Colin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Colin analyses the brand by its strengths, weaknesses, opportunities & threats. In Colin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colin to benchmark its business & performance as compared to the competitors. Colin is one of the leading brands in the FMCG sector.

The table below lists the Colin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Colin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Colin Brand Analysis
Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan Invisible glass with Colin
USP

One of the top player in glass cleaner category

Colin STP
Segment

Glass and household cleaner

Target Group

Urban Households, restaurants and hospitality industry

Positioning

Cleans your glass making it spotless

SWOT Analysis of Colin
Colin Strengths

Below are the Strengths in the SWOT Analysis of Colin:

1. Strong backing of the) company adds value to the trust and brand
2. Strong brand presence due to rigorous advertising
3. Good distribution channel
4. Product  famous for its good service and reviews

5. Top of the mind brand recall in its segment

Colin Weaknesses

Here are the weaknesses in the Colin SWOT Analysis:

1.Fake products with similar sounding names affects brand and sales

2. Not much penetration in rural market

Colin Opportunities

Following are the Opportunities in Colin SWOT Analysis:

1.Tie-ups with corporate and big buildings were lots of glass wares are used
2.Bring variety of products catering rural public needs
3.Can diversify into other types of cleansing products

Colin Threats

The threats in the SWOT Analysis of Colin are as mentioned:

1. People prefering domestic ways of cleaning household goods
2.Substitutes and competitors

Colin Competition
Colin Competitors

Below are the top 4 competitors of Colin:

1.Clean up
2.Mr muscle
3.Waxco

4.Prestine


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colin. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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