SWOT analysis of Ariel analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ariel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ariel to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ariel is one of the leading brands in the FMCG sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ariel competitors and includes Ariel target market, segmentation, positioning & Unique Selling Proposition (USP).
Ariel Brand Analysis | |
---|---|
Parent Company |
Procter and Gamble |
Category |
Home Care brands - detergents |
Sector | |
Tagline/ Slogan |
Sirf yaadein taaza rakhe, daag nahi |
USP |
The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove stains |
Ariel STP | |
Ariel Segmentation |
Premium product – People who want quality and are ready to pay more price for good quality product |
Ariel Target Market |
Upper middle class and rich class of the society |
Ariel Positioning |
Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product |
Ariel SWOT Analysis | |
Ariel Strengths |
Below are the Strengths in the SWOT Analysis of Ariel: 1. World leader in detergent segment |
Ariel Weaknesses |
Here are the weaknesses in the Ariel SWOT Analysis: 1. Various lower priced products available in the market |
Ariel Opportunities |
Following are the Opportunities in Ariel SWOT Analysis: 1. 5700 crore detergent market |
Ariel Threats |
The threats in the SWOT Analysis of Ariel are as mentioned: 1.Counterfeit products in rural areas |
Ariel Competition | |
Competitors |
Below are the top 3 Ariel competitors: 1. Surf Excel |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ariel. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
Search & Explore : BrandGuide
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