Mortein SWOT Analysis
Mortein is one of the leading brands in the FMCG sector. Mortein SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Mortein:
Quick Glance:
Mortein Strengths
- Product available in natural form and power form for high pest probe areas.
- Strong brand presence by advertising and distribution media.
- Provides complete pest control solutions for households
- New Mortein NaturGard with natural ingredients is safe to use for kids and family
Above are the strengths in the SWOT Analysis of Mortein. The strengths of Mortein looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mortein Weaknesses
- Brand present in rural market but is expensive for them
- Few people are allergic to such kind of pest repellents fumes
These were the weaknesses in the Mortein SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mortein Opportunities
- To bring out products for economy class
- Bring out pest repellent creams/gels
- With urbanization, more hygiene problems in civic areas means more opportunity
Above we covered the opportunities in Mortein SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mortein Threats
- Mosquito nets
- Sprays and coils products
The threats in the SWOT Analysis of Mortein are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mortein SWOT analysis.
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About Mortein
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mortein Overview | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan |
Care for your family |
| USP |
Natural way of control from pest. |
| Mortein STP | |
| Segmentation |
Pest control segment |
| Target Market |
Urban households- Middle class and above |
| Positioning |
Range of pest control products with natural ingredients which are safe and effective |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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