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Keurig Green Mountain SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: January 04, 2024Read time:

Here is a detailed SWOT analysis of Keurig Green Mountain covering strengths, weaknesses, opportunities and threats.

Keurig Green Mountain Strengths

  1. Strong partnership support
  2. Strong brand equity as it was known as Green Mountain Coffee earlier
  3. More than 400 coffee and beverage options at offer
  4. Company image is built on sustainability initiatives which is included in their operations and supply chain related activities
  5. Over 6000 people are in the workforce
  6. Strong acquisitions have enabled the brand to grow
  7. Significant CSR activities have added to the brand value and loyalty

Above are the strengths in the SWOT Analysis of Keurig Green Mountain. The strengths of Keurig Green Mountain looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Keurig Green Mountain Weaknesses

  1. Dependence on a single China-based manufacturer for single cup brewers
  2. Dependence on a few big retailers for a considerable chunk of revenue can be a concern

These were the weaknesses in the Keurig Green Mountain SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Keurig Green Mountain Opportunities

  1. Expand in overseas market
  2. Extension into functional drinks market
  3. Expansion into other related verticals like ice creams and energy drinks

Above we covered the opportunities in Keurig Green Mountain SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Keurig Green Mountain Threats

  1. On-the-go coffee shops
  2. Price of unroasted coffee beans can fluctuate widely in agri-trading markets
  3. Intense competition means low brand loyalty

The threats in the SWOT Analysis of Keurig Green Mountain are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Keurig Green Mountain SWOT analysis.

About Keurig Green Mountain

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Keurig Green Mountain Overview
Parent Company

Keurig Green Mountain, Inc. (GMCR)


Coffee FMCG



Tagline/ Slogan

Brew a better day


400 different varieties of coffee and other beverage selections

Keurig Green Mountain STP

Commercial and Home

Target Market

Business owners, young busy professionals


A reason to get together and make every glass a special occasion

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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