Ariel is one of the leading brands in the FMCG sector. Ariel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Ariel:
Quality detergent – can remove the toughest stains
Has made a strong base in the mind of users by various innovations in marketing
1st to introduce fragrances in the market
Above are the strengths in the SWOT Analysis of Ariel. The strengths of Ariel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Various lower priced products available in the market
These were the weaknesses in the Ariel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove stains
Premium product – People who want quality and are ready to pay more price for good quality product
Upper middle class and rich class of the society
Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product
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