Monster Beverage SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Monster Beverage covering strengths, weaknesses, opportunities and threats.

Monster Beverage Strengths

  1. Monster drinks have a strong brand identity and a strong brand recognition due to its distinctive logo & color
  2. Strong focus on energy drinks market with Energy drinks accounting for 93% of the company’s revenues
  3. Forward thinking company as they have introduced a wide array of energy drinks with zero calories/zero sugar for the health conscious people
  4. A very strong intangible asset portfolio with over 5200 registered & active trademarks
  5. Ability to use the trademarks to maintain a competitive advantage over other in the market
  6. A very large product line with entry into almost every non-carbonated drink in recent times

Above are the strengths in the SWOT Analysis of Monster Beverage. The strengths of Monster Beverage looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Monster Beverage Weaknesses

  1. Limited marketing and a self-imposed restriction to market only to those who follow extreme sports
  2. Lack of traditional media marketing limits its products reach to everyone 
  3. Aggressive can designs can be intimidating to female consumers

These were the weaknesses in the Monster Beverage SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Monster Beverage Opportunities

  1. It may venture into carbonated drinks to expand its portfolio of products
  2. It is already a leader in Energy drinks, it can try and capture Red Bulls market by being associated with various sporting events
  3. Growing low calorie and diet conscious consumers whom they can target for the next wave of customer acquisition

Above we covered the opportunities in Monster Beverage SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Monster Beverage Threats

  1. The government is coming up with stringent regulations for control of quality and safety of the product
  2. Intense competition in the energy drinks market 
  3. Increasing labor costs in the US could affect its overall costs and decrease margins
  4. Inability to come out of Red Bull’s shadows

The threats in the SWOT Analysis of Monster Beverage are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Monster Beverage SWOT analysis.

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About Monster Beverage

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Monster Beverage Overview
Parent Company

Monster Beverage Corporation

Category

Non-carbonated ready-to-drink beverages

Sector

FMCG

Tagline/ Slogan

Unleash the Beast

USP Known for large brand portfolio of energy drinks 
Monster Beverage STP
Segmentation

Men & Women of all ages and backgrounds

Target Market

Men (age 14-26), athletes, gamers and party goers

Positioning

Competitively priced energy drink


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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