Iodex SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6816

SWOT analysis of Iodex analyses the brand/company with its strengths, weaknesses, opportunities & threats. Iodex is one of the leading brands in the FMCG sector. The table below also lists the top Iodex competitors and elaborates Iodex segmentation, targeting, positioning & USP.


Parent Company






Tagline/ Slogan

Pain should not come in the way of your life; Iodex maliye kaam pe chaliye


A heritage brand with a time tested formulation that provides relief from all kinds of pain

Iodex STP


Pain relief brand

Target Group

Middle and upper middle class


A complete solution for all kind of pains

Iodex SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Iodex. Strengths are:

1. Present in the market for last several decades, very well accepted in the market and enjoys the trust associated with GSK brand.
2. Strong brand recall.

3. Company launched a range of variants-Double power, headfast and Ultragel to cater to different types of pains.
4. Strong distribution network of GSK.

5. Top of the mind brand recall through advertising and TVCs


Here are the weaknesses in the Iodex SWOT Analysis:

1. It focused on complete solutions for all pains from the beginning not communicating a unique message. Competitors like Moov positioned their brand as specialists for backaches and drove away a huge market share
2. Strong smell of the product considered offensive by some people


Following are the Opportunities in Iodex SWOT Analysis:

1. Regain the market share by extensive promotion and marketing activities, leverage on the trust.
2. The segment is characterised by a small number of players and low penetration.
3. Sedentary lifestyles will create a fresh demand for pain relievers


The threats in the SWOT Analysis of Iodex are as mentioned:

1.  The Brand is moving towards becoming generic with such long years of existence in the market.
2. Pain relief sprays might act as substitutes and hurt the entire category
3. Cheap imitation products

Iodex Competition


Below are the top 3 Iodex competitors:

1. Moov
2. Volini

3. Emami Fast relief

The brandguide table above concludes the Iodex SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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