Disprin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Disprin analyses the brand by its strengths, weaknesses, opportunities & threats. In Disprin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Disprin to benchmark its business & performance as compared to the competitors. Disprin is one of the leading brands in the FMCG sector.

The table below lists the Disprin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Disprin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Disprin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Disprin Brand Analysis
Parent Company

Reckitt Benckiser

Category

Personal Care Brands- Health

Sector

FMCG

Tagline/ Slogan

Fast and effective pain relief

USP

Easily available tablets that gives you instant relief for all kinds of pains.

Disprin STP
Segment

Paracetamol pain relief segment

Target Group

All age group above 5yrs

Positioning

Global expert in pain relief

SWOT Analysis of Disprin
Disprin Strengths

Below are the Strengths in the SWOT Analysis of Disprin:

1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes.
2. Excellent brand promotion by advertising media.

3. Brand presence by advertisements and prints.
4. Excellent distribution network in over 20 countries
5.Generic for certain pains

Disprin Weaknesses

Here are the weaknesses in the Disprin SWOT Analysis:

1.Chemist stores selling without prescription can be a problem
2.Some people specially pregnant woman is not advised to have it

Disprin Opportunities

Following are the Opportunities in Disprin SWOT Analysis:

1. R&D for products for kids and pregnant ladies
2. Bringing varieties for different kinds of pains
3. More rural penetration to increase brand awareness and social cause initiatives
4. Tie-ups with hospitals, clinics, corporates to boost sales

Disprin Threats

The threats in the SWOT Analysis of Disprin are as mentioned:

1. Substitues such as pain balms etc
2.Imitation and spurious brands

Disprin Competition
Disprin Competitors

Below are the top 3 competitors of Disprin:

1.Anadin
2.Saridon
3.Paracetamol tablets


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Disprin. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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