Amway SWOT Analysis
Amway is one of the leading brands in the FMCG sector. Amway SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amway:
Quick Glance:
Amway Strengths
- Amway’s global One by One Campaign for Children
- Amway retail sales worldwide increasing considerably
- Amway has long list of awards like Asia Pacific Frost & Sullivan Water Filtration Company of the Year Award and LEED gold certification
- Amway ranked as America's top 30 largest privately held company
- Amway has presence in more than 80 countries with more than 3 million business owners
- Amway offers 115 products in five categories of personal care, home care, nutrition and wellness, cosmetics and gift catalogue
- The range of consumers is very large from babies to elder , women are the main consumers
- Nearly 130 offices across India
Above are the strengths in the SWOT Analysis of Amway. The strengths of Amway looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amway Weaknesses
- The only mode of availability of product is online and business agents hence missing out on retail sales
- Products are somewhat on costly side
- Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth
These were the weaknesses in the Amway SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amway Opportunities
- Increase the availability of product in international markets
- Using various medium of communication like it is international brand; online can be a good platform
- Can tie up with chains of beauty salons and health experts
Above we covered the opportunities in Amway SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amway Threats
- Increasing competition in both national and international markets
- Switching cost is low
- Replacement by local products
The threats in the SWOT Analysis of Amway are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Amway SWOT analysis.
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About Amway
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Amway Overview | |
|---|---|
| Parent Company |
Alticor |
| Category |
Personal care and home care |
| Sector | |
| Tagline/ Slogan |
We are listening; The power of positive |
| USP |
First company to start multi level marketing |
| Amway STP | |
| Segmentation |
Personal and home care |
| Target Market |
Middle income and higher income family |
| Positioning |
Premium products for your every problem |
| Amway Product Portfolio | |
| Brands |
1. Amway Nutrilite 2. Amway Attitude 3. Amway Dynamite 4. Amway Artistry 5. Amway Glister 6. Amway Satinique 7. Amway SA8 8. Amway G&H The above mentioned brands are the prominent products under the Amway product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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