Colin SWOT Analysis, Competitors & USP
SWOT analysis of Colin analyses the brand by its strengths, weaknesses, opportunities & threats. In Colin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Colin to benchmark its business & performance as compared to the competitors. Colin is one of the leading brands in the FMCG sector.
The table below lists the Colin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Colin Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan | Invisible glass with Colin |
| USP |
One of the top player in glass cleaner category |
| Colin STP | |
| Segment |
Glass and household cleaner |
| Target Group |
Urban Households, restaurants and hospitality industry |
| Positioning |
Cleans your glass making it spotless |
| SWOT Analysis of Colin | |
| Colin Strengths |
Below are the Strengths in the SWOT Analysis of Colin: 1. Strong backing of the) company adds value to the trust and brand 5. Top of the mind brand recall in its segment |
| Colin Weaknesses |
Here are the weaknesses in the Colin SWOT Analysis: 1.Fake products with similar sounding names affects brand and sales 2. Not much penetration in rural market |
| Colin Opportunities |
Following are the Opportunities in Colin SWOT Analysis: 1.Tie-ups with corporate and big buildings were lots of glass wares are used |
| Colin Threats |
The threats in the SWOT Analysis of Colin are as mentioned: 1. People prefering domestic ways of cleaning household goods |
| Colin Competition | |
| Colin Competitors |
Below are the top 4 competitors of Colin: 1.Clean up 4.Prestine |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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