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Schwarzkopf SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Schwarzkopf covering strengths, weaknesses, opportunities and threats.

Schwarzkopf Strengths

  1. Unique positioning and strong brand image
  2. Diverse range of products for hair care including shampoo, color, treatment etc
  3. Superior quality and good packaging of products
  4. Strong backing of parent company
  5. Association of the brand with Hollywood celebrities adds more value to the brand

Above are the strengths in the SWOT Analysis of Schwarzkopf. The strengths of Schwarzkopf looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Schwarzkopf Weaknesses

  1. Perceived to be expensive hence limited target audience
  2. Limited awareness in emerging economies about the brand

These were the weaknesses in the Schwarzkopf SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Schwarzkopf Opportunities

  1. To tap the lower end of the market by introducing products catering to that segment (flanking)
  2. Introduce non-traditional promotional activities to create a word of mouth and increase visibility in stores

Above we covered the opportunities in Schwarzkopf SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Schwarzkopf Threats

  1. From Indian competitors which have higher visibility
  2. Competes in a category where switching cost is low

The threats in the SWOT Analysis of Schwarzkopf are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Schwarzkopf SWOT analysis.

About Schwarzkopf

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Schwarzkopf Overview
Parent Company



Hair Care



Tagline/ Slogan

Professional hair care for you


A hair care brand that caters to all kinds of solutions to your hair problems

Schwarzkopf STP

Hair care products

Target Market

The urbane socialite or upper middle class female who wants proper care for her hair


A hair care company which ensures not only proper quality for your hair but trend and style as well

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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