Eno SWOT Analysis, Competitors & USP

Eno SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Eno, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Eno to benchmark its business & performance as compared to the competitors, and make strategic improvements. Eno is one of the leading brands in the FMCG sector.

The article below lists the Eno SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Eno SWOT Analysis:

SWOT Analysis of Eno

For Eno, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Eno Strengths

The strengths of Eno looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Eno :

1. Very well accepted in the market and enjoys the trust associated with GSK brand.
2. Strong brand recall worldwide.

3. Available in different flavor and pack formats, recently launched cola flavor with aggressive promotion.
4. Suitable for diabetes patients also due to low sugar content

5. Good advertising and visibility through TVCs

Eno Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Eno SWOT Analysis:

1. No innovations and changes have been introduced in the brand.
2. Not recommended for people on a salt restricted diet

3. May not be suitable to some people with liver, kidney problems

Eno Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Eno SWOT Analysis:

1. With the kind of food habits developing and increased dependency on fast food, people frequently suffer from indigestion and demand for such remedies would rise
2. The segment is characterised by a small number of players and low penetration.
3. The brand can target youth also since with the kind of stress and hectic lifestyles, they also suffer from such problems and can start using the product

Eno Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Eno are as mentioned:

1. People have started preferring Ayurvedic and natural medications for relief from daily gastrointestinal ailments.
2. Lot of competition in the market with people mostly relying on doctor’s prescriptions.

Eno Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Eno:

1. Kayam Churna
2. Digene

Hence this concludes the Eno SWOT analysis.

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About Eno

Eno Overview
Parent Company	GSK
Category	Healthcare
Sector	FMCG
Tagline/ Slogan	Kaam shuru sirf 6 seconds mein
USP	Helps relieves the symptoms and discomfort caused by excess acidity such as indigestion, nausea and flatulence
Eno STP
Segmentation	Antacid medicine
Target Market	Middle and upper class
Positioning	A range of antacid products that treat the symptoms of heartburn and gastric discomfort

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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