Comfort Fabric Conditioner SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

Comfort Fabric Conditioner SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Comfort Fabric Conditioner, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Comfort Fabric Conditioner to benchmark its business & performance as compared to the competitors, and make strategic improvements. Comfort Fabric Conditioner is one of the leading brands in the FMCG sector.

The article below lists the Comfort Fabric Conditioner SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Comfort Fabric Conditioner SWOT Analysis:

SWOT Analysis of Comfort Fabric Conditioner

For Comfort Fabric Conditioner, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Comfort Fabric Conditioner Strengths

The strengths of Comfort Fabric Conditioner looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Comfort Fabric Conditioner :

1. The world’s largest fabric conditioner brand
2.  Available in 2 variants – Comfort Lily Fresh & Comfort Blue
3.  Excellent distribution channel available

Comfort Fabric Conditioner Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Comfort Fabric Conditioner SWOT Analysis:

1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.

Comfort Fabric Conditioner Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Comfort Fabric Conditioner SWOT Analysis:

1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market
2.The pre-wash treatment of clothes are new to consumers in emerging markets
3. Increased purchasing power and care for clothes

Comfort Fabric Conditioner Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Comfort Fabric Conditioner are as mentioned:

1. Still mainly used just in urban areas by middle and upper middle class families
2.The need for a fabric softener is not currently felt by Indian consumers
3.Hindrance to the category's acceptance will be the time and effort for using such a product

Comfort Fabric Conditioner Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Comfort Fabric Conditioner:

1. Bambi
2. Godrej Ezee

Hence this concludes the Comfort Fabric Conditioner SWOT analysis.

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About Comfort Fabric Conditioner

Comfort Fabric Conditioner Overview
Parent Company



Home Care - Detergent



Tagline/ Slogan

Comfort makes a good clothes day


Long lasting freshness and exceptional softness

Comfort Fabric Conditioner STP

Detergent – Pre Wash Softener

Target Market

Urban – Middle & Upper Class Households


Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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