Johnson's Baby Shampoo is one of the leading brands in the FMCG sector. Johnson's Baby Shampoo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Johnson's Baby Shampoo:
High quality product used extensively in urban areas
Best use of advertising media for increasing brand awareness
First of its kind to introduce tearless formula
Excellent global reach and distribution
Above are the strengths in the SWOT Analysis of Johnson's Baby Shampoo. The strengths of Johnson's Baby Shampoo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Johnson's Baby Shampoo Weaknesses
Less popular in rural area as compared to urban area
Shampoo for baby is not that popular as compared to powders and oils
These were the weaknesses in the Johnson's Baby Shampoo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Johnson's Baby Shampoo Opportunities
Untapped Rural market and growing semi-urban centres
Shampoo trial packs in sachets
Tie-up with crèches, playhouses and hotel chains
Above we covered the opportunities in Johnson's Baby Shampoo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Johnson's Baby Shampoo Threats
Competitive brands and products in the same segment
Indigenous products as substitutes
Indigenous substitute for babies made at home
The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Johnson's Baby Shampoo SWOT analysis.
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About Johnson's Baby Shampoo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
The mild, tearless formula baby shampoo which is gentle to the eyes as pure water
Johnson's Baby Shampoo STP
Baby care with smooth hairs
Small babies and mothers
No tear formula which is Soap free, hypoallergenic, and dermatologist tested
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