Nycil SWOT Analysis
Nycil SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nycil, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Nycil is one of the leading brands in the FMCG sector. The article below lists the Nycil SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Nycil Strengths
The strengths of Nycil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Nycil :
1. Market leader in its category in India
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging
Nycil Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Nycil SWOT Analysis:
1. A seasonal product, hence sales goes down significantly during winters
2. The brand has limited global and rural penetration
Nycil Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Nycil SWOT Analysis:
1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market
Nycil Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Nycil are as mentioned:
1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products
Read Similar SWOT analysis
Hence this concludes the Nycil SWOT analysis.
Continue reading more about the brand/company.
About Nycil
| Nycil Overview | |
|---|---|
| Parent Company |
Heinz |
| Category |
Prickly heat powder |
| Sector | |
| Tagline/ Slogan |
India ka no. 1 ghamorinaashak powder |
| USP |
Provides a cooling effect removing irritation |
| Nycil STP | |
| Segmentation |
Prickly heat talc powder for summers |
| Target Market |
Urban middle class individuals |
| Positioning |
As a prickly heat powder which provides a cooling effect removing irritation |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Nycil. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
