Mortein SWOT Analysis, Competitors & USP

Mortein SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mortein, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mortein to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mortein is one of the leading brands in the FMCG sector.

The article below lists the Mortein SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mortein SWOT Analysis:

SWOT Analysis of Mortein

For Mortein, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mortein Strengths

The strengths of Mortein looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mortein :

1. Product available in natural form and power form for high pest probe areas.
2. Strong brand presence by advertising and distribution media.

3. Provides complete pest control solutions for households

4. New Mortein NaturGard with natural ingredients is safe to use for kids and family

Mortein Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mortein SWOT Analysis:

1. Brand present in rural market but is expensive for them
2. Few people are allergic to such kind of pest repellents fumes

Mortein Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mortein SWOT Analysis:

1. To bring out products for economy class
2.Bring out pest repellent creams/gels
3. With urbanization, more hygiene problems in civic areas means more opportunity

Mortein Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mortein are as mentioned:

1. Mosquito nets
2. Sprays and coils products

Mortein Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mortein:

1.Baygon
2.Good Night
3.All out

Hence this concludes the Mortein SWOT analysis.

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About Mortein

Mortein Overview
Parent Company	Reckitt Benckiser
Category	Home Care brands
Sector	FMCG
Tagline/ Slogan	Care for your family
USP	Natural way of control from pest.
Mortein STP
Segmentation	Pest control segment
Target Market	Urban households- Middle class and above
Positioning	Range of pest control products with natural ingredients which are safe and effective

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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