Purell SWOT Analysis, USP & Competitors

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SWOT Analysis of Purell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Johnson and Johnson


Personal Care brands – Medicinal Product



Tagline/ Slogan

Imagine a touchable world


First hand sanitizer and is the brand most preferred by doctors, professionals and consumers



Personal care- Sanitizer

Target Group

Urban Upper Middle class


Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand

SWOT Analysis


1. Johnson & Johnson (J&J), the world’s leading consumer health company
2. Innovative product that does not require water and portable to carry
3. Proper distribution channel and brand presence
4. Innovative product that has huge scope
5. Advertising and visibility is good due to being a J&J product


1. Product not popular in the rural market
2. Limited brand recall as compared to a few other brands


1. To introduce sanitizer for economy class.
2. Making available as sanitizer vending machines at airports and food joints.
3. More global penetration through targeted advertising


1. Me too products which are cheap
2. Substitues such as hand wash, soaps, etc
3. Competitors entering into the market



1. Dettol Hand Sanitizer
2.Safetec hand sanitizer
3.CVS pharmacy


5.Germ X

The table above concludes the Purell SWOT analysis along with its marketing and brand parameters.


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