Purell is one of the leading brands in the FMCG sector. Purell SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Purell:
Johnson & Johnson (J&J), the world’s leading consumer health company
Innovative product that does not require water and portable to carry
Proper distribution channel and brand presence
Innovative product that has huge scope
Advertising and visibility is good due to being a J&J product
Above are the strengths in the SWOT Analysis of Purell. The strengths of Purell looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Product not popular in the rural market
Limited brand recall as compared to a few other brands
These were the weaknesses in the Purell SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
To introduce sanitizer for economy class.
Making available as sanitizer vending machines at airports and food joints.
More global penetration through targeted advertising
Above we covered the opportunities in Purell SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Me too products which are cheap
Substitues such as hand wash, soaps, etc
Competitors entering into the market
The threats in the SWOT Analysis of Purell are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Purell SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
First hand sanitizer and is the brand most preferred by doctors, professionals and consumers
Personal care- Sanitizer
Urban Upper Middle class
Just 1 squirt of PURELL Advanced Hand Sanitizer kills as many germs as two squirts of any other national brand
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