Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Purell analyses the brand by its strengths, weaknesses, opportunities & threats. In Purell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Purell to benchmark its business & performance as compared to the competitors. Purell is one of the leading brands in the FMCG sector.
The article below lists the Purell SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Purell SWOT Analysis:
For Purell, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Purell looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Purell :
1. Johnson & Johnson (J&J), the world’s leading consumer health company 2. Innovative product that does not require water and portable to carry 3. Proper distribution channel and brand presence 4. Innovative product that has huge scope 5. Advertising and visibility is good due to being a J&J product
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Purell SWOT Analysis:
1. Product not popular in the rural market 2. Limited brand recall as compared to a few other brands
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Purell SWOT Analysis:
1. To introduce sanitizer for economy class. 2. Making available as sanitizer vending machines at airports and food joints. 3. More global penetration through targeted advertising
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Purell are as mentioned:
1. Me too products which are cheap 2. Substitues such as hand wash, soaps, etc 3. Competitors entering into the market
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Purell:
1. Dettol Hand Sanitizer 2.Safetec hand sanitizer 3.CVS pharmacy
First hand sanitizer and is the brand most preferred by doctors, professionals and consumers
Personal care- Sanitizer
Urban Upper Middle class
Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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