SWOT analysis of Nurofen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nurofen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nurofen to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nurofen is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nurofen competitors and includes Nurofen target market, segmentation, positioning & Unique Selling Proposition (USP).
| Nurofen Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care Brands- Health |
| Sector | |
| Tagline/ Slogan |
Targeted relief from pain |
| USP |
Nerofen targets pain right on its source. |
| Nurofen STP | |
| Nurofen Segmentation |
Pain Relief |
| Nurofen Target Market |
All age group |
| Nurofen Positioning |
Nurofen is targeted to only act at the site of pain |
| Nurofen SWOT Analysis | |
| Nurofen Strengths |
Below are the Strengths in the SWOT Analysis of Nurofen: 1. Market leader in analgesics 2. RB has won product innovation award for Nurofen 5. It does not require any special storage conditions. |
| Nurofen Weaknesses |
Here are the weaknesses in the Nurofen SWOT Analysis: 1. Allegations that Side effects if taken over a period of time has been reported |
| Nurofen Opportunities |
Following are the Opportunities in Nurofen SWOT Analysis: 1. Global Analgesics Market increase |
| Nurofen Threats |
The threats in the SWOT Analysis of Nurofen are as mentioned: 1. Highly competitiveand heavily generalized market |
| Nurofen Competition | |
| Competitors |
Below are the top 3 Nurofen competitors: 1.Cuprofen 2. Ibuprofen 3.Solpadeine |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nurofen. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
