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Ghari Detergent SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: October 20, 2023Read time:

Here is a detailed SWOT analysis of Ghari Detergent covering strengths, weaknesses, opportunities and threats.

Ghari Detergent Strengths

  1. Market leader in the tier-3 & tier-4 segment of detergent market in India
  2. Strong reach to the rural consumer
  3. The tagline ‘Pehle istemaal kare fir wishwaas kare’ has struck a chord amongst the price-sensitive mass market
  4. High push by retailers and high word-of-mouth amongst consumers
  5. Good branding through TVCs and print ads

Above are the strengths in the SWOT Analysis of Ghari Detergent. The strengths of Ghari Detergent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ghari Detergent Weaknesses

  1.  Limited export market as compared to international brands
  2. Unable to completely penetrate in premium segment because of image

These were the weaknesses in the Ghari Detergent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ghari Detergent Opportunities

  1. Entered western & southern India recently where lies a huge market opportunity
  2. Further penetrate the rural market by collaborating with various NGOs

Above we covered the opportunities in Ghari Detergent SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ghari Detergent Threats

  1. Low profit margins in detergent sector
  2. Threat from existing and new players in the market

The threats in the SWOT Analysis of Ghari Detergent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ghari Detergent SWOT analysis.

About Ghari Detergent

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ghari Detergent Overview
Parent Company

Rohit Surfuctants Private Limited


Soap & Detergents



Tagline/ Slogan

Pehle istemaal kare, fir vishwaas kare


A low-priced detergent which provides cleansing within the budget of a lower-middle class family

Ghari Detergent STP

Detergents for households

Target Market

Lower-middle class family (Tier-4 & Tier-3 families)


A detergent which provides cleansing at competitive prices

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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