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Savlon SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 17, 2023Read time:

Here is a detailed SWOT analysis of Savlon covering strengths, weaknesses, opportunities and threats.

Savlon Strengths

  1. Brand of antiseptic liquid marketed by Johnson & Johnson
  2. Clinically proven to be effective germ killer
  3. Better scent and non-stinging properties
  4. Plastic bottle is safer to handle
  5. Has products like antiseptic liquid, wound wash, spray, bandages etc
  6. Excellent advertising and brand visibility

Above are the strengths in the SWOT Analysis of Savlon. The strengths of Savlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Savlon Weaknesses

  1. Lesser brand recall as compared to Dettol, which is a leader in the segment
  2. Limited penetration in the rural segment, which ishuge potential

These were the weaknesses in the Savlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Savlon Opportunities

  1. Huge consumer market to tap
  2. Popular in institutional market, can strengthen its position further
  3. Tie-ups with hospitals, clinics, sports clubs etc

Above we covered the opportunities in Savlon SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Savlon Threats

  1. Dettol which is a big player in antiseptic market
  2. Competitive pricing
  3. Entry of newer and cheaper substitutes

The threats in the SWOT Analysis of Savlon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Savlon SWOT analysis.

About Savlon

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Savlon Overview
Parent Company

Johnson & Johnson


Personal Care- Antiseptic



Tagline/ Slogan

Heals without hurting; Make your house a safe house


Non burning antiseptic liquid

Savlon STP

Antiseptic liquid-hygiene category

Target Market

All age groups


An antiseptic that does not hurt while healing

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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