Nycil SWOT Analysis

Published by MBA Skool Team, Last Updated: April 20, 2020

Nycil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nycil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Nycil is one of the leading brands in the FMCG sector. The article below lists the Nycil SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Nycil Strengths

The strengths of Nycil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Nycil :

1. Market leader in its category in India
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging

Nycil Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Nycil SWOT Analysis:

1. A seasonal product, hence sales goes down significantly during winters

2. The brand has limited global and rural penetration

Nycil Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Nycil SWOT Analysis:

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market

Nycil Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Nycil are as mentioned:

1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Read Similar SWOT analysis

Hence this concludes the Nycil SWOT analysis.

Continue reading more about the brand/company.

About Nycil

Nycil Overview
Parent Company



Prickly heat powder



Tagline/ Slogan

India ka no. 1 ghamorinaashak powder


Provides a cooling effect removing irritation

Nycil STP

Prickly heat talc powder for summers

Target Market

Urban middle class individuals


As a prickly heat powder which provides a cooling effect removing irritation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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