Fogg Deodorant SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Fogg Deodorant SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Fogg Deodorant, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fogg Deodorant to benchmark its business & performance as compared to the competitors, and make strategic improvements. Fogg Deodorant is one of the leading brands in the FMCG sector.

The article below lists the Fogg Deodorant SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fogg Deodorant SWOT Analysis:

SWOT Analysis of Fogg Deodorant

For Fogg Deodorant, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Fogg Deodorant Strengths

The strengths of Fogg Deodorant looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fogg Deodorant :

1. Has a differentiated value proposition from all its competitors
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers

4. Unique selling proposition of having more spray liquid

5. Available in different variants

Fogg Deodorant Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fogg Deodorant SWOT Analysis:

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Fogg Deodorant Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fogg Deodorant SWOT Analysis:

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

Fogg Deodorant Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fogg Deodorant are as mentioned:

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Fogg Deodorant Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Fogg Deodorant:

1. Axe Deodorant
2. Zatak
3. Fuel Deodorant

4. Manhunt Deodorant

5. Set Wet

6. 18+ Deodorant

Hence this concludes the Fogg Deodorant SWOT analysis.

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About Fogg Deodorant

Fogg Deodorant Overview
Parent Company

Vini group of companies





Tagline/ Slogan

Bina gas wala body-spray


Doesn’t get blown away like other deodorants, lasts longer

Fogg Deodorant STP

Outdoor-oriented, Fashion oriented, Trendy

Target Market

Young urban upper middle class


A body spray without gas which hence lasts longer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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