Disprin SWOT Analysis, Competitors & USP

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SWOT Analysis of Disprin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Reckitt Benckiser


Personal Care Brands- Health



Tagline/ Slogan

Fast and effective pain relief


Easily available tablets that gives you instant relief for all kinds of pains.

Disprin STP


Paracetamol pain relief segment

Target Group

All age group above 5yrs


Global expert in pain relief

Disprin SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Disprin :

1. RB has been ranked as one of the Most Innovative Companies in the World by leading business magazine Forbes.
2. Excellent brand promotion by advertising media.

3. Brand presence by advertisements and prints.
4. Excellent distribution network in over 20 countries
5.Generic for certain pains


1.Chemist stores selling without prescription can be a problem
2.Some people specially pregnant woman is not advised to have it


1. R&D for products for kids and pregnant ladies
2. Bringing varieties for different kinds of pains
3. More rural penetration to increase brand awareness and social cause initiatives
4. Tie-ups with hospitals, clinics, corporates to boost sales


1. Substitues such as pain balms etc
2.Imitation and spurious brands

Disprin Competition


Below are the 3 main Disprin competitors :

3.Paracetamol tablets

The brandguide table above concludes the Disprin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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