Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Comfort Fabric Conditioner analyses the brand by its strengths, weaknesses, opportunities & threats. In Comfort Fabric Conditioner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Comfort Fabric Conditioner to benchmark its business & performance as compared to the competitors. Comfort Fabric Conditioner is one of the leading brands in the FMCG sector.
The table below lists the Comfort Fabric Conditioner SWOT (Strengths, Weaknesses, Opportunities, Threats), top Comfort Fabric Conditioner competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.
SWOT Analysis of Comfort Fabric Conditioner
Comfort Fabric Conditioner Strengths
Below are the Strengths in the SWOT Analysis of Comfort Fabric Conditioner:
1. The world’s largest fabric conditioner brand 2. Available in 2 variants – Comfort Lily Fresh & Comfort Blue 3. Excellent distribution channel available
Comfort Fabric Conditioner Weaknesses
Here are the weaknesses in the Comfort Fabric Conditioner SWOT Analysis:
1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.
Comfort Fabric Conditioner Opportunities
Following are the Opportunities in Comfort Fabric Conditioner SWOT Analysis:
1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market 2.The pre-wash treatment of clothes are new to consumers in emerging markets 3. Increased purchasing power and care for clothes
Comfort Fabric Conditioner Threats
The threats in the SWOT Analysis of Comfort Fabric Conditioner are as mentioned:
1. Still mainly used just in urban areas by middle and upper middle class families 2.The need for a fabric softener is not currently felt by Indian consumers 3.Hindrance to the category's acceptance will be the time and effort for using such a product
Comfort Fabric Conditioner Competition
Comfort Fabric Conditioner Competitors
Below are the top 2 competitors of Comfort Fabric Conditioner:
1. Bambi 2. Godrej Ezee
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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