SWOT analysis of Colin analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Colin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Colin to benchmark its business & performance as compared to the competitors and industry. Colin is one of the leading brands in the FMCG sector. The table below also lists the top Colin competitors and elaborates Colin market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Colin Brand Analysis | |
|---|---|
| Parent Company |
Reckitt Benckiser |
| Category |
Home Care brands |
| Sector | |
| Tagline/ Slogan | Invisible glass with Colin |
| USP |
One of the top player in glass cleaner category |
| Colin STP | |
| Segment |
Glass and household cleaner |
| Target Group |
Urban Households, restaurants and hospitality industry |
| Positioning |
Cleans your glass making it spotless |
| Colin SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colin. Strengths are: 1. Strong backing of the) company adds value to the trust and brand 5. Top of the mind brand recall in its segment |
| Weaknesses |
Here are the weaknesses in the Colin SWOT Analysis: 1.Fake products with similar sounding names affects brand and sales 2. Not much penetration in rural market |
| Opportunities |
Following are the Opportunities in Colin SWOT Analysis: 1.Tie-ups with corporate and big buildings were lots of glass wares are used |
| Threats |
The threats in the SWOT Analysis of Colin are as mentioned: 1. People prefering domestic ways of cleaning household goods |
| Colin Competition | |
| Competitors |
Below are the top 4 Colin competitors: 1.Clean up 4.Prestine |
The brandguide table above concludes the Colin SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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