Clean and Clear SWOT Analysis, Competitors & USP
SWOT analysis of Clean and Clear analyses the brand by its strengths, weaknesses, opportunities & threats. In Clean and Clear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Clean and Clear to benchmark its business & performance as compared to the competitors. Clean and Clear is one of the leading brands in the FMCG sector.
The table below lists the Clean and Clear SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clean and Clear competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Clean and Clear Brand Analysis | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Sensitive skin personal care items |
| Sector | |
| Tagline/ Slogan |
Clean Clear and Confident |
| USP |
Specially designed to clean skin to help prevent common skin problems |
| Clean and Clear STP | |
| Segment |
Face wash skin care segment |
| Target Group |
College youth and working professionals |
| Positioning |
A Facial Wash that thoroughly cleanses to remove excess oil and dirt without over drying. Special ingredients help prevent pimples. Leaves skin feeling clean and beautifully clear |
| SWOT Analysis of Clean and Clear | |
| Clean and Clear Strengths |
Below are the Strengths in the SWOT Analysis of Clean and Clear: 1. Company reputation is recognized through all over the world. 2.Customers satisfactions (toll free number, online services, and advisory services) 3. Customer’s retention ratio is high due to Supreme product qualities. 4. Stability in Pricing. 5. Larger Distribution network and Products promotion in a large scale 6. Geographical coverage across all over the world |
| Clean and Clear Weaknesses |
Here are the weaknesses in the Clean and Clear SWOT Analysis: 1. Limited penetration or product choice for the rural market |
| Clean and Clear Opportunities |
Following are the Opportunities in Clean and Clear SWOT Analysis: 1. Clean n Clear has a strong market potential in the market & can look forward to gaining more shares in the skin care segment. 2. Products and packaging to suit different needs and demographics can help boost sales |
| Clean and Clear Threats |
The threats in the SWOT Analysis of Clean and Clear are as mentioned: 1. The switching potential can be high if the customers are not satisfied with our product 2.If our product gets successful, there is a major threat of new entrants to follow up on company’s trend. 3. Existing producers of face wash can decrease their prices as well as new entrants to attract customers. 4. Competitors: Local and international competitors have well established businesses |
| Clean and Clear Competition | |
| Clean and Clear Competitors |
Below are the top 4 competitors of Clean and Clear: 1.Himalaya Herbal 4.Nivea |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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