Johnson's Baby Shampoo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Johnson's Baby Shampoo SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Johnson's Baby Shampoo, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Shampoo to benchmark its business & performance as compared to the competitors, and make strategic improvements. Johnson's Baby Shampoo is one of the leading brands in the FMCG sector.

The article below lists the Johnson's Baby Shampoo SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Johnson's Baby Shampoo SWOT Analysis:

SWOT Analysis of Johnson's Baby Shampoo

For Johnson's Baby Shampoo, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Johnson's Baby Shampoo Strengths

The strengths of Johnson's Baby Shampoo looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Johnson's Baby Shampoo :

1. Strong brand loyalty and positive word of mouth
2. High quality product used extensively in urban areas
3. Best use of advertising media for increasing brand awareness
4. First of its kind to introduce tearless formula
5. Excellent global reach and distribution

Johnson's Baby Shampoo Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Johnson's Baby Shampoo SWOT Analysis:

1. Less popular in rural area as compared to urban area
2.Shampoo for baby is not that popular as compared to powders and oils

Johnson's Baby Shampoo Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Johnson's Baby Shampoo SWOT Analysis:

1. Untapped Rural market and growing semi-urban centres
2.Shampoo trial packs in sachets
3. Tie-up with crèches, playhouses and hotel chains

Johnson's Baby Shampoo Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned:

1.Competitive brands and products in the same segment

2. Indigenous products as substitutes
3. Indigenous substitute for babies made at home

Johnson's Baby Shampoo Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Johnson's Baby Shampoo:

1. Himalaya herbal

Hence this concludes the Johnson's Baby Shampoo SWOT analysis.

Continue reading more about the brand/company.

About Johnson's Baby Shampoo

Johnson's Baby Shampoo Overview
Parent Company

Johnson & Johnson


Baby care brand- Hair care



Tagline/ Slogan

No more tears


The mild, tearless formula baby shampoo which is  gentle to the eyes as pure water

Johnson's Baby Shampoo STP

Baby care with smooth hairs

Target Market

Small babies and mothers


No tear formula which is Soap free, hypoallergenic, and dermatologist tested

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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