Comfort Fabric Conditioner is one of the leading brands in the FMCG sector. Comfort Fabric Conditioner SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Comfort Fabric Conditioner:
Available in 2 variants – Comfort Lily Fresh & Comfort Blue
Excellent distribution channel available
Above are the strengths in the SWOT Analysis of Comfort Fabric Conditioner. The strengths of Comfort Fabric Conditioner looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Comfort Fabric Conditioner Weaknesses
Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.
These were the weaknesses in the Comfort Fabric Conditioner SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Comfort Fabric Conditioner Opportunities
Although the market is nascent, there is a hidden potential for such fabric care products in the urban market
The pre-wash treatment of clothes are new to consumers in emerging markets
Increased purchasing power and care for clothes
Above we covered the opportunities in Comfort Fabric Conditioner SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Comfort Fabric Conditioner Threats
Still mainly used just in urban areas by middle and upper middle class families
The need for a fabric softener is not currently felt by Indian consumers
Hindrance to the category's acceptance will be the time and effort for using such a product
The threats in the SWOT Analysis of Comfort Fabric Conditioner are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Comfort Fabric Conditioner SWOT analysis.
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About Comfort Fabric Conditioner
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.
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