Iodex SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7101

SWOT analysis of Iodex analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Iodex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Iodex to benchmark its business & performance as compared to the competitors and industry. Iodex is one of the leading brands in the FMCG sector. The table below also lists the top Iodex competitors and elaborates Iodex market segmentation, target group, positioning & Unique Selling Proposition (USP).

Iodex SWOT, Competitors, Marketing STP & Brand analysis Table
Iodex Brand Analysis
Parent Company

GSK

Category

Healthcare

Sector

FMCG

Tagline/ Slogan

Pain should not come in the way of your life; Iodex maliye kaam pe chaliye

USP

A heritage brand with a time tested formulation that provides relief from all kinds of pain

Iodex STP
Segment

Pain relief brand

Target Group

Middle and upper middle class

Positioning

A complete solution for all kind of pains

Iodex SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Iodex. Strengths are:

1. Present in the market for last several decades, very well accepted in the market and enjoys the trust associated with GSK brand.
2. Strong brand recall.

3. Company launched a range of variants-Double power, headfast and Ultragel to cater to different types of pains.
4. Strong distribution network of GSK.

5. Top of the mind brand recall through advertising and TVCs

Weaknesses

Here are the weaknesses in the Iodex SWOT Analysis:

1. It focused on complete solutions for all pains from the beginning not communicating a unique message. Competitors like Moov positioned their brand as specialists for backaches and drove away a huge market share
2. Strong smell of the product considered offensive by some people

Opportunities

Following are the Opportunities in Iodex SWOT Analysis:

1. Regain the market share by extensive promotion and marketing activities, leverage on the trust.
2. The segment is characterised by a small number of players and low penetration.
3. Sedentary lifestyles will create a fresh demand for pain relievers

Threats

The threats in the SWOT Analysis of Iodex are as mentioned:

1.  The Brand is moving towards becoming generic with such long years of existence in the market.
2. Pain relief sprays might act as substitutes and hurt the entire category
3. Cheap imitation products

Iodex Competition
Competitors

Below are the top 3 Iodex competitors:

1. Moov
2. Volini

3. Emami Fast relief

The brandguide table above concludes the Iodex SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Iodex. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: