Johnson's Baby Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Johnson's Baby Oil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Johnson's Baby Oil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Oil to benchmark its business & performance as compared to the competitors, and make strategic improvements. Johnson's Baby Oil is one of the leading brands in the FMCG sector.

The article below lists the Johnson's Baby Oil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Johnson's Baby Oil SWOT Analysis:

SWOT Analysis of Johnson's Baby Oil

For Johnson's Baby Oil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Johnson's Baby Oil Strengths

The strengths of Johnson's Baby Oil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Johnson's Baby Oil :

1. Trusted brand serving for more than 120years

3. J&J Oils are popular amongst urban mothers for their children
3. Mildly perfumed and non staining
4. The most widely distributed baby oil brand in India
5. Good advertising and reach
6. Strong backing of the brand by the J&J brand

Johnson's Baby Oil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Johnson's Baby Oil SWOT Analysis:

1. The oil doesn’t helps dry skin in winters
2.Limited presence in the rural market where indigenous oils are considered better

Johnson's Baby Oil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Johnson's Baby Oil SWOT Analysis:

1. Promote brand to be also used by mothers
2.Rural market tapping through sachets
3.Tie-ups with hotel chains, children playhouses, crèches

Johnson's Baby Oil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Johnson's Baby Oil are as mentioned:

1.Competitive brands and products in the same segment
2. Indigenous products as substitutes

Johnson's Baby Oil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Johnson's Baby Oil:

1.Figaro olive oil
2.Himalaya herbal


Hence this concludes the Johnson's Baby Oil SWOT analysis.

Continue reading more about the brand/company.

About Johnson's Baby Oil

Johnson's Baby Oil Overview
Parent Company

Johnson and Johnson


Baby care



Tagline/ Slogan

Love in a bottle; Turn on a tan with Johnson's


Mild, Gentle and moisturizing mineral baby oil

Johnson's Baby Oil STP

Baby care product

Target Market

Babies and mothers


A silky soft moisturizer for silky soft skin it locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving the baby's skin soft and smooth. This gentle oil is also easy to spread, so it's ideal for baby massage

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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