Monster Beverage SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 8930

SWOT analysis of Monster Beverage analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Monster Beverage SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monster Beverage to benchmark its business & performance as compared to the competitors and industry. Monster Beverage is one of the leading brands in the FMCG sector. The table below also lists the top Monster Beverage competitors and elaborates Monster Beverage market segmentation, target group, positioning & Unique Selling Proposition (USP).

Monster Beverage SWOT, Competitors, Marketing STP & Brand analysis Table
Monster Beverage Brand Analysis
Parent Company

Monster Beverage Corporation

Category

Non-carbonated ready-to-drink beverages

Sector

FMCG

Tagline/ Slogan

Unleash the Beast

USP Known for large brand portfolio of energy drinks 
Monster Beverage STP
Segment

Men & Women of all ages and backgrounds

Target Group

Men (age 14-26), athletes, gamers and party goers

Positioning

Competitively priced energy drink

Monster Beverage SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Monster Beverage. Strengths are:

1. Monster drinks have a strong brand identity and a strong brand recognition due to its distinctive logo & color
2. Strong focus on energy drinks market with Energy drinks accounting for 93% of the company’s revenues
3. Forward thinking company as they have introduced a wide array of energy drinks with zero calories/zero sugar for the health conscious people
4. A very strong intangible asset portfolio with over 5200 registered & active trademarks

5. Ability to use the trademarks to maintain a competitive advantage over other in the market

6. A very large product line with entry into almost every non-carbonated drink in recent times

Weaknesses

Here are the weaknesses in the Monster Beverage SWOT Analysis:

1. Limited marketing and a self-imposed restriction to market only to those who follow extreme sports

2. Lack of traditional media marketing limits its products reach to everyone 
3. Aggressive can designs can be intimidating to female consumers

Opportunities

Following are the Opportunities in Monster Beverage SWOT Analysis:

1. It may venture into carbonated drinks to expand its portfolio of products
2. It is already a leader in Energy drinks, it can try and capture Red Bulls market by being associated with various sporting events
3. Growing low calorie and diet conscious consumers whom they can target for the next wave of customer acquisition

Threats

The threats in the SWOT Analysis of Monster Beverage are as mentioned:

1. The government is coming up with stringent regulations for control of quality and safety of the product
2. Intense competition in the energy drinks market 
3. Increasing labor costs in the US could affect its overall costs and decrease margins

4. Inability to come out of Red Bull’s shadows

Monster Beverage Competition
Competitors

Below are the top 2 Monster Beverage competitors:

1. Red Bull
2. Amp

The brandguide table above concludes the Monster Beverage SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Monster Beverage. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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