SWOT analysis of Amway analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Amway SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amway to benchmark its business & performance as compared to the competitors and industry. Amway is one of the leading brands in the FMCG sector. The table below also lists the top Amway competitors and elaborates Amway market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Amway Brand Analysis | |
|---|---|
| Parent Company |
Alticor |
| Category |
Personal care and home care |
| Sector | |
| Tagline/ Slogan |
We are listening; The power of positive |
| USP |
First company to start multi level marketing |
| Amway STP | |
| Segment |
Personal and home care |
| Target Group |
Middle income and higher income family |
| Positioning |
Premium products for your every problem |
| Amway Product Portfolio | |
| Brands |
1. Amway Nutrilite 2. Amway Attitude 3. Amway Dynamite 4. Amway Artistry 5. Amway Glister 6. Amway Satinique The above mentioned brands are the prominent products under the Amway product portfolio. |
| Amway SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Amway. Strengths are: 1. Amway’s global One by One Campaign for Children 5. Amway has presence in more than 80 countries with more than 3 million business owners 6. Amway offers 115 products in five categories of personal care, home care, nutrition and wellness, cosmetics and gift catalogue 7. The range of consumers is very large from babies to elder , women are the main consumers 8. Nearly 130 offices across India |
| Weaknesses |
Here are the weaknesses in the Amway SWOT Analysis: 1. The only mode of availability of product is online and business agents hence missing out on retail sales |
| Opportunities |
Following are the Opportunities in Amway SWOT Analysis: 1. Increase the availability of product in international markets |
| Threats |
The threats in the SWOT Analysis of Amway are as mentioned: 1. Increasing competition in both national and international markets |
| Amway Competition | |
| Competitors |
Below are the top 4 Amway competitors: 1. VLCC 4. P&G |
The brandguide table above concludes the Amway SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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