Odomos SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Odomos analyses the brand by its strengths, weaknesses, opportunities & threats. In Odomos SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Odomos to benchmark its business & performance as compared to the competitors. Odomos is one of the leading brands in the FMCG sector.

The article below lists the Odomos SWOT (Strengths, Weaknesses, Opportunities, Threats), top Odomos competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Odomos

Odomos Overview
Parent Company

Dabur

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

100% protection from disease causing mosquitoes; Safe effective anywhere

USP

Market leader in its category of personal care creams in household insecticides

Odomos STP
Segmentation

Households and middle class category of the society

Target Market

Families going out in open areas , Mothers and children going to parks, schools

Positioning

Peaceful sleep overnight and only protection outside the four walls of the house with a fragrant cream

SWOT Analysis of Odomos

For Odomos, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Odomos SWOT Analysis:

Odomos Strengths

The strengths of Odomos looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Odomos :

1. Has attributes both of a skin lotion and a mosquito repellant cream
2. Fragrance which makes it appealing compared to other mosquito repellants
3. Handy tube and can be applied while travelling or anywhere to provide protection from mosquitoes in schools, parks and fields
4. Cost effective product in terms of its price and weight

5. Works for a long duration thus no need to change the coil again and again or replace the mat

6. One of the most popular brands especially in the semi urban areas

Odomos Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Odomos SWOT Analysis:

1. Smallest sub category in household insecticide category
2. Fear of being not suitable particularly to children, can’t be applied in large quantities


Odomos Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Odomos SWOT Analysis:

1. Promote product’s advantage for people with lung problems as against coils and sprays which release smoke in closed rooms
2.More R&D investment in improving the product
3.Make product for different skin types or with different fragrances

4. Untapped rural market


Odomos Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Odomos are as mentioned:

1.Price wars with competitors
2.Aggresive competitors
3.Early market capture by coils and sprays which can reach in all directions and effective against large quantities of mosquitoes

Odomos Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Odomos:

1.Mortein mosquito repellant coil
2.AllOut mosquito repellant
3.Hit mosquito repellant sprays

4.Goodknight mat


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Odomos. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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