Close Up SWOT Analysis
Close Up SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Close Up, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Close Up is one of the leading brands in the FMCG sector. The article below lists the Close Up SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Close Up Strengths
The strengths of Close Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Close Up :
1. First gel toothpaste in India – launched in 1980
2. The dual benefits (shiny white teeth & fresh breath) and a modern ingredient (Mouthwash) makes it very appealing
3. Market leader in the gel-segment for almost 3 decades
4. Excellent advertising and branding
Close Up Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Close Up SWOT Analysis:
1. Popular only in Urban Areas
2. Range contains only gel based toothpastes, no option like 2 in 1 or cream based
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Close Up Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Close Up SWOT Analysis:
1.India's 1st singing contest 'Close-UpSangeetMuqabala' on Radio and 'Close-Up Antakshari' on TV.
2. First mover of the gel paste segment
3. Strong positioning in the segment of 2 in 1 toothpaste
Close Up Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Close Up are as mentioned:
1. Many variants of toothpaste can be confusing for the consumer
2.Many people in rural India still clean their teeth with traditional products (neem twigs, salt, ash)
3. New entrants in the segment
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Hence this concludes the Close Up SWOT analysis.
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About Close Up
| Close Up Overview | |
|---|---|
| Parent Company |
HUL (Unilever) |
| Category |
Personal Care – Toothpaste |
| Sector | |
| Tagline/ Slogan |
Taazgi Jo Paas Laye |
| USP |
Close Up is synonymous with 'Freshness' that gives a confidence to get close to someone you love. |
| Close Up STP | |
| Segmentation |
Gel Toothpaste – Alternative to White Toothpaste |
| Target Market |
Urban population specially the youth |
| Positioning |
Toothpaste that is also a mouthwash for fresh breath |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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