Wella SWOT Analysis

Published in FMCG category by MBA Skool Team, Last Updated: April 20, 2020

Here is a detailed SWOT analysis of Wella covering strengths, weaknesses, opportunities and threats.

Wella Strengths

  1. Strong product development program which enables it to maintain a healthy pipeline of products
  2. Strong distribution network with presence in stable and mature markets as well as growing, dynamic markets
  3. Innovative, introduced Koleston – the first cream haircolor in the world
  4. Support of P&G –benefits from P&G’s extensive distribution network and marketing strengths

Above are the strengths in the SWOT Analysis of Wella. The strengths of Wella looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wella Weaknesses

  1. Weak financial performance
  2. Usage of chemicals in various hair care products which are taken to be harmful by some customers in the category(for all brands of hair color)
  3. High service costs involved

These were the weaknesses in the Wella SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Read more about Wella

Wella Opportunities

  1. High growth potential for male grooming products
  2. Growth in emerging markets
  3. Introduction of new products in its various categories
  4. Extending the brand portfolio and at the same time focusing on the segment of higher priced international prestige fragrances

Above we covered the opportunities in Wella SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wella Threats

  1. Growing demand for private label cosmetics and hair care products
  2. Consumer protection issues regarding use of chemicals in various cosmetic products
  3. Aggresive competitors and price wars

The threats in the SWOT Analysis of Wella are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wella SWOT analysis.

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About Wella

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wella Overview
Parent Company

Procter and Gamble

Category

Personal Care brands- Cosmetics

Sector

FMCG

Tagline/ Slogan

Trends by Wella

USP

One of the largest hair care companies in the world

Wella STP
Segmentation

Higher priced segment of the personal care market

Target Group

Women and men seeking products for hair care and personal care

Positioning

Sets new trends with its innovative products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wella. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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