Nurofen SWOT Analysis, Competitors & USP

Nurofen SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nurofen, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nurofen to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nurofen is one of the leading brands in the FMCG sector.

The article below lists the Nurofen SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nurofen SWOT Analysis:

SWOT Analysis of Nurofen

For Nurofen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nurofen Strengths

The strengths of Nurofen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nurofen :

1. Market leader in analgesics

2. RB has won product innovation award for Nurofen
2. Strong R&D team with constant product innovations
3. Emotionally attached ad campaign with Nuro as brand ambassador.
4. Wide range of variants available

5. It does not require any special storage conditions.

Nurofen Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nurofen SWOT Analysis:

1. Allegations that Side effects if taken over a period of time has been reported
2. Limited presence in emerging and developing countries, which can be huge potential markets

Nurofen Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nurofen SWOT Analysis:

1. Global Analgesics Market increase
2. More global presence and distribution
3.tie-up with medical stores, hospitals etc

Nurofen Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nurofen are as mentioned:

1. Highly competitiveand heavily generalized market
2.Some people might avoid due to side effects

Nurofen Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Nurofen:

1.Cuprofen

2. Ibuprofen

3.Solpadeine

Hence this concludes the Nurofen SWOT analysis.

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About Nurofen

Nurofen Overview
Parent Company	Reckitt Benckiser
Category	Personal Care Brands- Health
Sector	FMCG
Tagline/ Slogan	Targeted relief from pain
USP	Nerofen targets pain right on its source.
Nurofen STP
Segmentation	Pain Relief
Target Market	All age group
Positioning	Nurofen is targeted to only act at the site of pain

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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