Ariel SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Ariel SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ariel, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ariel to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ariel is one of the leading brands in the FMCG sector.

The article below lists the Ariel SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ariel SWOT Analysis:

SWOT Analysis of Ariel

For Ariel, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ariel Strengths

The strengths of Ariel looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ariel :

1. World leader in detergent segment
2. Quality detergent – can remove the toughest stains
3. Has made a strong base in the mind of users by various innovations in marketing
4. 1st to introduce fragrances in the market

Ariel Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ariel SWOT Analysis:

1. Various lower priced products available in the market
2. Strong competitors

Ariel Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ariel SWOT Analysis:

1. 5700 crore detergent market
2.Big untapped rural market
3.Can use its brand imprint in the minds of people to increase its customer base

Ariel Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ariel are as mentioned:

1.Counterfeit products in rural areas
2.Aggressive price competition
3.Ambush marketing harming the products reputation

Ariel Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Ariel:

1. Surf Excel
3.Nirma Ltd

Hence this concludes the Ariel SWOT analysis.

Continue reading more about the brand/company.

About Ariel

Ariel Overview
Parent Company

Procter and Gamble


Home Care brands - detergents



Tagline/ Slogan

Sirf yaadein taaza rakhe, daag nahi


The product has been in the market for many decades and has established its image as the product which can remove dirtiest and difficult to remove  stains

Ariel STP

Premium product – People who want quality and are ready to pay more price for good quality product

Target Market

Upper middle class and rich class of the society


Positioned by the special attributes it possesses of cleaning the dirtiest stains by micro cleaning system in the product

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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