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  3. Wella SWOT Analysis

Wella SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: February 21, 2024Read time:

Here is a detailed SWOT analysis of Wella covering strengths, weaknesses, opportunities and threats.

Wella Strengths

  1. Strong product development program which enables it to maintain a healthy pipeline of products
  2. Strong distribution network with presence in stable and mature markets as well as growing, dynamic markets
  3. Innovative, introduced Koleston – the first cream haircolor in the world
  4. Support of P&G –benefits from P&G’s extensive distribution network and marketing strengths

Above are the strengths in the SWOT Analysis of Wella. The strengths of Wella looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wella Weaknesses

  1. Weak financial performance
  2. Usage of chemicals in various hair care products which are taken to be harmful by some customers in the category(for all brands of hair color)
  3. High service costs involved

These were the weaknesses in the Wella SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wella Opportunities

  1. High growth potential for male grooming products
  2. Growth in emerging markets
  3. Introduction of new products in its various categories
  4. Extending the brand portfolio and at the same time focusing on the segment of higher priced international prestige fragrances

Above we covered the opportunities in Wella SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Wella

Wella Threats

  1. Growing demand for private label cosmetics and hair care products
  2. Consumer protection issues regarding use of chemicals in various cosmetic products
  3. Aggresive competitors and price wars

The threats in the SWOT Analysis of Wella are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wella SWOT analysis.

About Wella

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wella Overview
Parent Company

Procter and Gamble


Personal Care brands- Cosmetics



Tagline/ Slogan

Trends by Wella


One of the largest hair care companies in the world

Wella STP

Higher priced segment of the personal care market

Target Group

Women and men seeking products for hair care and personal care


Sets new trends with its innovative products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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