Kotex SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 7800

SWOT analysis of Kotex analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kotex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kotex to benchmark its business & performance as compared to the competitors and industry. Kotex is one of the leading brands in the FMCG sector. The table below also lists the top Kotex competitors and elaborates Kotex market segmentation, target group, positioning & Unique Selling Proposition (USP).

Kotex SWOT, Competitors, Marketing STP & Brand analysis Table
Kotex Brand Analysis
Parent Company






Tagline/ Slogan

‘Break the cycle’


An age old brand with a wide range of products and always at the forefront of innovation

Kotex STP

Sanitary Pads, tampons and liners

Target Group

Young women


Change the conversation surrounding feminine care from one of shame and embarrassment to one of open, honest dialogue.

Kotex SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kotex. Strengths are:

1. A 90 year old brand with many product lines to satisfy need sets of different consumers

2. Creative and attractive packaging

3. It enjoys the brand trust associated with Kimberley Clark


Here are the weaknesses in the Kotex SWOT Analysis:

1. Company just relies on TV and print media for promotion, not much online presence

2. Not much innovation has been introduced in the product if compared to competitors who offer a much wider range


Following are the Opportunities in Kotex SWOT Analysis:

1. Can increase awareness and encourage trials by associating with schools, colleges and women related seminars and forums

2. Advertise through online medium


The threats in the SWOT Analysis of Kotex are as mentioned:

1. The market is quite cluttered with very strong global players as well as local companies

2. It is not a freely discussed topic in Indian society which makes targeting and promotion difficult

Kotex Competition

Below are the top 3 Kotex competitors:

1. Whisper

2. Stayfree

3. Carefree

The brandguide table above concludes the Kotex SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kotex. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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