Ariel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Procter and Gamble

Home Care brands - detergents

FMCG

Sirf yaadein taaza rakhe, daag nahi

The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove  stains

Premium product – People who want quality and are ready to pay more price for good quality product

Upper middle class and rich class of the society

Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product

Below are the Strengths in the SWOT Analysis of Ariel:

1. World leader in detergent segment
2. Quality detergent – can remove the toughest stains
3. Has made a strong base in the mind of users by various innovations in marketing
4. 1^st to introduce fragrances in the market

Here are the weaknesses in the Ariel SWOT Analysis:

1. Various lower priced products available in the market
2. Strong competitors

Following are the Opportunities in Ariel SWOT Analysis:

1. 5700 crore detergent market
2.Big untapped rural market
3.Can use its brand imprint in the minds of people to increase its customer base

The threats in the SWOT Analysis of Ariel are as mentioned:

1.Counterfeit products in rural areas
2.Aggressive price competition
3.Ambush marketing harming the products reputation

Below are the top 3 Ariel competitors:

1. Surf Excel
2.Henkel
3.Nirma Ltd