Close Up SWOT Analysis
Close Up is one of the leading brands in the FMCG sector. Close Up SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Close Up:
Quick Glance:
Close Up Strengths
- First gel toothpaste in India – launched in 1980
- The dual benefits (shiny white teeth & fresh breath) and a modern ingredient (Mouthwash) makes it very appealing
- Market leader in the gel-segment for almost 3 decades
- Excellent advertising and branding
Above are the strengths in the SWOT Analysis of Close Up. The strengths of Close Up looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Close Up Weaknesses
- Popular only in Urban Areas
- Range contains only gel based toothpastes, no option like 2 in 1 or cream based
These were the weaknesses in the Close Up SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Close Up Opportunities
- India's 1st singing contest 'Close-UpSangeetMuqabala' on Radio and 'Close-Up Antakshari' on TV.
- First mover of the gel paste segment
- Strong positioning in the segment of 2 in 1 toothpaste
Above we covered the opportunities in Close Up SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Close Up Threats
- Many variants of toothpaste can be confusing for the consumer
- Many people in rural India still clean their teeth with traditional products (neem twigs, salt, ash)
- New entrants in the segment
The threats in the SWOT Analysis of Close Up are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Close Up SWOT analysis.
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About Close Up
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Close Up Overview | |
|---|---|
| Parent Company |
HUL (Unilever) |
| Category |
Personal Care – Toothpaste |
| Sector | |
| Tagline/ Slogan |
Taazgi Jo Paas Laye |
| USP |
Close Up is synonymous with 'Freshness' that gives a confidence to get close to someone you love. |
| Close Up STP | |
| Segmentation |
Gel Toothpaste – Alternative to White Toothpaste |
| Target Market |
Urban population specially the youth |
| Positioning |
Toothpaste that is also a mouthwash for fresh breath |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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