Johnson's Baby Oil is one of the leading brands in the FMCG sector. Johnson's Baby Oil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Johnson's Baby Oil:
J&J Oils are popular amongst urban mothers for their children
Mildly perfumed and non staining
The most widely distributed baby oil brand in India
Good advertising and reach
Strong backing of the brand by the J&J brand
Above are the strengths in the SWOT Analysis of Johnson's Baby Oil. The strengths of Johnson's Baby Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Johnson's Baby Oil Weaknesses
The oil doesn’t helps dry skin in winters
Limited presence in the rural market where indigenous oils are considered better
These were the weaknesses in the Johnson's Baby Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Johnson's Baby Oil Opportunities
Promote brand to be also used by mothers
Rural market tapping through sachets
Tie-ups with hotel chains, children playhouses, crèches
Above we covered the opportunities in Johnson's Baby Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Johnson's Baby Oil Threats
Competitive brands and products in the same segment
Indigenous products as substitutes
The threats in the SWOT Analysis of Johnson's Baby Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Johnson's Baby Oil SWOT analysis.
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About Johnson's Baby Oil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
A silky soft moisturizer for silky soft skin it locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving the baby's skin soft and smooth. This gentle oil is also easy to spread, so it's ideal for baby massage
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