Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Fogg Deodorant analyses the brand by its strengths, weaknesses, opportunities & threats. In Fogg Deodorant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Fogg Deodorant to benchmark its business & performance as compared to the competitors. Fogg Deodorant is one of the leading brands in the FMCG sector.
The article below lists the Fogg Deodorant SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Fogg Deodorant SWOT Analysis:
For Fogg Deodorant, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Fogg Deodorant Strengths
The strengths of Fogg Deodorant looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Fogg Deodorant :
1. Has a differentiated value proposition from all its competitors 2. Effective advertising and branding targeting the youth 3. Good distribution, Promotions and campaigns for luring customers
4. Unique selling proposition of having more spray liquid
5. Available in different variants
Fogg Deodorant Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Fogg Deodorant SWOT Analysis:
1. Only an urban market phenomenon 2. High pricing reduces the target market 3.Controversial advertising often leads to legal issues
Fogg Deodorant Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Fogg Deodorant SWOT Analysis:
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains etc.
Fogg Deodorant Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Fogg Deodorant are as mentioned:
1. Deodorants sales are seasonal. Maximum sales happen in the summer months 2. Competition from Premium Segment Deodorants like Burberry, Body Shop
Fogg Deodorant Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Fogg Deodorant:
Doesn’t get blown away like other deodorants, lasts longer
Fogg Deodorant STP
Outdoor-oriented, Fashion oriented, Trendy
Young urban upper middle class
A body spray without gas which hence lasts longer
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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