Johnson's Baby Oil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Johnson and Johnson

Baby care

FMCG

Love in a bottle; Turn on a tan with Johnson's

Mild, Gentle and moisturizing mineral baby oil

Baby care product

Babies and mothers

A silky soft moisturizer for silky soft skin it locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving the baby's skin soft and smooth. This gentle oil is also easy to spread, so it's ideal for baby massage

Below are the Strengths in the SWOT Analysis of Johnson's Baby Oil:

1. Trusted brand serving for more than 120years

3. J&J Oils are popular amongst urban mothers for their children
3. Mildly perfumed and non staining
4. The most widely distributed baby oil brand in India
5. Good advertising and reach
6. Strong backing of the brand by the J&J brand

Here are the weaknesses in the Johnson's Baby Oil SWOT Analysis:

1. The oil doesn’t helps dry skin in winters
2.Limited presence in the rural market where indigenous oils are considered better

Following are the Opportunities in Johnson's Baby Oil SWOT Analysis:

1. Promote brand to be also used by mothers
2.Rural market tapping through sachets
3.Tie-ups with hotel chains, children playhouses, crèches

The threats in the SWOT Analysis of Johnson's Baby Oil are as mentioned:

1.Competitive brands and products in the same segment
2. Indigenous products as substitutes

Below are the top 4 Johnson's Baby Oil competitors:

1.Figaro olive oil
2.Himalaya herbal
3.Gentelle

4.Chicco