Stayfree is one of the leading brands in the FMCG sector. Stayfree SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Stayfree:
J&J product means good distribution across the world
Trusted brand and high customer loyalty
Holds a substantial market share
Good brand visibility through ads on TV, print media and online media
Available at almost all chemist and drug stores globally
Above are the strengths in the SWOT Analysis of Stayfree. The strengths of Stayfree looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
No presence in the rural market, which can also be a potential market
High brand switching due to many options available
These were the weaknesses in the Stayfree SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Explore untapped rural market and emerging economies
Tie-ups with clinics, hospitals and women organizations (NGOs)
Can come up with innovative products
Above we covered the opportunities in Stayfree SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Entry of international brands and aggressive advertising from competitors
Other brands overhauling the international and the rural markets
The threats in the SWOT Analysis of Stayfree are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Dry protection you can touch; Aab waqt hai badalne ka
Sanitary napkin that gives 24hrs protection
Sanitary napkin segment
Girls aged between 13-40
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