Iodex SWOT Analysis

Published in FMCG category by MBA Skool Team

Here is a detailed SWOT analysis of Iodex covering strengths, weaknesses, opportunities and threats.

Iodex Strengths

  1. Present in the market for last several decades, very well accepted in the market and enjoys the trust associated with GSK brand.
  2. Strong brand recall.
  3. Company launched a range of variants-Double power, headfast and Ultragel to cater to different types of pains.
  4. Strong distribution network of GSK.
  5. Top of the mind brand recall through advertising and TVCs

Above are the strengths in the SWOT Analysis of Iodex. The strengths of Iodex looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Iodex Weaknesses

  1. It focused on complete solutions for all pains from the beginning not communicating a unique message. Competitors like Moov positioned their brand as specialists for backaches and drove away a huge market share
  2. Strong smell of the product considered offensive by some people

These were the weaknesses in the Iodex SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Iodex Opportunities

  1. Regain the market share by extensive promotion and marketing activities, leverage on the trust.
  2. The segment is characterised by a small number of players and low penetration.
  3. Sedentary lifestyles will create a fresh demand for pain relievers

Above we covered the opportunities in Iodex SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Iodex Threats

  1. The Brand is moving towards becoming generic with such long years of existence in the market.
  2. Pain relief sprays might act as substitutes and hurt the entire category
  3. Cheap imitation products

The threats in the SWOT Analysis of Iodex are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Iodex SWOT analysis.

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About Iodex

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Iodex Overview
Parent Company

GSK

Category

Healthcare

Sector

FMCG

Tagline/ Slogan

Pain should not come in the way of your life; Iodex maliye kaam pe chaliye

USP

A heritage brand with a time tested formulation that provides relief from all kinds of pain

Iodex STP
Segmentation

Pain relief brand

Target Market

Middle and upper middle class

Positioning

A complete solution for all kind of pains


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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