Colin SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 4012

SWOT analysis of Colin analyses the brand/company with its strengths, weaknesses, opportunities & threats. Colin is one of the leading brands in the FMCG sector. In addition to SWOT Analysis, the table below also lists the top Colin competitors and elaborates Colin segmentation, targeting, positioning & USP.


Parent Company

Reckitt Benckiser


Home Care brands



Tagline/ Slogan

Invisible glass with Colin


One of the top player in glass cleaner category

Colin STP


Glass and household cleaner

Target Group

Urban Households, restaurants and hospitality industry


Cleans your glass making it spotless

Colin SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colin. Strengths are:

1. Strong backing of the) company adds value to the trust and brand
2. Strong brand presence due to rigorous advertising
3. Good distribution channel
4. Product  famous for its good service and reviews

5. Top of the mind brand recall in its segment


Here are the weaknesses in the Colin SWOT Analysis:

1.Fake products with similar sounding names affects brand and sales

2. Not much penetration in rural market


Following are the Opportunities in Colin SWOT Analysis:

1.Tie-ups with corporate and big buildings were lots of glass wares are used
2.Bring variety of products catering rural public needs
3.Can diversify into other types of cleansing products


The threats in the SWOT Analysis of Colin are as mentioned:

1. People prefering domestic ways of cleaning household goods
2.Substitutes and competitors

Colin Competition


Below are the top 4 Colin competitors:

1.Clean up
2.Mr muscle


The brandguide table above concludes the Colin SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Colin. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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