Disprin is one of the leading brands in the FMCG sector. Disprin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Disprin:
RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes.
Excellent brand promotion by advertising media.
Brand presence by advertisements and prints.
Excellent distribution network in over 20 countries
Generic for certain pains
Above are the strengths in the SWOT Analysis of Disprin. The strengths of Disprin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chemist stores selling without prescription can be a problem
Some people specially pregnant woman is not advised to have it
These were the weaknesses in the Disprin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
R&D for products for kids and pregnant ladies
Bringing varieties for different kinds of pains
More rural penetration to increase brand awareness and social cause initiatives
Tie-ups with hospitals, clinics, corporates to boost sales
Above we covered the opportunities in Disprin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Substitues such as pain balms etc
Imitation and spurious brands
The threats in the SWOT Analysis of Disprin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Disprin SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Easily available tablets that gives you instant relief for all kinds of pains.
Paracetamol pain relief segment
All age group above 5yrs
Global expert in pain relief
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