Nycil SWOT Analysis
Nycil is one of the leading brands in the FMCG sector. Nycil SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nycil:
Quick Glance:
Nycil Strengths
- Market leader in its category in India
- Good advertising and visibility through ads
- Many variants and SKUs help reach wider consumer base
- Good product quality and packaging
Above are the strengths in the SWOT Analysis of Nycil. The strengths of Nycil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nycil Weaknesses
- A seasonal product, hence sales goes down significantly during winters
- The brand has limited global and rural penetration
These were the weaknesses in the Nycil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nycil Opportunities
- Tie-ups with beauty clinics, gymnasiums, sports academies etc
- Explore the untapped rural market
Above we covered the opportunities in Nycil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nycil Threats
- Increasing competition as many companies trying to enter into this segment
- Cheap imitation products
The threats in the SWOT Analysis of Nycil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Nycil SWOT analysis.
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About Nycil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nycil Overview | |
|---|---|
| Parent Company |
Heinz |
| Category |
Prickly heat powder |
| Sector | |
| Tagline/ Slogan |
India ka no. 1 ghamorinaashak powder |
| USP |
Provides a cooling effect removing irritation |
| Nycil STP | |
| Segmentation |
Prickly heat talc powder for summers |
| Target Market |
Urban middle class individuals |
| Positioning |
As a prickly heat powder which provides a cooling effect removing irritation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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