SWOT analysis of Nycil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nycil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nycil to benchmark its business & performance as compared to the competitors and industry. Nycil is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nycil competitors and includes Nycil target market, segmentation, positioning & Unique Selling Proposition (USP).
| Nycil Brand Analysis | |
|---|---|
| Parent Company |
Heinz |
| Category |
Prickly heat powder |
| Sector | |
| Tagline/ Slogan |
India ka no. 1 ghamorinaashak powder |
| USP |
Provides a cooling effect removing irritation |
| Nycil STP | |
| Nycil Segmentation |
Prickly heat talc powder for summers |
| Nycil Target Market |
Urban middle class individuals |
| Nycil Positioning |
As a prickly heat powder which provides a cooling effect removing irritation |
| Nycil SWOT Analysis | |
| Nycil Strengths |
Below are the Strengths in the SWOT Analysis of Nycil: 1. Market leader in its category in India |
| Nycil Weaknesses |
Here are the weaknesses in the Nycil SWOT Analysis: 1. A seasonal product, hence sales goes down significantly during winters 2. The brand has limited global and rural penetration |
| Nycil Opportunities |
Following are the Opportunities in Nycil SWOT Analysis: 1. Tie-ups with beauty clinics, gymnasiums, sports academies etc |
| Nycil Threats |
The threats in the SWOT Analysis of Nycil are as mentioned: 1. Increasing competition as many companies trying to enter into this segment |
| Nycil Competition | |
| Competitors |
Below are the top 4 Nycil competitors: 1. Dermicool 4. Sundeo summer powder |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nycil. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students & Professionals.
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
