Fogg Deodorant SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Fogg Deodorant analyses the brand by its strengths, weaknesses, opportunities & threats. In Fogg Deodorant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Fogg Deodorant to benchmark its business & performance as compared to the competitors. Fogg Deodorant is one of the leading brands in the FMCG sector.

The table below lists the Fogg Deodorant SWOT (Strengths, Weaknesses, Opportunities, Threats), top Fogg Deodorant competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Fogg Deodorant SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Fogg Deodorant Brand Analysis
Parent Company

Vini group of companies





Tagline/ Slogan

Bina gas wala body-spray


Doesn’t get blown away like other deodorants, lasts longer

Fogg Deodorant STP

Outdoor-oriented, Fashion oriented, Trendy

Target Group

Young urban upper middle class


A body spray without gas which hence lasts longer

SWOT Analysis of Fogg Deodorant
Fogg Deodorant Strengths

Below are the Strengths in the SWOT Analysis of Fogg Deodorant:

1. Has a differentiated value proposition from all its competitors
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers

4. Unique selling proposition of having more spray liquid

5. Available in different variants

Fogg Deodorant Weaknesses

Here are the weaknesses in the Fogg Deodorant SWOT Analysis:

1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues

Fogg Deodorant Opportunities

Following are the Opportunities in Fogg Deodorant SWOT Analysis:

1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.

Fogg Deodorant Threats

The threats in the SWOT Analysis of Fogg Deodorant are as mentioned:

1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop

Fogg Deodorant Competition
Fogg Deodorant Competitors

Below are the top 6 competitors of Fogg Deodorant:

1. Axe Deodorant
2. Zatak
3. Fuel Deodorant

4. Manhunt Deodorant

5. Set Wet

6. 18+ Deodorant

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Fogg Deodorant. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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