Disprin SWOT Analysis
Disprin is one of the leading brands in the FMCG sector. Disprin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Disprin:
Quick Glance:
Disprin Strengths
- RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes.
- Excellent brand promotion by advertising media.
- Brand presence by advertisements and prints.
- Excellent distribution network in over 20 countries
- Generic for certain pains
Above are the strengths in the SWOT Analysis of Disprin. The strengths of Disprin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Disprin Weaknesses
- Chemist stores selling without prescription can be a problem
- Some people specially pregnant woman is not advised to have it
These were the weaknesses in the Disprin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Disprin Opportunities
- R&D for products for kids and pregnant ladies
- Bringing varieties for different kinds of pains
- More rural penetration to increase brand awareness and social cause initiatives
- Tie-ups with hospitals, clinics, corporates to boost sales
Above we covered the opportunities in Disprin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Disprin Threats
- Substitues such as pain balms etc
- Imitation and spurious brands
The threats in the SWOT Analysis of Disprin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Disprin SWOT analysis.
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About Disprin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Disprin Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Personal Care Brands- Health |
| Sector | |
| Tagline/ Slogan |
Fast and effective pain relief |
| USP |
Easily available tablets that gives you instant relief for all kinds of pains. |
| Disprin STP | |
| Segmentation |
Paracetamol pain relief segment |
| Target Market |
All age group above 5yrs |
| Positioning |
Global expert in pain relief |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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