Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Nycil analyses the brand by its strengths, weaknesses, opportunities & threats. In Nycil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nycil to benchmark its business & performance as compared to the competitors. Nycil is one of the leading brands in the FMCG sector.
The article below lists the Nycil SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nycil SWOT Analysis:
For Nycil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Nycil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nycil :
1. Market leader in its category in India 2. Good advertising and visibility through ads 3. Many variants and SKUs help reach wider consumer base 4. Good product quality and packaging
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nycil SWOT Analysis:
1. A seasonal product, hence sales goes down significantly during winters
2. The brand has limited global and rural penetration
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nycil SWOT Analysis:
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc 2. Explore the untapped rural market
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nycil are as mentioned:
1. Increasing competition as many companies trying to enter into this segment 2. Cheap imitation products
There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Nycil:
1. Dermicool 2. Shower to Shower 3. Boro plus prickly heat powder
As a prickly heat powder which provides a cooling effect removing irritation
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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