Disprin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Disprin analyses the brand by its strengths, weaknesses, opportunities & threats. In Disprin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Disprin to benchmark its business & performance as compared to the competitors. Disprin is one of the leading brands in the FMCG sector.

The article below lists the Disprin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Disprin SWOT Analysis:

SWOT Analysis of Disprin

For Disprin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Disprin Strengths

The strengths of Disprin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Disprin :

1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes.
2. Excellent brand promotion by advertising media.

3. Brand presence by advertisements and prints.
4. Excellent distribution network in over 20 countries
5.Generic for certain pains

Disprin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Disprin SWOT Analysis:

1.Chemist stores selling without prescription can be a problem
2.Some people specially pregnant woman is not advised to have it


Disprin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Disprin SWOT Analysis:

1. R&D for products for kids and pregnant ladies
2. Bringing varieties for different kinds of pains
3. More rural penetration to increase brand awareness and social cause initiatives
4. Tie-ups with hospitals, clinics, corporates to boost sales

Disprin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Disprin are as mentioned:

1. Substitues such as pain balms etc
2.Imitation and spurious brands


Disprin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Disprin:

1.Anadin
2.Saridon
3.Paracetamol tablets

Hence this concludes the Disprin SWOT analysis.

Continue reading more about the brand/company.

About Disprin

Disprin Overview
Parent Company

Reckitt Benckiser

Category

Personal Care Brands- Health

Sector

FMCG

Tagline/ Slogan

Fast and effective pain relief

USP

Easily available tablets that gives you instant relief for all kinds of pains.

Disprin STP
Segmentation

Paracetamol pain relief segment

Target Market

All age group above 5yrs

Positioning

Global expert in pain relief


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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