Amway SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 16, 2021

Amway SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Amway, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway to benchmark its business & performance as compared to the competitors, and make strategic improvements. Amway is one of the leading brands in the FMCG sector.

The article below lists the Amway SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amway SWOT Analysis:

SWOT Analysis of Amway

For Amway, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amway Strengths

The strengths of Amway looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amway :

1. Amway’s global One by One Campaign for Children
2. Amway retail sales worldwide increasing considerably
3. Amway has long list of awards like Asia Pacific Frost & Sullivan Water Filtration Company of the Year Award and LEED gold certification
4. Amway ranked as America's top 30 largest privately held company

5. Amway has presence in more than 80 countries with more than 3 million business owners

6. Amway offers 115 products in five categories of personal care, home care, nutrition and wellness, cosmetics and gift catalogue

7. The range of consumers is very large from babies to elder , women are the main consumers

8. Nearly 130 offices across India

Amway Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amway SWOT Analysis:

1. The only mode of availability of product is online and business agents hence missing out on retail sales
2. Products are somewhat on costly side
3. Not much of TV advertisement or brand ambassador, only mode of communication is word of mouth

Amway Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amway SWOT Analysis:

1. Increase the availability of product in international markets
2. Using various medium of communication like it is international brand; online can be a good platform
3. Can tie up with chains of beauty salons and health experts

Amway Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amway are as mentioned:

1. Increasing competition in both national and international markets
2. Switching cost is low
3. Replacement by local products

Amway Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Amway:

2. Loreal
3. HUL

4. P&G

Hence this concludes the Amway SWOT analysis.

Continue reading more about the brand/company.

About Amway

Amway Overview
Parent Company



Personal care and home care



Tagline/ Slogan

We are listening; The power of positive


First company to start multi level marketing

Amway STP

Personal and home care

Target Market

Middle income and higher income family


Premium products for your every problem

Amway Product Portfolio

1. Amway Nutrilite              2. Amway Attitude

3. Amway Dynamite            4. Amway Artistry

5. Amway Glister                 6. Amway Satinique

7. Amway SA8                     8. Amway G&H

The above mentioned brands are the prominent products under the Amway product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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