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Veet SWOT Analysis

Published in FMCG category by MBA Skool Team Last Updated: February 24, 2024Reading time:

Here is a detailed SWOT analysis of Veet covering strengths, weaknesses, opportunities and threats.

Veet Strengths

  1. Established brand name in waxing and hair removal
  2. Dynamic brand which relates to the changing needs of the global consumer
  3. Strong distribution network and good brand visibility
  4. Has a wide product range
  5. Good branding and advertising as it is associated with celebrities as well

Above are the strengths in the SWOT Analysis of Veet. The strengths of Veet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Veet Weaknesses

  1. Presence of similar beauty products means limited market share and high brand switching
  2. Skin Sensitivity can be an issue for some customers

These were the weaknesses in the Veet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Veet Opportunities

  1. Untapped rural market and global expansion
  2. Tie ups with beauty parlors, fashion and modeling houses
  3. With hospitals and clinics to treat scars after waxing off around affected parts

Above we covered the opportunities in Veet SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Veet Threats

  1. Strong and established competitors
  2. Low brand loyalty of customers
  3. Threat from substitutes

The threats in the SWOT Analysis of Veet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Veet SWOT analysis.

About Veet

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Veet Overview
Parent Company

Reckitt Benckiser


Personal Care brands - Skin care



Tagline/ Slogan

What beauty feels like?


Innovative hair removal cream which also comes in roll-on, Dry waxing form.

Veet STP

Hair Removal cream segment

Target Market

Urban women of middle class and above


Beauty brand among women.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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