Comfort Fabric Conditioner SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 10010

SWOT analysis of Comfort Fabric Conditioner analyses the brand/company with its strengths, weaknesses, opportunities & threats. Comfort Fabric Conditioner is one of the leading brands in the FMCG sector. In addition to SWOT Analysis, the table below also lists the top Comfort Fabric Conditioner competitors and elaborates Comfort Fabric Conditioner segmentation, targeting, positioning & USP.

Comfort Fabric Conditioner

Parent Company



Home Care - Detergent



Tagline/ Slogan

Comfort makes a good clothes day


Long lasting freshness and exceptional softness

Comfort Fabric Conditioner STP


Detergent – Pre Wash Softener

Target Group

Urban – Middle & Upper Class Households


Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.

Comfort Fabric Conditioner SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Comfort Fabric Conditioner. Strengths are:

1. The world’s largest fabric conditioner brand
2.  Available in 2 variants – Comfort Lily Fresh & Comfort Blue
3.  Excellent distribution channel available


Here are the weaknesses in the Comfort Fabric Conditioner SWOT Analysis:

1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.


Following are the Opportunities in Comfort Fabric Conditioner SWOT Analysis:

1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market
2.The pre-wash treatment of clothes are new to consumers in emerging markets
3. Increased purchasing power and care for clothes


The threats in the SWOT Analysis of Comfort Fabric Conditioner are as mentioned:

1. Still mainly used just in urban areas by middle and upper middle class families
2.The need for a fabric softener is not currently felt by Indian consumers
3.Hindrance to the category's acceptance will be the time and effort for using such a product

Comfort Fabric Conditioner Competition


Below are the top 2 Comfort Fabric Conditioner competitors:

1. Bambi
2. Godrej Ezee

The brandguide table above concludes the Comfort Fabric Conditioner SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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