Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Axe Deodorant analyses the brand by its strengths, weaknesses, opportunities & threats. In Axe Deodorant SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Axe Deodorant to benchmark its business & performance as compared to the competitors. Axe Deodorant is one of the leading brands in the FMCG sector.
The table below lists the Axe Deodorant SWOT (Strengths, Weaknesses, Opportunities, Threats), top Axe Deodorant competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
AXE is a cool, iconic, youth brand available which is the largest selling Male Deodorant in the country
SWOT Analysis of Axe Deodorant
Axe Deodorant Strengths
Below are the Strengths in the SWOT Analysis of Axe Deodorant:
1. Each of the fragrances created by international fragrance diva Ann Gottlieb 2. The formulation is a base with higher efficacy 3. Excellent advertising and branding targeting the youth 4. Good distribution, Promotions and campaigns for luring customers 5. Also provides grooming range like shaving gel, foam, After-Shave lotion, and Cologne Talc
Axe Deodorant Weaknesses
Here are the weaknesses in the Axe Deodorant SWOT Analysis:
1. Only an urban market phenomenon 2. High pricing reduces the target market 3.Controversial advertising often leads to legal issues
Axe Deodorant Opportunities
Following are the Opportunities in Axe Deodorant SWOT Analysis:
1. Coming up with Limited Edition fragrances 2. Tie up with hotel chains and large organizations like gym chains etc
Axe Deodorant Threats
The threats in the SWOT Analysis of Axe Deodorant are as mentioned:
1. Deodorants sales are seasonal. Maximum sales happen in the summer months (April to September) 2. Competition from Premium Segment Deodorants like Burberry, Body Shop
Axe Deodorant Competition
Axe Deodorant Competitors
Below are the top 3 competitors of Axe Deodorant:
1. Set Wet 2. Zatak 3. Fuel Deodorant
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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