Kotex SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Kotex analyses the brand by its strengths, weaknesses, opportunities & threats. In Kotex SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kotex to benchmark its business & performance as compared to the competitors. Kotex is one of the leading brands in the FMCG sector.

The table below lists the Kotex SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kotex competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Kotex SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kotex Brand Analysis
Parent Company

Kimberly-Clark

Category

FMCG

Sector

FMCG

Tagline/ Slogan

‘Break the cycle’

USP

An age old brand with a wide range of products and always at the forefront of innovation

Kotex STP
Segment

Sanitary Pads, tampons and liners

Target Group

Young women

Positioning

Change the conversation surrounding feminine care from one of shame and embarrassment to one of open, honest dialogue.

SWOT Analysis of Kotex
Kotex Strengths

Below are the Strengths in the SWOT Analysis of Kotex:

1. A 90 year old brand with many product lines to satisfy need sets of different consumers

2. Creative and attractive packaging

3. It enjoys the brand trust associated with Kimberley Clark

Kotex Weaknesses

Here are the weaknesses in the Kotex SWOT Analysis:

1. Company just relies on TV and print media for promotion, not much online presence

2. Not much innovation has been introduced in the product if compared to competitors who offer a much wider range

Kotex Opportunities

Following are the Opportunities in Kotex SWOT Analysis:

1. Can increase awareness and encourage trials by associating with schools, colleges and women related seminars and forums

2. Advertise through online medium

Kotex Threats

The threats in the SWOT Analysis of Kotex are as mentioned:

1. The market is quite cluttered with very strong global players as well as local companies

2. It is not a freely discussed topic in Indian society which makes targeting and promotion difficult

Kotex Competition
Kotex Competitors

Below are the top 3 competitors of Kotex:

1. Whisper

2. Stayfree

3. Carefree


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kotex. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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