Axe Deodorant is one of the leading brands in the FMCG sector. Axe Deodorant SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Axe Deodorant:
Each of the fragrances created by international fragrance diva Ann Gottlieb
The formulation is a base with higher efficacy
Excellent advertising and branding targeting the youth
Good distribution, Promotions and campaigns for luring customers
Also provides grooming range like shaving gel, foam, After-Shave lotion, and Cologne Talc
Above are the strengths in the SWOT Analysis of Axe Deodorant. The strengths of Axe Deodorant looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Axe Deodorant Weaknesses
Only an urban market phenomenon
High pricing reduces the target market
Controversial advertising often leads to legal issues
These were the weaknesses in the Axe Deodorant SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Axe Deodorant Opportunities
Coming up with Limited Edition fragrances
Tie up with hotel chains and large organizations like gym chains etc
Above we covered the opportunities in Axe Deodorant SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Axe Deodorant Threats
Deodorants sales are seasonal. Maximum sales happen in the summer months (April to September)
Competition from Premium Segment Deodorants like Burberry, Body Shop
The threats in the SWOT Analysis of Axe Deodorant are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Axe Deodorant SWOT analysis.
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About Axe Deodorant
The table below gives the brand overview along with its target market, segmentation, positioning & USP
AXE is a cool, iconic, youth brand available which is the largest selling Male Deodorant in the country
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