Purell SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Purell covering strengths, weaknesses, opportunities and threats.

Purell Strengths

  1. Johnson & Johnson (J&J), the world’s leading consumer health company
  2. Innovative product that does not require water and portable to carry
  3. Proper distribution channel and brand presence
  4. Innovative product that has huge scope
  5. Advertising and visibility is good due to being a J&J product

Above are the strengths in the SWOT Analysis of Purell. The strengths of Purell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Purell Weaknesses

  1. Product not popular in the rural market
  2. Limited brand recall as compared to a few other brands

These were the weaknesses in the Purell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Purell Opportunities

  1. To introduce sanitizer for economy class.
  2. Making available as sanitizer vending machines at airports and food joints.
  3. More global penetration through targeted advertising

Above we covered the opportunities in Purell SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Purell Threats

  1. Me too products which are cheap
  2. Substitues such as hand wash, soaps, etc
  3. Competitors entering into the market

The threats in the SWOT Analysis of Purell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Purell SWOT analysis.

Continue reading more about the brand/company.

About Purell

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Purell Overview
Parent Company

Johnson and Johnson

Category

Personal Care brands – Medicinal Product

Sector

FMCG

Tagline/ Slogan

Imagine a touchable world

USP

First hand sanitizer and is the brand most preferred by doctors, professionals and consumers

Purell STP
Segmentation

Personal care- Sanitizer

Target Market

Urban Upper Middle class

Positioning

Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Purell. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin