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Colin SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4395

SWOT analysis of Colin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colin to benchmark its business & performance as compared to the competitors and industry. Colin is one of the leading brands in the FMCG sector. The table below also lists the top Colin competitors and elaborates Colin market segmentation, target group, positioning & Unique Selling Proposition (USP).

Colin SWOT, Competitors, Marketing STP & Brand analysis Table
Colin Brand Analysis
Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan Invisible glass with Colin
USP

One of the top player in glass cleaner category

Colin STP
Segment

Glass and household cleaner

Target Group

Urban Households, restaurants and hospitality industry

Positioning

Cleans your glass making it spotless

Colin SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colin. Strengths are:

1. Strong backing of the) company adds value to the trust and brand
2. Strong brand presence due to rigorous advertising
3. Good distribution channel
4. Product  famous for its good service and reviews

5. Top of the mind brand recall in its segment

Weaknesses

Here are the weaknesses in the Colin SWOT Analysis:

1.Fake products with similar sounding names affects brand and sales

2. Not much penetration in rural market

Opportunities

Following are the Opportunities in Colin SWOT Analysis:

1.Tie-ups with corporate and big buildings were lots of glass wares are used
2.Bring variety of products catering rural public needs
3.Can diversify into other types of cleansing products

Threats

The threats in the SWOT Analysis of Colin are as mentioned:

1. People prefering domestic ways of cleaning household goods
2.Substitutes and competitors

Colin Competition
Competitors

Below are the top 4 Colin competitors:

1.Clean up
2.Mr muscle
3.Waxco

4.Prestine

The brandguide table above concludes the Colin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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