Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Johnson's Baby Shampoo analyses the brand by its strengths, weaknesses, opportunities & threats. In Johnson's Baby Shampoo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Johnson's Baby Shampoo to benchmark its business & performance as compared to the competitors. Johnson's Baby Shampoo is one of the leading brands in the FMCG sector.
The table below lists the Johnson's Baby Shampoo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Johnson's Baby Shampoo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
The mild, tearless formula baby shampoo which is gentle to the eyes as pure water
Johnson's Baby Shampoo STP
Baby care with smooth hairs
Small babies and mothers
No tear formula which is Soap free, hypoallergenic, and dermatologist tested
SWOT Analysis of Johnson's Baby Shampoo
Johnson's Baby Shampoo Strengths
Below are the Strengths in the SWOT Analysis of Johnson's Baby Shampoo:
1. Strong brand loyalty and positive word of mouth 2. High quality product used extensively in urban areas 3. Best use of advertising media for increasing brand awareness 4. First of its kind to introduce tearless formula 5. Excellent global reach and distribution
Johnson's Baby Shampoo Weaknesses
Here are the weaknesses in the Johnson's Baby Shampoo SWOT Analysis:
1. Less popular in rural area as compared to urban area 2.Shampoo for baby is not that popular as compared to powders and oils
Johnson's Baby Shampoo Opportunities
Following are the Opportunities in Johnson's Baby Shampoo SWOT Analysis:
1. Untapped Rural market and growing semi-urban centres 2.Shampoo trial packs in sachets 3. Tie-up with crèches, playhouses and hotel chains
Johnson's Baby Shampoo Threats
The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned:
1.Competitive brands and products in the same segment
2. Indigenous products as substitutes 3. Indigenous substitute for babies made at home
Johnson's Baby Shampoo Competition
Johnson's Baby Shampoo Competitors
Below are the top 3 competitors of Johnson's Baby Shampoo:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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