Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Close Up analyses the brand by its strengths, weaknesses, opportunities & threats. In Close Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Close Up to benchmark its business & performance as compared to the competitors. Close Up is one of the leading brands in the FMCG sector.
The table below lists the Close Up SWOT (Strengths, Weaknesses, Opportunities, Threats), top Close Up competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Close Up SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Close Up is synonymous with 'Freshness' that gives a confidence to get close to someone you love.
Close Up STP
Gel Toothpaste – Alternative to White Toothpaste
Urban population specially the youth
Toothpaste that is also a mouthwash for fresh breath
SWOT Analysis of Close Up
Close Up Strengths
Below are the Strengths in the SWOT Analysis of Close Up:
1. First gel toothpaste in India – launched in 1980 2. The dual benefits (shiny white teeth & fresh breath) and a modern ingredient (Mouthwash) makes it very appealing 3. Market leader in the gel-segment for almost 3 decades 4. Excellent advertising and branding
Close Up Weaknesses
Here are the weaknesses in the Close Up SWOT Analysis:
1. Popular only in Urban Areas 2. Range contains only gel based toothpastes, no option like 2 in 1 or cream based
Close Up Opportunities
Following are the Opportunities in Close Up SWOT Analysis:
1.India's 1st singing contest 'Close-UpSangeetMuqabala' on Radio and 'Close-Up Antakshari' on TV. 2. First mover of the gel paste segment 3. Strong positioning in the segment of 2 in 1 toothpaste
Close Up Threats
The threats in the SWOT Analysis of Close Up are as mentioned:
1. Many variants of toothpaste can be confusing for the consumer 2.Many people in rural India still clean their teeth with traditional products (neem twigs, salt, ash) 3. New entrants in the segment
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