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  3. Acuvue lenses SWOT Analysis

Acuvue lenses SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 06, 2023Read time:

Here is a detailed SWOT analysis of Acuvue lenses covering strengths, weaknesses, opportunities and threats.

Acuvue lenses Strengths

  1. e-trial initiative to prompt the potential consumers to try out lenses.
  2. Wide variety of colors and types available
  3. Johnson & Johnson Limited was ranked among the Top 50 best employers and among MNC’s in the healthcare sector in the Survey conducted by the Great Places to Work Institute
  4. Excellent distribution network
  5. Good advertising and branding ensure high brand loyalty

Above are the strengths in the SWOT Analysis of Acuvue lenses. The strengths of Acuvue lenses looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Acuvue lenses Weaknesses

  1. Contact lenses are perceived to be priced higher and considered to be out of reach for the middle class
  2. Still unable to overcome the perception of people who feel spectacles are safer

These were the weaknesses in the Acuvue lenses SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Acuvue lenses Opportunities

  1. To make it a need of tier-2,tier-3 cities too
  2. Focus on advantages and safety of lenses

Above we covered the opportunities in Acuvue lenses SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Acuvue lenses Threats

  1. Fear of inserting foreign object in the eyes which is termed as Pokeaphobia that restricts user to try lenses.
  2. Established players and other brands

The threats in the SWOT Analysis of Acuvue lenses are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Acuvue lenses SWOT analysis.

About Acuvue lenses

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Acuvue lenses Overview
Parent Company

Johnson & Johnson


Personal Care brands - Eye care



Tagline/ Slogan

Fresh is better; See what could be


First Disposable contact lens

Acuvue lenses STP

Disposable contact lens, Beauty segment

Target Market

Working Youngsters


A healthy and convenient brand stressing the comfort factor that free you from the hassles of maintain the lenses.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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