Comfort Fabric Conditioner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

HUL

Home Care - Detergent

FMCG

Comfort makes a good clothes day

Long lasting freshness and exceptional softness

Detergent – Pre Wash Softener

Urban – Middle & Upper Class Households

Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.

Below are the Strengths in the SWOT Analysis of Comfort Fabric Conditioner:

1. The world’s largest fabric conditioner brand
2.  Available in 2 variants – Comfort Lily Fresh & Comfort Blue
3.  Excellent distribution channel available

Here are the weaknesses in the Comfort Fabric Conditioner SWOT Analysis:

1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.

Following are the Opportunities in Comfort Fabric Conditioner SWOT Analysis:

1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market
2.The pre-wash treatment of clothes are new to consumers in emerging markets
3. Increased purchasing power and care for clothes

The threats in the SWOT Analysis of Comfort Fabric Conditioner are as mentioned:

1. Still mainly used just in urban areas by middle and upper middle class families
2.The need for a fabric softener is not currently felt by Indian consumers
3.Hindrance to the category's acceptance will be the time and effort for using such a product

Below are the top 2 Comfort Fabric Conditioner competitors:

1. Bambi
2. Godrej Ezee