Woolite SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Woolite analyses the brand by its strengths, weaknesses, opportunities & threats. In Woolite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Woolite to benchmark its business & performance as compared to the competitors. Woolite is one of the leading brands in the FMCG sector.

The table below lists the Woolite SWOT (Strengths, Weaknesses, Opportunities, Threats), top Woolite competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Woolite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Woolite Brand Analysis
Parent Company

Reckitt Benckiser


Home Care brands - detergents



Tagline/ Slogan

Don’t take a chance trust Woolite.


Complete package to take care of your fabrics.

Woolite STP

Fabric care segment.

Target Group

Urban middle class households


With Woolite you can keep all your clothes looking like new

SWOT Analysis of Woolite
Woolite Strengths

Below are the Strengths in the SWOT Analysis of Woolite:

1. Trusted company famous for innovative products
2. Excellent packaging and proper distribution network
3. Available in various flavors and varieties.
4. Excellent brand promotion by advertising media.

5. CSR initiatives to use product optimally to protect the environment

Woolite Weaknesses

Here are the weaknesses in the Woolite SWOT Analysis:

1. Limited brand presence in emerging economies
2. High brand switching due to presence of similar products

Woolite Opportunities

Following are the Opportunities in Woolite SWOT Analysis:

1. To bring out small economy packages
2. To Explore possibilities in rural market and emerging economies
3.Launching products for economy class in fragments

Woolite Threats

The threats in the SWOT Analysis of Woolite are as mentioned:

1.Cheap detergent powders
2.Washing bars

Woolite Competition
Woolite Competitors

Below are the top 4 competitors of Woolite:

1.Nature clean
2.Quick works


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Woolite. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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