Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Mortein analyses the brand by its strengths, weaknesses, opportunities & threats. In Mortein SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mortein to benchmark its business & performance as compared to the competitors. Mortein is one of the leading brands in the FMCG sector.
The table below lists the Mortein SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mortein competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Range of pest control products with natural ingredients which are safe and effective
SWOT Analysis of Mortein
Below are the Strengths in the SWOT Analysis of Mortein:
1. Product available in natural form and power form for high pest probe areas. 2. Strong brand presence by advertising and distribution media.
3. Provides complete pest control solutions for households
4. New Mortein NaturGard with natural ingredients is safe to use for kids and family
Here are the weaknesses in the Mortein SWOT Analysis:
1. Brand present in rural market but is expensive for them 2. Few people are allergic to such kind of pest repellents fumes
Following are the Opportunities in Mortein SWOT Analysis:
1. To bring out products for economy class 2.Bring out pest repellent creams/gels 3. With urbanization, more hygiene problems in civic areas means more opportunity
The threats in the SWOT Analysis of Mortein are as mentioned:
1. Mosquito nets 2. Sprays and coils products
Below are the top 3 competitors of Mortein:
1.Baygon 2.Good Night 3.All out
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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