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Stayfree SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Stayfree analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Stayfree SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stayfree to benchmark its business & performance as compared to the competitors and industry. As of 2020, Stayfree is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Stayfree competitors and includes Stayfree target market, segmentation, positioning & Unique Selling Proposition (USP).

Stayfree SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Stayfree Brand Analysis
Parent Company

Johnson & Johnson


Personal care brand



Tagline/ Slogan

Dry protection you can touch; Aab waqt hai badalne ka


Sanitary napkin that gives 24hrs protection

Stayfree STP
Stayfree Segmentation

Sanitary napkin segment

Stayfree Target Market

Girls aged between 13-40

Stayfree Positioning

Comfortable protection

Stayfree SWOT Analysis
Stayfree Strengths

Below are the Strengths in the SWOT Analysis of Stayfree:

1. Good brand presence and backing of J&J brand
2. J&J product means good distribution across the world
3. Trusted brand and high customer loyalty
4. Holds a substantial market share
5. Good brand visibility through ads on TV, print media and online media
6. Available at almost all chemist and drug stores globally

Stayfree Weaknesses

Here are the weaknesses in the Stayfree SWOT Analysis:

1. No presence in the rural market, which can also be a potential market
2. High brand switching due to many options available

Stayfree Opportunities

Following are the Opportunities in Stayfree SWOT Analysis:

1.Explore untapped rural market and emerging economies
2. Tie-ups with clinics, hospitals and women organizations (NGOs)
2. Can come up with innovative products

Stayfree Threats

The threats in the SWOT Analysis of Stayfree are as mentioned:

1. Entry of international brands and aggressive advertising from competitors
2. Other brands overhauling the international and the rural markets

Stayfree Competition

Below are the top 2 Stayfree competitors:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stayfree. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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