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Iodex SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Iodex analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Iodex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Iodex to benchmark its business & performance as compared to the competitors and industry. As of 2020, Iodex is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Iodex competitors and includes Iodex target market, segmentation, positioning & Unique Selling Proposition (USP).

Iodex SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Iodex Brand Analysis
Parent Company






Tagline/ Slogan

Pain should not come in the way of your life; Iodex maliye kaam pe chaliye


A heritage brand with a time tested formulation that provides relief from all kinds of pain

Iodex STP
Iodex Segmentation

Pain relief brand

Iodex Target Market

Middle and upper middle class

Iodex Positioning

A complete solution for all kind of pains

Iodex SWOT Analysis
Iodex Strengths

Below are the Strengths in the SWOT Analysis of Iodex:

1. Present in the market for last several decades, very well accepted in the market and enjoys the trust associated with GSK brand.
2. Strong brand recall.

3. Company launched a range of variants-Double power, headfast and Ultragel to cater to different types of pains.
4. Strong distribution network of GSK.

5. Top of the mind brand recall through advertising and TVCs

Iodex Weaknesses

Here are the weaknesses in the Iodex SWOT Analysis:

1. It focused on complete solutions for all pains from the beginning not communicating a unique message. Competitors like Moov positioned their brand as specialists for backaches and drove away a huge market share
2. Strong smell of the product considered offensive by some people

Iodex Opportunities

Following are the Opportunities in Iodex SWOT Analysis:

1. Regain the market share by extensive promotion and marketing activities, leverage on the trust.
2. The segment is characterised by a small number of players and low penetration.
3. Sedentary lifestyles will create a fresh demand for pain relievers

Iodex Threats

The threats in the SWOT Analysis of Iodex are as mentioned:

1.  The Brand is moving towards becoming generic with such long years of existence in the market.
2. Pain relief sprays might act as substitutes and hurt the entire category
3. Cheap imitation products

Iodex Competition

Below are the top 3 Iodex competitors:

1. Moov
2. Volini

3. Emami Fast relief

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Iodex. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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