Johnson's Baby Shampoo SWOT Analysis, Competitors & USP

Johnson & Johnson

Baby care brand- Hair care

FMCG

No more tears

The mild, tearless formula baby shampoo which is  gentle to the eyes as pure water

Baby care with smooth hairs

Small babies and mothers

No tear formula which is Soap free, hypoallergenic, and dermatologist tested

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Johnson's Baby Shampoo. Strengths are:

1. Strong brand loyalty and positive word of mouth
2. High quality product used extensively in urban areas
3. Best use of advertising media for increasing brand awareness
4. First of its kind to introduce tearless formula
5. Excellent global reach and distribution

Here are the weaknesses in the Johnson's Baby Shampoo SWOT Analysis:

1. Less popular in rural area as compared to urban area
2.Shampoo for baby is not that popular as compared to powders and oils

Following are the Opportunities in Johnson's Baby Shampoo SWOT Analysis:

1. Untapped Rural market and growing semi-urban centres
2.Shampoo trial packs in sachets
3. Tie-up with crèches, playhouses and hotel chains

The threats in the SWOT Analysis of Johnson's Baby Shampoo are as mentioned:

1.Competitive brands and products in the same segment

2. Indigenous products as substitutes
3. Indigenous substitute for babies made at home

Below are the top 3 Johnson's Baby Shampoo competitors:

1. Himalaya herbal
2.Gentelle
3.chicco