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Monster Beverage SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Monster Beverage analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Monster Beverage SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monster Beverage to benchmark its business & performance as compared to the competitors and industry. As of 2020, Monster Beverage is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Monster Beverage competitors and includes Monster Beverage target market, segmentation, positioning & Unique Selling Proposition (USP).

Monster Beverage SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Monster Beverage Brand Analysis
Parent Company

Monster Beverage Corporation

Category

Non-carbonated ready-to-drink beverages

Sector

FMCG

Tagline/ Slogan

Unleash the Beast

USP Known for large brand portfolio of energy drinks 
Monster Beverage STP
Monster Beverage Segmentation

Men & Women of all ages and backgrounds

Monster Beverage Target Market

Men (age 14-26), athletes, gamers and party goers

Monster Beverage Positioning

Competitively priced energy drink

Monster Beverage SWOT Analysis
Monster Beverage Strengths

Below are the Strengths in the SWOT Analysis of Monster Beverage:

1. Monster drinks have a strong brand identity and a strong brand recognition due to its distinctive logo & color
2. Strong focus on energy drinks market with Energy drinks accounting for 93% of the company’s revenues
3. Forward thinking company as they have introduced a wide array of energy drinks with zero calories/zero sugar for the health conscious people
4. A very strong intangible asset portfolio with over 5200 registered & active trademarks

5. Ability to use the trademarks to maintain a competitive advantage over other in the market

6. A very large product line with entry into almost every non-carbonated drink in recent times

Monster Beverage Weaknesses

Here are the weaknesses in the Monster Beverage SWOT Analysis:

1. Limited marketing and a self-imposed restriction to market only to those who follow extreme sports

2. Lack of traditional media marketing limits its products reach to everyone 
3. Aggressive can designs can be intimidating to female consumers

Monster Beverage Opportunities

Following are the Opportunities in Monster Beverage SWOT Analysis:

1. It may venture into carbonated drinks to expand its portfolio of products
2. It is already a leader in Energy drinks, it can try and capture Red Bulls market by being associated with various sporting events
3. Growing low calorie and diet conscious consumers whom they can target for the next wave of customer acquisition

Monster Beverage Threats

The threats in the SWOT Analysis of Monster Beverage are as mentioned:

1. The government is coming up with stringent regulations for control of quality and safety of the product
2. Intense competition in the energy drinks market 
3. Increasing labor costs in the US could affect its overall costs and decrease margins

4. Inability to come out of Red Bull’s shadows

Monster Beverage Competition
Competitors

Below are the top 2 Monster Beverage competitors:

1. Red Bull
2. Amp


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Monster Beverage. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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