Johnson's Baby Shampoo SWOT Analysis, Competitors & USP
SWOT analysis of Johnson's Baby Shampoo analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnson's Baby Shampoo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Shampoo to benchmark its business & performance as compared to the competitors. Johnson's Baby Shampoo is one of the leading brands in the FMCG sector.
The table below lists the Johnson's Baby Shampoo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson's Baby Shampoo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Johnson's Baby Shampoo Brand Analysis | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Baby care brand- Hair care |
| Sector | |
| Tagline/ Slogan |
No more tears |
| USP |
The mild, tearless formula baby shampoo which is gentle to the eyes as pure water |
| Johnson's Baby Shampoo STP | |
| Segment |
Baby care with smooth hairs |
| Target Group |
Small babies and mothers |
| Positioning |
No tear formula which is Soap free, hypoallergenic, and dermatologist tested |
| SWOT Analysis of Johnson's Baby Shampoo | |
| Johnson's Baby Shampoo Strengths |
Below are the Strengths in the SWOT Analysis of Johnson's Baby Shampoo: 1. Strong brand loyalty and positive word of mouth |
| Johnson's Baby Shampoo Weaknesses |
Here are the weaknesses in the Johnson's Baby Shampoo SWOT Analysis: 1. Less popular in rural area as compared to urban area |
| Johnson's Baby Shampoo Opportunities |
Following are the Opportunities in Johnson's Baby Shampoo SWOT Analysis: 1. Untapped Rural market and growing semi-urban centres |
| Johnson's Baby Shampoo Threats |
The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned: 1.Competitive brands and products in the same segment 2. Indigenous products as substitutes |
| Johnson's Baby Shampoo Competition | |
| Johnson's Baby Shampoo Competitors |
Below are the top 3 competitors of Johnson's Baby Shampoo: 1. Himalaya herbal |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Baby Shampoo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
