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Garnier SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: November 11, 2023Read time:

Here is a detailed SWOT analysis of Garnier covering strengths, weaknesses, opportunities and threats.

Garnier Strengths

  1. Presence in Developed Emerging Markets
  2. Strong R&D capability
  3. High number of Variants Available
  4. Excellent distribution network
  5. Highly popular brand due to advertising and marketing

Above are the strengths in the SWOT Analysis of Garnier. The strengths of Garnier looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Garnier Weaknesses

  1. Higher Price as compared to other brands
  2. Late entry into Asian markets, hence lesser market share

These were the weaknesses in the Garnier SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Garnier Opportunities

  1. Demand for natural cosmetics
  2. Changing consumer lifestyles
  3. Beauty products market growing with a significant rate
  4. Tie-ups with corporates, hotel chains and penetrate rural markets

Above we covered the opportunities in Garnier SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Garnier Threats

  1. Existing Competition
  2. Price Competition among Branded Manufacturers

The threats in the SWOT Analysis of Garnier are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Garnier SWOT analysis.

About Garnier

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Garnier Overview
Parent Company



Personal Care brands - Hair care



Tagline/ Slogan

No One makes your hair stronger


Shampoo + Oil eliminates need of two separate hair care routine /

Long and strong hair

Garnier STP

Upper middle class and affluent segment

Target Market

High Income and middle income group of all ages(includes all variants of fructis shampoo)


Fortifies your hair and gives them shine

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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