SWOT Analysis of Nycil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Nycil |
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Parent Company |
Heinz |
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Category |
Prickly heat powder |
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Sector |
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Tagline/ Slogan |
India ka no. 1 ghamorinaashak powder |
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USP |
Provides a cooling effect removing irritation |
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Nycil STP |
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Segment |
Prickly heat talc powder for summers |
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Target Group |
Urban middle class individuals |
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Positioning |
As a prickly heat powder which provides a cooling effect removing irritation |
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Nycil SWOT Analysis |
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Strengths |
1. Market leader in its category in India |
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Weaknesses |
1. A seasonal product, hence sales goes down significantly during winters 2. The brand has limited global and rural penetration |
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Opportunities |
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc |
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Threats |
1. Increasing competition as many companies trying to enter into this segment |
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Nycil Competition |
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Competitors |
1. Dermicool |
The brandguide table above concludes the Nycil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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