Nycil SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Nycil analyses the brand by its strengths, weaknesses, opportunities & threats. In Nycil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nycil to benchmark its business & performance as compared to the competitors. Nycil is one of the leading brands in the FMCG sector.

The article below lists the Nycil SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nycil competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Nycil

Nycil Overview
Parent Company

Heinz

Category

Prickly heat powder

Sector

FMCG

Tagline/ Slogan

India ka no. 1 ghamorinaashak powder

USP

Provides a cooling effect removing irritation

Nycil STP
Segmentation

Prickly heat talc powder for summers

Target Market

Urban middle class individuals

Positioning

As a prickly heat powder which provides a cooling effect removing irritation

SWOT Analysis of Nycil

For Nycil, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Nycil SWOT Analysis:

Nycil Strengths

The strengths of Nycil looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nycil :

1. Market leader in its category in India
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging

Nycil Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nycil SWOT Analysis:

1. A seasonal product, hence sales goes down significantly during winters

2. The brand has limited global and rural penetration


Nycil Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nycil SWOT Analysis:

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market


Nycil Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nycil are as mentioned:

1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Nycil Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Nycil:

1. Dermicool
2. Shower to Shower
3. Boro plus prickly heat powder

4. Sundeo summer powder


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nycil. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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