Ariel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Ariel analyses the brand by its strengths, weaknesses, opportunities & threats. In Ariel SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ariel to benchmark its business & performance as compared to the competitors. Ariel is one of the leading brands in the FMCG sector.

The table below lists the Ariel SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ariel competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Ariel SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ariel Brand Analysis
Parent Company

Procter and Gamble


Home Care brands - detergents



Tagline/ Slogan

Sirf yaadein taaza rakhe, daag nahi


The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove  stains

Ariel STP

Premium product – People who want quality and are ready to pay more price for good quality product

Target Group

Upper middle class and rich class of the society


Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product

SWOT Analysis of Ariel
Ariel Strengths

Below are the Strengths in the SWOT Analysis of Ariel:

1. World leader in detergent segment
2. Quality detergent – can remove the toughest stains
3. Has made a strong base in the mind of users by various innovations in marketing
4. 1st to introduce fragrances in the market

Ariel Weaknesses

Here are the weaknesses in the Ariel SWOT Analysis:

1. Various lower priced products available in the market
2. Strong competitors

Ariel Opportunities

Following are the Opportunities in Ariel SWOT Analysis:

1. 5700 crore detergent market
2.Big untapped rural market
3.Can use its brand imprint in the minds of people to increase its customer base

Ariel Threats

The threats in the SWOT Analysis of Ariel are as mentioned:

1.Counterfeit products in rural areas
2.Aggressive price competition
3.Ambush marketing harming the products reputation

Ariel Competition
Ariel Competitors

Below are the top 3 competitors of Ariel:

1. Surf Excel
3.Nirma Ltd

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ariel. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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