Fogg Deodorant is one of the leading brands in the FMCG sector. Fogg Deodorant SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Fogg Deodorant:
Has a differentiated value proposition from all its competitors
Effective advertising and branding targeting the youth
Good distribution, Promotions and campaigns for luring customers
Unique selling proposition of having more spray liquid
Available in different variants
Above are the strengths in the SWOT Analysis of Fogg Deodorant. The strengths of Fogg Deodorant looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fogg Deodorant Weaknesses
Only an urban market phenomenon
High pricing reduces the target market
Controversial advertising often leads to legal issues
These were the weaknesses in the Fogg Deodorant SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fogg Deodorant Opportunities
Coming up with Limited Edition fragrances
Tie up with hotel chains and large organizations like gym chains etc.
Above we covered the opportunities in Fogg Deodorant SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Fogg Deodorant Threats
Deodorants sales are seasonal. Maximum sales happen in the summer months
Competition from Premium Segment Deodorants like Burberry, Body Shop
The threats in the SWOT Analysis of Fogg Deodorant are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Doesn’t get blown away like other deodorants, lasts longer
Fogg Deodorant STP
Outdoor-oriented, Fashion oriented, Trendy
Young urban upper middle class
A body spray without gas which hence lasts longer
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