Johnson's Baby Shampoo SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Johnson's Baby Shampoo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson's Baby Shampoo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Shampoo to benchmark its business & performance as compared to the competitors and industry. Johnson's Baby Shampoo is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson's Baby Shampoo competitors and includes Johnson's Baby Shampoo target market, segmentation, positioning & Unique Selling Proposition (USP).

Johnson's Baby Shampoo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Johnson's Baby Shampoo Brand Analysis
Parent Company

Johnson & Johnson


Baby care brand- Hair care



Tagline/ Slogan

No more tears


The mild, tearless formula baby shampoo which is  gentle to the eyes as pure water

Johnson's Baby Shampoo STP
Johnson's Baby Shampoo Segmentation

Baby care with smooth hairs

Johnson's Baby Shampoo Target Market

Small babies and mothers

Johnson's Baby Shampoo Positioning

No tear formula which is Soap free, hypoallergenic, and dermatologist tested

Johnson's Baby Shampoo SWOT Analysis
Johnson's Baby Shampoo Strengths

Below are the Strengths in the SWOT Analysis of Johnson's Baby Shampoo:

1. Strong brand loyalty and positive word of mouth
2. High quality product used extensively in urban areas
3. Best use of advertising media for increasing brand awareness
4. First of its kind to introduce tearless formula
5. Excellent global reach and distribution

Johnson's Baby Shampoo Weaknesses

Here are the weaknesses in the Johnson's Baby Shampoo SWOT Analysis:

1. Less popular in rural area as compared to urban area
2.Shampoo for baby is not that popular as compared to powders and oils

Johnson's Baby Shampoo Opportunities

Following are the Opportunities in Johnson's Baby Shampoo SWOT Analysis:

1. Untapped Rural market and growing semi-urban centres
2.Shampoo trial packs in sachets
3. Tie-up with crèches, playhouses and hotel chains

Johnson's Baby Shampoo Threats

The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned:

1.Competitive brands and products in the same segment

2. Indigenous products as substitutes
3. Indigenous substitute for babies made at home

Johnson's Baby Shampoo Competition

Below are the top 3 Johnson's Baby Shampoo competitors:

1. Himalaya herbal

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Baby Shampoo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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