Fogg Deodorant SWOT Analysis, USP & Competitors

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SWOT Analysis of Fogg Deodorant with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fogg Deodrant

Parent Company

Vini group of companies





Tagline/ Slogan

Bina gas wala body-spray


Doesn’t get blown away like other deodorants, lasts longer



Outdoor-oriented, Fashion oriented, Trendy

Target Group

Young urban upper middle class


A body spray without gas which hence lasts longer

SWOT Analysis


1. Has a differentiated value proposition from all its competitors
2. Effective advertising and branding targeting the youth
3. Good distribution, Promotions and campaigns for luring customers

4. Unique selling proposition of having more spray liquid

5. Available in different variants


1. Only an urban market phenomenon
2. High pricing reduces the target market
3.Controversial advertising often leads to legal issues


1. Coming up with Limited Edition fragrances
2. Tie up with hotel chains and large organizations like gym chains etc.


1. Deodorants sales are seasonal. Maximum sales happen in the summer months
2. Competition from Premium Segment Deodorants like Burberry, Body Shop



1. Axe Deodorant
2. Zatak
3. Fuel Deodorant

4. Manhunt Deodorant

5. Set Wet

6. 18+ Deodorant

The table above concludes the Fogg Deodorant SWOT analysis along with its marketing and brand parameters.


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