Monster Beverage SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Monster Beverage Corporation

Non-carbonated ready-to-drink beverages

FMCG

Unleash the Beast

Men & Women of all ages and backgrounds

Men (age 14-26), athletes, gamers and party goers

Competitively priced energy drink

Below are the Strengths in the SWOT Analysis of Monster Beverage:

1. Monster drinks have a strong brand identity and a strong brand recognition due to its distinctive logo & color
2. Strong focus on energy drinks market with Energy drinks accounting for 93% of the company’s revenues
3. Forward thinking company as they have introduced a wide array of energy drinks with zero calories/zero sugar for the health conscious people
4. A very strong intangible asset portfolio with over 5200 registered & active trademarks

5. Ability to use the trademarks to maintain a competitive advantage over other in the market

6. A very large product line with entry into almost every non-carbonated drink in recent times

Here are the weaknesses in the Monster Beverage SWOT Analysis:

1. Limited marketing and a self-imposed restriction to market only to those who follow extreme sports

2. Lack of traditional media marketing limits its products reach to everyone 
3. Aggressive can designs can be intimidating to female consumers

Following are the Opportunities in Monster Beverage SWOT Analysis:

1. It may venture into carbonated drinks to expand its portfolio of products
2. It is already a leader in Energy drinks, it can try and capture Red Bulls market by being associated with various sporting events
3. Growing low calorie and diet conscious consumers whom they can target for the next wave of customer acquisition

The threats in the SWOT Analysis of Monster Beverage are as mentioned:

1. The government is coming up with stringent regulations for control of quality and safety of the product
2. Intense competition in the energy drinks market 
3. Increasing labor costs in the US could affect its overall costs and decrease margins

4. Inability to come out of Red Bull’s shadows

Below are the top 2 Monster Beverage competitors:

1. Red Bull
2. Amp