Lucozade is one of the leading brands in the FMCG sector. Lucozade SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lucozade:
A well established sports drink in UK with a presence in several other international markets
It enjoys the strong distribution network of GSK
Expanded to a range of products to cater to specific needs of different consumers
A dedicated website provides a stronger online presence with engaging content for its target group
Above are the strengths in the SWOT Analysis of Lucozade. The strengths of Lucozade looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Not much advertising in print media and TV.
Brand recall and awareness is not very high
These were the weaknesses in the Lucozade SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.
Increasing penetration in rural markets
Sports drink is a nascent but fast growing category in India.
Above we covered the opportunities in Lucozade SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aggressive marketing and promotion by competition
FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
The threats in the SWOT Analysis of Lucozade are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
‘Lucozade is fuel for body and soul/Lucozade replaces lost energy’
A scientifically formulated drink backed by years of research as well as approved by independent authorities such as World Anti-Doping Agency that further establishes its credibility
Sports based positioning
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