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Meswak SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: June 01, 2023Read time:

Here is a detailed SWOT analysis of Meswak covering strengths, weaknesses, opportunities and threats.

Meswak Strengths

  1. Made from the rare herb of the famous ‘Toothbrush Tree’
  2. One of the largest premium toothpaste brand in the country
  3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs
  4. Does not contain any harsh chemicals
  5. Good distribution and presence in the rural market

Above are the strengths in the SWOT Analysis of Meswak. The strengths of Meswak looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Meswak Weaknesses

  1.  Toothpaste brands are overshadowed by Colgate
  2.  Limited customer base

These were the weaknesses in the Meswak SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Meswak Opportunities

  1. Export potential
  2. Untapped rural and semi-urban potential
  3. Better promotion and expansion

Above we covered the opportunities in Meswak SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Meswak Threats

  1. Lack of brand loyalty of customers
  2. Aggressive competitors
  3. Easy availability of substitutes at similar prices

The threats in the SWOT Analysis of Meswak are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Meswak SWOT analysis.

About Meswak

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Meswak Overview
Parent Company



Personal Care brands - Toothpastes



Tagline/ Slogan

Complete natural oral care; Complete protection to teeth


Provides protection against all forms of tooth decay

Meswak STP

Herbal, white toothpaste

Target Market

Urban and especially rural population


A product containing Indian ingredients providing complete protection from oral problems

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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