Nycil SWOT Analysis

Published in FMCG category by MBA Skool Team

Nycil is one of the leading brands in the FMCG sector. Nycil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nycil:

Nycil Strengths

  1. Market leader in its category in India
  2. Good advertising and visibility through ads
  3. Many variants and SKUs help reach wider consumer base
  4. Good product quality and packaging

Above are the strengths in the SWOT Analysis of Nycil. The strengths of Nycil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nycil Weaknesses

  1. A seasonal product, hence sales goes down significantly during winters
  2. The brand has limited global and rural penetration

These were the weaknesses in the Nycil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nycil Opportunities

  1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
  2. Explore the untapped rural market

Above we covered the opportunities in Nycil SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nycil Threats

  1. Increasing competition as many companies trying to enter into this segment
  2. Cheap imitation products

The threats in the SWOT Analysis of Nycil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Nycil SWOT analysis.

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About Nycil

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nycil Overview
Parent Company

Heinz

Category

Prickly heat powder

Sector

FMCG

Tagline/ Slogan

India ka no. 1 ghamorinaashak powder

USP

Provides a cooling effect removing irritation

Nycil STP
Segmentation

Prickly heat talc powder for summers

Target Market

Urban middle class individuals

Positioning

As a prickly heat powder which provides a cooling effect removing irritation


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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