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Clinique SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 13, 2023Read time:

Here is a detailed SWOT analysis of Clinique covering strengths, weaknesses, opportunities and threats.

Clinique Strengths

  1. -Years of experience leads to strong understanding of market
  2. Aggressive marketing campaign creates awareness & builds the brand
  3. Manufacturing numerous products
  4. The products are customized and free from chemicals
  5. High quality products available at a variety of locations

Above are the strengths in the SWOT Analysis of Clinique. The strengths of Clinique looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Clinique Weaknesses

  1. Relatively low prices make the product look of lesser quality than that of competitors
  2. Limited brand recall as compared to global cosmetic brands

These were the weaknesses in the Clinique SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Clinique Opportunities

  1. Strong online presence can help increase Top Line
  2. Products can be positioned as prestige products and the ones that are extensively tested

Above we covered the opportunities in Clinique SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Clinique Threats

  1. The testing process is more expensive as the company does not use animals for tests
  2. Intense competition from the other brands
  3. Fluctuating global economy and US dollar price affect import-export margins

The threats in the SWOT Analysis of Clinique are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Clinique SWOT analysis.

About Clinique

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Clinique Overview
Parent Company

Estée Lauder Corporation


Cosmetics & beauty



Tagline/ Slogan

Great skin can be created


Customized products for varying demands

Clinique STP

Skincare ( beauty and cosmetics )

Target Market

High net worth people, Brides/Grooms etc


Custom-fit , allergy tested, 100%  fragrance free skin care

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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