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Clean and Clear SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 22520

SWOT analysis of Clean and Clear analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Clean and Clear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clean and Clear to benchmark its business & performance as compared to the competitors and industry. Clean and Clear is one of the leading brands in the FMCG sector. The table below also lists the top Clean and Clear competitors and elaborates Clean and Clear market segmentation, target group, positioning & Unique Selling Proposition (USP).

Clean and Clear SWOT, Competitors, Marketing STP & Brand analysis Table
Clean and Clear Brand Analysis
Parent Company

Johnson & Johnson


Sensitive skin personal care items



Tagline/ Slogan

Clean Clear and Confident


Specially designed to clean skin to help prevent common skin problems

Clean and Clear STP

Face wash skin care segment

Target Group

College youth and working professionals


A Facial Wash that thoroughly cleanses to remove excess oil and dirt without over drying. Special ingredients help prevent pimples. Leaves skin feeling clean and beautifully clear

Clean and Clear SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Clean and Clear. Strengths are:

1. Company reputation is recognized through all over the world.

2.Customers satisfactions (toll free number, online services, and advisory services)

3. Customer’s retention ratio is high due to Supreme product qualities.

4. Stability in Pricing.

5. Larger Distribution network and Products promotion in a large scale

6. Geographical coverage across all over the world
7. Product portfolio includes bodywashes, cleansers, moisturizers etc


Here are the weaknesses in the Clean and Clear SWOT Analysis:

1. Limited penetration or product choice for the rural market
2. Tough competition means limited market share growth and high brand switching despite constant branding and advertising


Following are the Opportunities in Clean and Clear SWOT Analysis:

1. Clean n Clear has a strong market potential in the market & can look forward to gaining more shares in the skin care segment.

2. Products and packaging to suit different needs and demographics can help boost sales


The threats in the SWOT Analysis of Clean and Clear are as mentioned:

1. The switching potential can be high if the customers are not satisfied with our product

2.If our product gets successful, there is a major threat of new entrants to follow up on company’s trend.

3. Existing producers of face wash can decrease their prices as well as new entrants to attract customers.

4. Competitors: Local and international competitors have well established businesses
5. Large proportion of men who are currently unaware and place low priority on skin care

Clean and Clear Competition

Below are the top 4 Clean and Clear competitors:

1.Himalaya Herbal


The brandguide table above concludes the Clean and Clear SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Clean and Clear. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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