Johnson's Baby Shampoo SWOT Analysis, USP & Competitors

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SWOT Analysis of Johnson's Baby Shampoo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Johnson's Baby Shampoo

Parent Company

Johnson & Johnson


Baby care brand- Hair care



Tagline/ Slogan

No more tears


The mild, tearless formula baby shampoo which is  gentle to the eyes as pure water



Baby care with smooth hairs

Target Group

Small babies and mothers


No tear formula which is Soap free, hypoallergenic, and dermatologist tested

SWOT Analysis


1. Strong brand loyalty and positive word of mouth
2. High quality product used extensively in urban areas
3. Best use of advertising media for increasing brand awareness
4. First of its kind to introduce tearless formula
5. Excellent global reach and distribution


1. Less popular in rural area as compared to urban area
2.Shampoo for baby is not that popular as compared to powders and oils


1. Untapped Rural market and growing semi-urban centres
2.Shampoo trial packs in sachets
3. Tie-up with crèches, playhouses and hotel chains


1.Competitive brands and products in the same segment

2. Indigenous products as substitutes
3. Indigenous substitute for babies made at home



1. Himalaya herbal

The table above concludes the Johnson's Baby Shampoo SWOT analysis along with its marketing and brand parameters.


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