Nycil SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 3522

SWOT analysis of Nycil analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nycil is one of the leading brands in the FMCG sector. The table below also lists the top Nycil competitors and elaborates Nycil segmentation, targeting, positioning & USP.


Parent Company



Prickly heat powder



Tagline/ Slogan

India ka no. 1 ghamorinaashak powder


Provides a cooling effect removing irritation

Nycil STP


Prickly heat talc powder for summers

Target Group

Urban middle class individuals


As a prickly heat powder which provides a cooling effect removing irritation

Nycil SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nycil. Strengths are:

1. Market leader in its category in India
2. Good advertising and visibility through ads
3. Many variants and SKUs help reach wider consumer base
4. Good product quality and packaging


Here are the weaknesses in the Nycil SWOT Analysis:

1. A seasonal product, hence sales goes down significantly during winters

2. The brand has limited global and rural penetration


Following are the Opportunities in Nycil SWOT Analysis:

1. Tie-ups with beauty clinics, gymnasiums, sports academies etc
2. Explore the untapped rural market


The threats in the SWOT Analysis of Nycil are as mentioned:

1. Increasing competition as many companies trying to enter into this segment
2. Cheap imitation products

Nycil Competition


Below are the top 4 Nycil competitors:

1. Dermicool
2. Shower to Shower
3. Boro plus prickly heat powder

4. Sundeo summer powder

The brandguide table above concludes the Nycil SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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