Colin SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3886
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SWOT Analysis of Colin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Colin

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Invisible glass with Colin

USP

One of the top player in glass cleaner category

Colin STP

Segment

Glass and household cleaner

Target Group

Urban Households, restaurants and hospitality industry

Positioning

Cleans your glass making it spotless

Colin SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colin. Strengths are:

1. Strong backing of the) company adds value to the trust and brand
2. Strong brand presence due to rigorous advertising
3. Good distribution channel
4. Product  famous for its good service and reviews

5. Top of the mind brand recall in its segment

Weaknesses

Here are the weaknesses of Colin :

1.Fake products with similar sounding names affects brand and sales

2. Not much penetration in rural market

Opportunities

Following are the Opportunities of Colin :

1.Tie-ups with corporate and big buildings were lots of glass wares are used
2.Bring variety of products catering rural public needs
3.Can diversify into other types of cleansing products

Threats

The threats of Colin are as mentioned :

1. People prefering domestic ways of cleaning household goods
2.Substitutes and competitors

Colin Competition

Competitors

Below are the 4 main Colin competitors :

1.Clean up
2.Mr muscle
3.Waxco

4.Prestine


The brandguide table above concludes the Colin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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