SWOT analysis of Close Up analyses the brand by its strengths, weaknesses, opportunities & threats. In Close Up SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Close Up to benchmark its business & performance as compared to the competitors. Close Up is one of the leading brands in the FMCG sector.
The table below lists the Close Up SWOT (Strengths, Weaknesses, Opportunities, Threats), top Close Up competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Close Up Brand Analysis | |
---|---|
Parent Company |
HUL (Unilever) |
Category |
Personal Care – Toothpaste |
Sector | |
Tagline/ Slogan |
Taazgi Jo Paas Laye |
USP |
Close Up is synonymous with 'Freshness' that gives a confidence to get close to someone you love. |
Close Up STP | |
Segment |
Gel Toothpaste – Alternative to White Toothpaste |
Target Group |
Urban population specially the youth |
Positioning |
Toothpaste that is also a mouthwash for fresh breath |
SWOT Analysis of Close Up | |
Close Up Strengths |
Below are the Strengths in the SWOT Analysis of Close Up: 1. First gel toothpaste in India – launched in 1980 |
Close Up Weaknesses |
Here are the weaknesses in the Close Up SWOT Analysis: 1. Popular only in Urban Areas |
Close Up Opportunities |
Following are the Opportunities in Close Up SWOT Analysis: 1.India's 1st singing contest 'Close-UpSangeetMuqabala' on Radio and 'Close-Up Antakshari' on TV. |
Close Up Threats |
The threats in the SWOT Analysis of Close Up are as mentioned: 1. Many variants of toothpaste can be confusing for the consumer |
Close Up Competition | |
Close Up Competitors |
Below are the top 4 competitors of Close Up: 1.Colgate |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Close Up. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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