Stayfree SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Stayfree SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Stayfree, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stayfree to benchmark its business & performance as compared to the competitors, and make strategic improvements. Stayfree is one of the leading brands in the FMCG sector.

The article below lists the Stayfree SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Stayfree SWOT Analysis:

SWOT Analysis of Stayfree

For Stayfree, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Stayfree Strengths

The strengths of Stayfree looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Stayfree :

1. Good brand presence and backing of J&J brand
2. J&J product means good distribution across the world
3. Trusted brand and high customer loyalty
4. Holds a substantial market share
5. Good brand visibility through ads on TV, print media and online media
6. Available at almost all chemist and drug stores globally

Stayfree Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Stayfree SWOT Analysis:

1. No presence in the rural market, which can also be a potential market
2. High brand switching due to many options available

Stayfree Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Stayfree SWOT Analysis:

1.Explore untapped rural market and emerging economies
2. Tie-ups with clinics, hospitals and women organizations (NGOs)
2. Can come up with innovative products

Stayfree Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Stayfree are as mentioned:

1. Entry of international brands and aggressive advertising from competitors
2. Other brands overhauling the international and the rural markets

Stayfree Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Stayfree:


Hence this concludes the Stayfree SWOT analysis.

Continue reading more about the brand/company.

About Stayfree

Stayfree Overview
Parent Company

Johnson & Johnson


Personal care brand



Tagline/ Slogan

Dry protection you can touch; Aab waqt hai badalne ka


Sanitary napkin that gives 24hrs protection

Stayfree STP

Sanitary napkin segment

Target Market

Girls aged between 13-40


Comfortable protection

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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