Purell SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6896

SWOT analysis of Purell analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Purell SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Purell to benchmark its business & performance as compared to the competitors and industry. Purell is one of the leading brands in the FMCG sector. The table below also lists the top Purell competitors and elaborates Purell market segmentation, target group, positioning & Unique Selling Proposition (USP).

Purell SWOT, Competitors, Marketing STP & Brand analysis Table
Purell Brand Analysis
Parent Company

Johnson and Johnson


Personal Care brands – Medicinal Product



Tagline/ Slogan

Imagine a touchable world


First hand sanitizer and is the brand most preferred by doctors, professionals and consumers

Purell STP

Personal care- Sanitizer

Target Group

Urban Upper Middle class


Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand

Purell SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Purell. Strengths are:

1. Johnson & Johnson (J&J), the world’s leading consumer health company
2. Innovative product that does not require water and portable to carry
3. Proper distribution channel and brand presence
4. Innovative product that has huge scope
5. Advertising and visibility is good due to being a J&J product


Here are the weaknesses in the Purell SWOT Analysis:

1. Product not popular in the rural market
2. Limited brand recall as compared to a few other brands


Following are the Opportunities in Purell SWOT Analysis:

1. To introduce sanitizer for economy class.
2. Making available as sanitizer vending machines at airports and food joints.
3. More global penetration through targeted advertising


The threats in the SWOT Analysis of Purell are as mentioned:

1. Me too products which are cheap
2. Substitues such as hand wash, soaps, etc
3. Competitors entering into the market

Purell Competition

Below are the top 5 Purell competitors:

1. Dettol Hand Sanitizer
2.Safetec hand sanitizer
3.CVS pharmacy


5.Germ X

The brandguide table above concludes the Purell SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Purell. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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