Listerine is one of the leading brands in the FMCG sector. Listerine SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Listerine:
Only company that holds all the medical approvals and certifications from higher medical boards which ensure the customers that Listerine is the choice of the doctors and dentists
Positive consumer Image
First producer of Oral dental hygiene products
Excellent advertising and branding through TVCs and print ads
Above are the strengths in the SWOT Analysis of Listerine. The strengths of Listerine looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
It is a weak substitute to toothpaste, which has a huge market
Primarily an urban product hence limited target audience
These were the weaknesses in the Listerine SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Listerine fights bad breath ; What brushing starts, Listerine finishes; Kills germs that cause bad breath
Listerine has been the first producer of Oral health care products in the market which gives a competitive advantage to it.
Personal Care – Oral Hygiene – Mouth Wash
For special oral hygiene needs of well-to-do families in Urban and Semi Urban areas
Listerine kills bacteria that causes bad breath & helps prevent plaque build-up & gum disease while fighting off gingivitis
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