Nycil SWOT Analysis, Competitors & USP
SWOT analysis of Nycil analyses the brand by its strengths, weaknesses, opportunities & threats. In Nycil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nycil to benchmark its business & performance as compared to the competitors. Nycil is one of the leading brands in the FMCG sector.
The table below lists the Nycil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nycil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Nycil Brand Analysis | |
|---|---|
| Parent Company |
Heinz |
| Category |
Prickly heat powder |
| Sector | |
| Tagline/ Slogan |
India ka no. 1 ghamorinaashak powder |
| USP |
Provides a cooling effect removing irritation |
| Nycil STP | |
| Segment |
Prickly heat talc powder for summers |
| Target Group |
Urban middle class individuals |
| Positioning |
As a prickly heat powder which provides a cooling effect removing irritation |
| SWOT Analysis of Nycil | |
| Nycil Strengths |
Below are the Strengths in the SWOT Analysis of Nycil: 1. Market leader in its category in India |
| Nycil Weaknesses |
Here are the weaknesses in the Nycil SWOT Analysis: 1. A seasonal product, hence sales goes down significantly during winters 2. The brand has limited global and rural penetration |
| Nycil Opportunities |
Following are the Opportunities in Nycil SWOT Analysis: 1. Tie-ups with beauty clinics, gymnasiums, sports academies etc |
| Nycil Threats |
The threats in the SWOT Analysis of Nycil are as mentioned: 1. Increasing competition as many companies trying to enter into this segment |
| Nycil Competition | |
| Nycil Competitors |
Below are the top 4 competitors of Nycil: 1. Dermicool 4. Sundeo summer powder |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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