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Nycil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Nycil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nycil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nycil to benchmark its business & performance as compared to the competitors and industry. Nycil is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nycil competitors and includes Nycil target market, segmentation, positioning & Unique Selling Proposition (USP).

Nycil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nycil Brand Analysis
Parent Company

Heinz

Category

Prickly heat powder

Sector

FMCG

Tagline/ Slogan

India ka no. 1 ghamorinaashak powder

USP

Provides a cooling effect removing irritation

Nycil STP
Nycil Segmentation

Prickly heat talc powder for summers

Nycil Target Market

Urban middle class individuals

Nycil Positioning

As a prickly heat powder which provides a cooling effect removing irritation

Nycil SWOT Analysis
Nycil Strengths

Below are the Strengths in the SWOT Analysis of Nycil:

1. Market leader in its category in India
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging

Nycil Weaknesses

Here are the weaknesses in the Nycil SWOT Analysis:

1. A seasonal product, hence sales goes down significantly during winters

2. The brand has limited global and rural penetration

Nycil Opportunities

Following are the Opportunities in Nycil SWOT Analysis:

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market

Nycil Threats

The threats in the SWOT Analysis of Nycil are as mentioned:

1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Nycil Competition
Competitors

Below are the top 4 Nycil competitors:

1. Dermicool
2. Shower to Shower
3. Boro plus prickly heat powder

4. Sundeo summer powder


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nycil. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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