Clean and Clear SWOT Analysis
Clean and Clear is one of the leading brands in the FMCG sector. Clean and Clear SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Clean and Clear:
Quick Glance:
Clean and Clear Strengths
- Company reputation is recognized through all over the world.
- Customers satisfactions (toll free number, online services, and advisory services)
- Customer’s retention ratio is high due to Supreme product qualities.
- Stability in Pricing.
- Larger Distribution network and Products promotion in a large scale
- Geographical coverage across all over the world
- Product portfolio includes bodywashes, cleansers, moisturizers etc
Above are the strengths in the SWOT Analysis of Clean and Clear. The strengths of Clean and Clear looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Clean and Clear Weaknesses
- Limited penetration or product choice for the rural market
- Tough competition means limited market share growth and high brand switching despite constant branding and advertising
These were the weaknesses in the Clean and Clear SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Clean and Clear Opportunities
- Clean n Clear has a strong market potential in the market & can look forward to gaining more shares in the skin care segment.
- Products and packaging to suit different needs and demographics can help boost sales
Above we covered the opportunities in Clean and Clear SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Clean and Clear Threats
- The switching potential can be high if the customers are not satisfied with our product
- If our product gets successful, there is a major threat of new entrants to follow up on company’s trend.
- Existing producers of face wash can decrease their prices as well as new entrants to attract customers.
- Competitors: Local and international competitors have well established businesses
- Large proportion of men who are currently unaware and place low priority on skin care
The threats in the SWOT Analysis of Clean and Clear are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Clean and Clear SWOT analysis.
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About Clean and Clear
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Clean and Clear Overview | |
|---|---|
| Parent Company |
Johnson & Johnson |
| Category |
Sensitive skin personal care items |
| Sector | |
| Tagline/ Slogan |
Clean Clear and Confident |
| USP |
Specially designed to clean skin to help prevent common skin problems |
| Clean and Clear STP | |
| Segmentation |
Face wash skin care segment |
| Target Market |
College youth and working professionals |
| Positioning |
A Facial Wash that thoroughly cleanses to remove excess oil and dirt without over drying. Special ingredients help prevent pimples. Leaves skin feeling clean and beautifully clear |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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