Colin is one of the leading brands in the FMCG sector. Colin SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Colin:
Strong backing of the) company adds value to the trust and brand
Strong brand presence due to rigorous advertising
Good distribution channel
Productfamous for its good service and reviews
Top of the mind brand recall in its segment
Above are the strengths in the SWOT Analysis of Colin. The strengths of Colin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fake products with similar sounding names affects brand and sales
Not much penetration in rural market
These were the weaknesses in the Colin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tie-ups with corporate and big buildings were lots of glass wares are used
Bring variety of products catering rural public needs
Can diversify into other types of cleansing products
Above we covered the opportunities in Colin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
People prefering domestic ways of cleaning household goods
Substitutes and competitors
The threats in the SWOT Analysis of Colin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Colin SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Urban Households, restaurants and hospitality industry
Cleans your glass making it spotless
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