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Eno SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6422

SWOT analysis of Eno analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Eno SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Eno to benchmark its business & performance as compared to the competitors and industry. Eno is one of the leading brands in the FMCG sector. The table below also lists the top Eno competitors and elaborates Eno market segmentation, target group, positioning & Unique Selling Proposition (USP).

Eno SWOT, Competitors, Marketing STP & Brand analysis Table
Eno Brand Analysis
Parent Company






Tagline/ Slogan

Kaam shuru sirf 6 seconds mein


Helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence


Antacid medicine

Target Group

Middle and upper class


A range of antacid products that treat the symptoms of heartburn and gastric discomfort

Eno SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Eno. Strengths are:

1. Very well accepted in the market and enjoys the trust associated with GSK brand.
2. Strong brand recall worldwide.

3. Available in different flavor and pack formats, recently launched cola flavor with aggressive promotion.
4. Suitable for diabetes patients also due to low sugar content

5. Good advertising and visibility through TVCs


Here are the weaknesses in the Eno SWOT Analysis:

1. No innovations and changes have been introduced in the brand.
2. Not recommended for people on a salt restricted diet

3. May not be suitable to some people with liver, kidney problems


Following are the Opportunities in Eno SWOT Analysis:

1. With the kind of food habits developing and increased dependency on fast food, people frequently suffer from indigestion and demand for such remedies would rise
2. The segment is characterised by a small number of players and low penetration.
3. The brand can target youth also since with the kind of stress and hectic lifestyles, they also suffer from such problems and can start using the product


The threats in the SWOT Analysis of Eno are as mentioned:

1. People have started preferring Ayurvedic and natural medications for relief from daily gastrointestinal ailments.
2. Lot of competition in the market with people mostly relying on doctor’s prescriptions.

Eno Competition

Below are the top 2 Eno competitors:

1. Kayam Churna
2. Digene

The brandguide table above concludes the Eno SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Eno. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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