Johnson's Baby Shampoo SWOT Analysis
Johnson's Baby Shampoo is one of the leading brands in the FMCG sector. Johnson's Baby Shampoo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Johnson's Baby Shampoo:
Quick Glance:
Johnson's Baby Shampoo Strengths
- Strong brand loyalty and positive word of mouth
- High quality product used extensively in urban areas
- Best use of advertising media for increasing brand awareness
- First of its kind to introduce tearless formula
- Excellent global reach and distribution
Above are the strengths in the SWOT Analysis of Johnson's Baby Shampoo. The strengths of Johnson's Baby Shampoo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Johnson's Baby Shampoo Weaknesses
- Less popular in rural area as compared to urban area
- Shampoo for baby is not that popular as compared to powders and oils
These were the weaknesses in the Johnson's Baby Shampoo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Johnson's Baby Shampoo Opportunities
- Untapped Rural market and growing semi-urban centres
- Shampoo trial packs in sachets
- Tie-up with crèches, playhouses and hotel chains
Above we covered the opportunities in Johnson's Baby Shampoo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Johnson's Baby Shampoo Threats
- Competitive brands and products in the same segment
- Indigenous products as substitutes
- Indigenous substitute for babies made at home
The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Johnson's Baby Shampoo SWOT analysis.
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About Johnson's Baby Shampoo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Johnson's Baby Shampoo Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Baby care brand- Hair care |
| Sector | |
| Tagline/ Slogan |
No more tears |
| USP |
The mild, tearless formula baby shampoo which is gentle to the eyes as pure water |
| Johnson's Baby Shampoo STP | |
| Segmentation |
Baby care with smooth hairs |
| Target Market |
Small babies and mothers |
| Positioning |
No tear formula which is Soap free, hypoallergenic, and dermatologist tested |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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