Veet is one of the leading brands in the FMCG sector. Veet SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Veet:
Dynamic brand which relates to the changing needs of the global consumer
Strong distribution network and good brand visibility
Has a wide product range
Good branding and advertising as it is associated with celebrities as well
Above are the strengths in the SWOT Analysis of Veet. The strengths of Veet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Presence of similar beauty products means limited market share and high brand switching
Skin Sensitivity can be an issue for some customers
These were the weaknesses in the Veet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Untapped rural market and global expansion
Tie ups with beauty parlors, fashion and modeling houses
With hospitals and clinics to treat scars after waxing off around affected parts
Above we covered the opportunities in Veet SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Strong and established competitors
Low brand loyalty of customers
Threat from substitutes
The threats in the SWOT Analysis of Veet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Veet SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Innovative hair removal cream which also comes in roll-on, Dry waxing form.
Hair Removal cream segment
Urban women of middle class and above
Beauty brand among women.
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