Nurofen SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4269

SWOT Analysis of Nurofen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Reckitt Benckiser


Personal Care Brands- Health



Tagline/ Slogan

Targeted relief from pain


Nerofen targets pain right on its source.

Nurofen STP


Pain Relief

Target Group

All age group


Nurofen is targeted to only act at the site of pain

Nurofen SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nurofen :

1. Market leader in analgesics

2. RB has won product innovation award for Nurofen
2. Strong R&D team with constant product innovations
3. Emotionally attached ad campaign with Nuro as brand ambassador.
4. Wide range of variants available

5. It does not require any special storage conditions.


1. Allegations that Side effects if taken over a period of time has been reported
2. Limited presence in emerging and developing countries, which can be huge potential markets


1. Global Analgesics Market increase
2. More global presence and distribution
3.tie-up with medical stores, hospitals etc


1. Highly competitiveand heavily generalized market
2.Some people might avoid due to side effects

Nurofen Competition


Below are the 3 main Nurofen competitors :


2. Ibuprofen


The brandguide table above concludes the Nurofen SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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