Stayfree SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 9782

SWOT analysis of Stayfree analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Stayfree SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Stayfree to benchmark its business & performance as compared to the competitors and industry. Stayfree is one of the leading brands in the FMCG sector. The table below also lists the top Stayfree competitors and elaborates Stayfree market segmentation, target group, positioning & Unique Selling Proposition (USP).

Stayfree SWOT, Competitors, Marketing STP & Brand analysis Table
Stayfree Brand Analysis
Parent Company

Johnson & Johnson


Personal care brand



Tagline/ Slogan

Dry protection you can touch; Aab waqt hai badalne ka


Sanitary napkin that gives 24hrs protection

Stayfree STP

Sanitary napkin segment

Target Group

Girls aged between 13-40


Comfortable protection

Stayfree SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Stayfree. Strengths are:

1. Good brand presence and backing of J&J brand
2. J&J product means good distribution across the world
3. Trusted brand and high customer loyalty
4. Holds a substantial market share
5. Good brand visibility through ads on TV, print media and online media
6. Available at almost all chemist and drug stores globally


Here are the weaknesses in the Stayfree SWOT Analysis:

1. No presence in the rural market, which can also be a potential market
2. High brand switching due to many options available


Following are the Opportunities in Stayfree SWOT Analysis:

1.Explore untapped rural market and emerging economies
2. Tie-ups with clinics, hospitals and women organizations (NGOs)
2. Can come up with innovative products


The threats in the SWOT Analysis of Stayfree are as mentioned:

1. Entry of international brands and aggressive advertising from competitors
2. Other brands overhauling the international and the rural markets

Stayfree Competition

Below are the top 2 Stayfree competitors:


The brandguide table above concludes the Stayfree SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Stayfree. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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