Mortein SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Mortein analyses the brand by its strengths, weaknesses, opportunities & threats. In Mortein SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mortein to benchmark its business & performance as compared to the competitors. Mortein is one of the leading brands in the FMCG sector.

The table below lists the Mortein SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mortein competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Mortein SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Mortein Brand Analysis
Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Care for your family


Natural way of control from pest.

Mortein STP

Pest control segment

Target Group

Urban households- Middle class and above


Range of pest control products with natural ingredients which are safe and effective

SWOT Analysis of Mortein
Mortein Strengths

Below are the Strengths in the SWOT Analysis of Mortein:

1. Product available in natural form and power form for high pest probe areas.
2. Strong brand presence by advertising and distribution media.

3. Provides complete pest control solutions for households

4. New Mortein NaturGard with natural ingredients is safe to use for kids and family

Mortein Weaknesses

Here are the weaknesses in the Mortein SWOT Analysis:

1. Brand present in rural market but is expensive for them
2. Few people are allergic to such kind of pest repellents fumes

Mortein Opportunities

Following are the Opportunities in Mortein SWOT Analysis:

1. To bring out products for economy class
2.Bring out pest repellent creams/gels
3. With urbanization, more hygiene problems in civic areas means more opportunity

Mortein Threats

The threats in the SWOT Analysis of Mortein are as mentioned:

1. Mosquito nets
2. Sprays and coils products

Mortein Competition
Mortein Competitors

Below are the top 3 competitors of Mortein:

2.Good Night
3.All out

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mortein. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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