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Nurofen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Nurofen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nurofen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nurofen to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nurofen is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nurofen competitors and includes Nurofen target market, segmentation, positioning & Unique Selling Proposition (USP).

Nurofen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nurofen Brand Analysis
Parent Company

Reckitt Benckiser


Personal Care Brands- Health



Tagline/ Slogan

Targeted relief from pain


Nerofen targets pain right on its source.

Nurofen STP
Nurofen Segmentation

Pain Relief

Nurofen Target Market

All age group

Nurofen Positioning

Nurofen is targeted to only act at the site of pain

Nurofen SWOT Analysis
Nurofen Strengths

Below are the Strengths in the SWOT Analysis of Nurofen:

1. Market leader in analgesics

2. RB has won product innovation award for Nurofen
2. Strong R&D team with constant product innovations
3. Emotionally attached ad campaign with Nuro as brand ambassador.
4. Wide range of variants available

5. It does not require any special storage conditions.

Nurofen Weaknesses

Here are the weaknesses in the Nurofen SWOT Analysis:

1. Allegations that Side effects if taken over a period of time has been reported
2. Limited presence in emerging and developing countries, which can be huge potential markets

Nurofen Opportunities

Following are the Opportunities in Nurofen SWOT Analysis:

1. Global Analgesics Market increase
2. More global presence and distribution
3.tie-up with medical stores, hospitals etc

Nurofen Threats

The threats in the SWOT Analysis of Nurofen are as mentioned:

1. Highly competitiveand heavily generalized market
2.Some people might avoid due to side effects

Nurofen Competition

Below are the top 3 Nurofen competitors:


2. Ibuprofen


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nurofen. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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