Stayfree SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7747

SWOT Analysis of Stayfree with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Johnson & Johnson


Personal care brand



Tagline/ Slogan

Dry protection you can touch; Aab waqt hai badalne ka


Sanitary napkin that gives 24hrs protection

Stayfree STP


Sanitary napkin segment

Target Group

Girls aged between 13-40


Comfortable protection

Stayfree SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stayfree :

1. Good brand presence and backing of J&J brand
2. J&J product means good distribution across the world
3. Trusted brand and high customer loyalty
4. Holds a substantial market share
5. Good brand visibility through ads on TV, print media and online media
6. Available at almost all chemist and drug stores globally


1. No presence in the rural market, which can also be a potential market
2. High brand switching due to many options available


1.Explore untapped rural market and emerging economies
2. Tie-ups with clinics, hospitals and women organizations (NGOs)
2. Can come up with innovative products


1. Entry of international brands and aggressive advertising from competitors
2. Other brands overhauling the international and the rural markets

Stayfree Competition


Below are the 2 main Stayfree competitors :


The brandguide table above concludes the Stayfree SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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