
Unleash the Beast |
USP | Known for large brand portfolio of energy drinks |
Monster Beverage STP | |
Segment |
Men & Women of all ages and backgrounds |
Target Group |
Men (age 14-26), athletes, gamers and party goers |
Positioning |
Competitively priced energy drink |
SWOT Analysis of Monster Beverage | |
Monster Beverage Strengths |
Below are the Strengths in the SWOT Analysis of Monster Beverage: 1. Monster drinks have a strong brand identity and a strong brand recognition due to its distinctive logo & color 5. Ability to use the trademarks to maintain a competitive advantage over other in the market 6. A very large product line with entry into almost every non-carbonated drink in recent times |
Monster Beverage Weaknesses |
Here are the weaknesses in the Monster Beverage SWOT Analysis: 1. Limited marketing and a self-imposed restriction to market only to those who follow extreme sports 2. Lack of traditional media marketing limits its products reach to everyone |
Monster Beverage Opportunities |
Following are the Opportunities in Monster Beverage SWOT Analysis: 1. It may venture into carbonated drinks to expand its portfolio of products |
Monster Beverage Threats |
The threats in the SWOT Analysis of Monster Beverage are as mentioned: 1. The government is coming up with stringent regulations for control of quality and safety of the product 4. Inability to come out of Red Bull’s shadows |
Monster Beverage Competition | |
Monster Beverage Competitors |
Below are the top 2 competitors of Monster Beverage: 1. Red Bull |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Monster Beverage. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us