Johnson's Baby Shampoo SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 12372

SWOT analysis of Johnson's Baby Shampoo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Johnson's Baby Shampoo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Shampoo to benchmark its business & performance as compared to the competitors and industry. Johnson's Baby Shampoo is one of the leading brands in the FMCG sector. The table below also lists the top Johnson's Baby Shampoo competitors and elaborates Johnson's Baby Shampoo market segmentation, target group, positioning & Unique Selling Proposition (USP).

Johnson's Baby Shampoo SWOT, Competitors, Marketing STP & Brand analysis Table
Johnson's Baby Shampoo Brand Analysis
Parent Company

Johnson & Johnson


Baby care brand- Hair care



Tagline/ Slogan

No more tears


The mild, tearless formula baby shampoo which is  gentle to the eyes as pure water

Johnson's Baby Shampoo STP

Baby care with smooth hairs

Target Group

Small babies and mothers


No tear formula which is Soap free, hypoallergenic, and dermatologist tested

Johnson's Baby Shampoo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson's Baby Shampoo. Strengths are:

1. Strong brand loyalty and positive word of mouth
2. High quality product used extensively in urban areas
3. Best use of advertising media for increasing brand awareness
4. First of its kind to introduce tearless formula
5. Excellent global reach and distribution


Here are the weaknesses in the Johnson's Baby Shampoo SWOT Analysis:

1. Less popular in rural area as compared to urban area
2.Shampoo for baby is not that popular as compared to powders and oils


Following are the Opportunities in Johnson's Baby Shampoo SWOT Analysis:

1. Untapped Rural market and growing semi-urban centres
2.Shampoo trial packs in sachets
3. Tie-up with crèches, playhouses and hotel chains


The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned:

1.Competitive brands and products in the same segment

2. Indigenous products as substitutes
3. Indigenous substitute for babies made at home

Johnson's Baby Shampoo Competition

Below are the top 3 Johnson's Baby Shampoo competitors:

1. Himalaya herbal

The brandguide table above concludes the Johnson's Baby Shampoo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Johnson's Baby Shampoo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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