Odomos SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 6264

SWOT analysis of Odomos analyses the brand/company with its strengths, weaknesses, opportunities & threats. Odomos is one of the leading brands in the FMCG sector. The table below also lists the top Odomos competitors and elaborates Odomos segmentation, targeting, positioning & USP.

Odomos SWOT, Competitors, Marketing STP & Brand analysis Table
Odomos Brand Analysis
Parent Company



Home Care brands



Tagline/ Slogan

100% protection from disease causing mosquitoes; Safe effective anywhere


Market leader in its category of personal care creams in household insecticides

Odomos STP

Households and middle class category of the society

Target Group

Families going out in open areas , Mothers and children going to parks, schools


Peaceful sleep overnight and only protection outside the four walls of the house with a fragrant cream

Odomos SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Odomos. Strengths are:

1. Has attributes both of a skin lotion and a mosquito repellant cream
2. Fragrance which makes it appealing compared to other mosquito repellants
3. Handy tube and can be applied while travelling or anywhere to provide protection from mosquitoes in schools, parks and fields
4. Cost effective product in terms of its price and weight

5. Works for a long duration thus no need to change the coil again and again or replace the mat

6. One of the most popular brands especially in the semi urban areas


Here are the weaknesses in the Odomos SWOT Analysis:

1. Smallest sub category in household insecticide category
2. Fear of being not suitable particularly to children, can’t be applied in large quantities


Following are the Opportunities in Odomos SWOT Analysis:

1. Promote product’s advantage for people with lung problems as against coils and sprays which release smoke in closed rooms
2.More R&D investment in improving the product
3.Make product for different skin types or with different fragrances

4. Untapped rural market


The threats in the SWOT Analysis of Odomos are as mentioned:

1.Price wars with competitors
2.Aggresive competitors
3.Early market capture by coils and sprays which can reach in all directions and effective against large quantities of mosquitoes

Odomos Competition

Below are the top 4 Odomos competitors:

1.Mortein mosquito repellant coil
2.AllOut mosquito repellant
3.Hit mosquito repellant sprays

4.Goodknight mat

The brandguide table above concludes the Odomos SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Odomos. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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