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Johnson's Baby Oil SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: April 10, 2023Read time:

Here is a detailed SWOT analysis of Johnson's Baby Oil covering strengths, weaknesses, opportunities and threats.

Johnson's Baby Oil Strengths

  1. Trusted brand serving for more than 120years
  2. J&J Oils are popular amongst urban mothers for their children
  3. Mildly perfumed and non staining
  4. The most widely distributed baby oil brand in India
  5. Good advertising and reach
  6. Strong backing of the brand by the J&J brand

Above are the strengths in the SWOT Analysis of Johnson's Baby Oil. The strengths of Johnson's Baby Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Johnson's Baby Oil Weaknesses

  1. The oil doesn’t helps dry skin in winters
  2. Limited presence in the rural market where indigenous oils are considered better

These were the weaknesses in the Johnson's Baby Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Johnson's Baby Oil Opportunities

  1. Promote brand to be also used by mothers
  2. Rural market tapping through sachets
  3. Tie-ups with hotel chains, children playhouses, crèches

Above we covered the opportunities in Johnson's Baby Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Johnson's Baby Oil Threats

  1. Competitive brands and products in the same segment
  2. Indigenous products as substitutes

The threats in the SWOT Analysis of Johnson's Baby Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Johnson's Baby Oil SWOT analysis.

About Johnson's Baby Oil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Johnson's Baby Oil Overview
Parent Company

Johnson and Johnson


Baby care



Tagline/ Slogan

Love in a bottle; Turn on a tan with Johnson's


Mild, Gentle and moisturizing mineral baby oil

Johnson's Baby Oil STP

Baby care product

Target Market

Babies and mothers


A silky soft moisturizer for silky soft skin it locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving the baby's skin soft and smooth. This gentle oil is also easy to spread, so it's ideal for baby massage

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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