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Sensodyne SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: January 08, 2024Read time:

Here is a detailed SWOT analysis of Sensodyne covering strengths, weaknesses, opportunities and threats.

Sensodyne Strengths

  1. Very well accepted in the market and enjoys the trust associated with GSK brand.
  2. Testimonial ads from doctors have worked well to strengthen the brand.
  3. It created a minor sub-category in toothpaste segment and the only brand available in the category
  4. Due to strong parent brand, good distribution and availability

Above are the strengths in the SWOT Analysis of Sensodyne. The strengths of Sensodyne looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sensodyne Weaknesses

  1. Not a very strong brand in emerging economies compared to normal toothpaste brands
  2. Little more expensive than competitors

These were the weaknesses in the Sensodyne SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sensodyne Opportunities

  1. Can leverage on the unique positioning and differentiation it has achieved
  2. People are not aware of the special needs for sensitive teeth, create awareness and capture large market.
  3. The brand can target kids and youth also since they frequently suffer from such problems

Above we covered the opportunities in Sensodyne SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Sensodyne

Sensodyne Threats

  1. Not much awareness in the market regarding the effectiveness of the product.
  2. Lot of competition in the market from regular toothpaste brands.

The threats in the SWOT Analysis of Sensodyne are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sensodyne SWOT analysis.

Read Similar SWOT analysis

About Sensodyne

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sensodyne Overview
Parent Company



Oral Healthcare



Tagline/ Slogan

World’s no. 1 sensitivity toothpaste


helps relieves the sensitive teeth problems

Sensodyne STP

Oral care products- toothpaste, toothbrushes, mouthwash and dental floss

Target Market

Middle and upper class


Recommended by all the dentists worldwide for sensitive teeth

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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