Nycil is one of the leading brands in the FMCG sector. Nycil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nycil:
Many variants and SKUs help reach wider consumer base
Good product quality and packaging
Above are the strengths in the SWOT Analysis of Nycil. The strengths of Nycil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A seasonal product, hence sales goes down significantly during winters
The brand has limited global and rural penetration
These were the weaknesses in the Nycil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tie-ups with beauty clinics, gymnasiums, sports academies etc
Explore the untapped rural market
Above we covered the opportunities in Nycil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increasing competition as many companies trying to enter into this segment
Cheap imitation products
The threats in the SWOT Analysis of Nycil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
As a prickly heat powder which provides a cooling effect removing irritation
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