Johnson's Baby Oil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Johnson's Baby Oil analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnson's Baby Oil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Oil to benchmark its business & performance as compared to the competitors. Johnson's Baby Oil is one of the leading brands in the FMCG sector.

The table below lists the Johnson's Baby Oil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson's Baby Oil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Johnson's Baby Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Johnson's Baby Oil Brand Analysis
Parent Company

Johnson and Johnson


Baby care



Tagline/ Slogan

Love in a bottle; Turn on a tan with Johnson's


Mild, Gentle and moisturizing mineral baby oil

Johnson's Baby Oil STP

Baby care product

Target Group

Babies and mothers


A silky soft moisturizer for silky soft skin it locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving the baby's skin soft and smooth. This gentle oil is also easy to spread, so it's ideal for baby massage

SWOT Analysis of Johnson's Baby Oil
Johnson's Baby Oil Strengths

Below are the Strengths in the SWOT Analysis of Johnson's Baby Oil:

1. Trusted brand serving for more than 120years

3. J&J Oils are popular amongst urban mothers for their children
3. Mildly perfumed and non staining
4. The most widely distributed baby oil brand in India
5. Good advertising and reach
6. Strong backing of the brand by the J&J brand

Johnson's Baby Oil Weaknesses

Here are the weaknesses in the Johnson's Baby Oil SWOT Analysis:

1. The oil doesn’t helps dry skin in winters
2.Limited presence in the rural market where indigenous oils are considered better

Johnson's Baby Oil Opportunities

Following are the Opportunities in Johnson's Baby Oil SWOT Analysis:

1. Promote brand to be also used by mothers
2.Rural market tapping through sachets
3.Tie-ups with hotel chains, children playhouses, crèches

Johnson's Baby Oil Threats

The threats in the SWOT Analysis of Johnson's Baby Oil are as mentioned:

1.Competitive brands and products in the same segment
2. Indigenous products as substitutes

Johnson's Baby Oil Competition
Johnson's Baby Oil Competitors

Below are the top 4 competitors of Johnson's Baby Oil:

1.Figaro olive oil
2.Himalaya herbal


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Baby Oil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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