Clean and Clear SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Clean and Clear analyses the brand by its strengths, weaknesses, opportunities & threats. In Clean and Clear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Clean and Clear to benchmark its business & performance as compared to the competitors. Clean and Clear is one of the leading brands in the FMCG sector.

The table below lists the Clean and Clear SWOT (Strengths, Weaknesses, Opportunities, Threats), top Clean and Clear competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Clean and Clear SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Clean and Clear Brand Analysis
Parent Company

Johnson & Johnson

Category

Sensitive skin personal care items

Sector

FMCG

Tagline/ Slogan

Clean Clear and Confident

USP

Specially designed to clean skin to help prevent common skin problems

Clean and Clear STP
Segment

Face wash skin care segment

Target Group

College youth and working professionals

Positioning

A Facial Wash that thoroughly cleanses to remove excess oil and dirt without over drying. Special ingredients help prevent pimples. Leaves skin feeling clean and beautifully clear

SWOT Analysis of Clean and Clear
Clean and Clear Strengths

Below are the Strengths in the SWOT Analysis of Clean and Clear:

1. Company reputation is recognized through all over the world.

2.Customers satisfactions (toll free number, online services, and advisory services)

3. Customer’s retention ratio is high due to Supreme product qualities.

4. Stability in Pricing.

5. Larger Distribution network and Products promotion in a large scale

6. Geographical coverage across all over the world
7. Product portfolio includes bodywashes, cleansers, moisturizers etc

Clean and Clear Weaknesses

Here are the weaknesses in the Clean and Clear SWOT Analysis:

1. Limited penetration or product choice for the rural market
2. Tough competition means limited market share growth and high brand switching despite constant branding and advertising

Clean and Clear Opportunities

Following are the Opportunities in Clean and Clear SWOT Analysis:

1. Clean n Clear has a strong market potential in the market & can look forward to gaining more shares in the skin care segment.

2. Products and packaging to suit different needs and demographics can help boost sales

Clean and Clear Threats

The threats in the SWOT Analysis of Clean and Clear are as mentioned:

1. The switching potential can be high if the customers are not satisfied with our product

2.If our product gets successful, there is a major threat of new entrants to follow up on company’s trend.

3. Existing producers of face wash can decrease their prices as well as new entrants to attract customers.

4. Competitors: Local and international competitors have well established businesses
5. Large proportion of men who are currently unaware and place low priority on skin care

Clean and Clear Competition
Clean and Clear Competitors

Below are the top 4 competitors of Clean and Clear:

1.Himalaya Herbal
2.Garneir
3.Ponds

4.Nivea


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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