Close Up is one of the leading brands in the FMCG sector. Close Up SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Close Up:
The dual benefits (shiny white teeth & fresh breath) and a modern ingredient (Mouthwash) makes it very appealing
Market leader in the gel-segment for almost 3 decades
Excellent advertising and branding
Above are the strengths in the SWOT Analysis of Close Up. The strengths of Close Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Close Up Weaknesses
Popular only in Urban Areas
Range contains only gel based toothpastes, no option like 2 in 1 or cream based
These were the weaknesses in the Close Up SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Close Up is synonymous with 'Freshness' that gives a confidence to get close to someone you love.
Close Up STP
Gel Toothpaste – Alternative to White Toothpaste
Urban population specially the youth
Toothpaste that is also a mouthwash for fresh breath
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