Purell SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Purell SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Purell, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Purell to benchmark its business & performance as compared to the competitors, and make strategic improvements. Purell is one of the leading brands in the FMCG sector.

The article below lists the Purell SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Purell SWOT Analysis:

SWOT Analysis of Purell

For Purell, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Purell Strengths

The strengths of Purell looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Purell :

1. Johnson & Johnson (J&J), the world’s leading consumer health company
2. Innovative product that does not require water and portable to carry
3. Proper distribution channel and brand presence
4. Innovative product that has huge scope
5. Advertising and visibility is good due to being a J&J product

Purell Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Purell SWOT Analysis:

1. Product not popular in the rural market
2. Limited brand recall as compared to a few other brands

Purell Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Purell SWOT Analysis:

1. To introduce sanitizer for economy class.
2. Making available as sanitizer vending machines at airports and food joints.
3. More global penetration through targeted advertising

Purell Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Purell are as mentioned:

1. Me too products which are cheap
2. Substitues such as hand wash, soaps, etc
3. Competitors entering into the market

Purell Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Purell:

1. Dettol Hand Sanitizer
2.Safetec hand sanitizer
3.CVS pharmacy


5.Germ X

Hence this concludes the Purell SWOT analysis.

Continue reading more about the brand/company.

About Purell

Purell Overview
Parent Company

Johnson and Johnson


Personal Care brands – Medicinal Product



Tagline/ Slogan

Imagine a touchable world


First hand sanitizer and is the brand most preferred by doctors, professionals and consumers

Purell STP

Personal care- Sanitizer

Target Market

Urban Upper Middle class


Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Purell. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin