SWOT analysis of Johnson's Baby Shampoo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson's Baby Shampoo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Shampoo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Johnson's Baby Shampoo is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson's Baby Shampoo competitors and includes Johnson's Baby Shampoo target market, segmentation, positioning & Unique Selling Proposition (USP).
| Johnson's Baby Shampoo Brand Analysis | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Baby care brand- Hair care |
| Sector | |
| Tagline/ Slogan |
No more tears |
| USP |
The mild, tearless formula baby shampoo which is gentle to the eyes as pure water |
| Johnson's Baby Shampoo STP | |
| Johnson's Baby Shampoo Segmentation |
Baby care with smooth hairs |
| Johnson's Baby Shampoo Target Market |
Small babies and mothers |
| Johnson's Baby Shampoo Positioning |
No tear formula which is Soap free, hypoallergenic, and dermatologist tested |
| Johnson's Baby Shampoo SWOT Analysis | |
| Johnson's Baby Shampoo Strengths |
Below are the Strengths in the SWOT Analysis of Johnson's Baby Shampoo: 1. Strong brand loyalty and positive word of mouth |
| Johnson's Baby Shampoo Weaknesses |
Here are the weaknesses in the Johnson's Baby Shampoo SWOT Analysis: 1. Less popular in rural area as compared to urban area |
| Johnson's Baby Shampoo Opportunities |
Following are the Opportunities in Johnson's Baby Shampoo SWOT Analysis: 1. Untapped Rural market and growing semi-urban centres |
| Johnson's Baby Shampoo Threats |
The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned: 1.Competitive brands and products in the same segment 2. Indigenous products as substitutes |
| Johnson's Baby Shampoo Competition | |
| Competitors |
Below are the top 3 Johnson's Baby Shampoo competitors: 1. Himalaya herbal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Baby Shampoo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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