Johnson's Baby Oil SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 8351

SWOT analysis of Johnson's Baby Oil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson's Baby Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Oil to benchmark its business & performance as compared to the competitors and industry. Johnson's Baby Oil is one of the leading brands in the FMCG sector. The table below also lists the top Johnson's Baby Oil competitors and elaborates Johnson's Baby Oil market segmentation, target group, positioning & Unique Selling Proposition (USP).

Johnson's Baby Oil SWOT, Competitors, Marketing STP & Brand analysis Table
Johnson's Baby Oil Brand Analysis
Parent Company

Johnson and Johnson


Baby care



Tagline/ Slogan

Love in a bottle; Turn on a tan with Johnson's


Mild, Gentle and moisturizing mineral baby oil

Johnson's Baby Oil STP

Baby care product

Target Group

Babies and mothers


A silky soft moisturizer for silky soft skin it locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving the baby's skin soft and smooth. This gentle oil is also easy to spread, so it's ideal for baby massage

Johnson's Baby Oil SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson's Baby Oil. Strengths are:

1. Trusted brand serving for more than 120years

3. J&J Oils are popular amongst urban mothers for their children
3. Mildly perfumed and non staining
4. The most widely distributed baby oil brand in India
5. Good advertising and reach
6. Strong backing of the brand by the J&J brand


Here are the weaknesses in the Johnson's Baby Oil SWOT Analysis:

1. The oil doesn’t helps dry skin in winters
2.Limited presence in the rural market where indigenous oils are considered better


Following are the Opportunities in Johnson's Baby Oil SWOT Analysis:

1. Promote brand to be also used by mothers
2.Rural market tapping through sachets
3.Tie-ups with hotel chains, children playhouses, crèches


The threats in the SWOT Analysis of Johnson's Baby Oil are as mentioned:

1.Competitive brands and products in the same segment
2. Indigenous products as substitutes

Johnson's Baby Oil Competition

Below are the top 4 Johnson's Baby Oil competitors:

1.Figaro olive oil
2.Himalaya herbal


The brandguide table above concludes the Johnson's Baby Oil SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Baby Oil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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