Comfort Fabric Conditioner SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 10010

SWOT analysis of Comfort Fabric Conditioner analyses the brand/company with its strengths, weaknesses, opportunities & threats. Comfort Fabric Conditioner is one of the leading brands in the FMCG sector. In addition to SWOT Analysis, the table below also lists the top Comfort Fabric Conditioner competitors and elaborates Comfort Fabric Conditioner segmentation, targeting, positioning & USP.

Comfort Fabric Conditioner

Parent Company

HUL

Category

Home Care - Detergent

Sector

FMCG

Tagline/ Slogan

Comfort makes a good clothes day

USP

Long lasting freshness and exceptional softness

Comfort Fabric Conditioner STP

Segment

Detergent – Pre Wash Softener

Target Group

Urban – Middle & Upper Class Households

Positioning

Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.

Comfort Fabric Conditioner SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Comfort Fabric Conditioner. Strengths are:

1. The world’s largest fabric conditioner brand
2.  Available in 2 variants – Comfort Lily Fresh & Comfort Blue
3.  Excellent distribution channel available

Weaknesses

Here are the weaknesses in the Comfort Fabric Conditioner SWOT Analysis:

1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.

Opportunities

Following are the Opportunities in Comfort Fabric Conditioner SWOT Analysis:

1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market
2.The pre-wash treatment of clothes are new to consumers in emerging markets
3. Increased purchasing power and care for clothes

Threats

The threats in the SWOT Analysis of Comfort Fabric Conditioner are as mentioned:

1. Still mainly used just in urban areas by middle and upper middle class families
2.The need for a fabric softener is not currently felt by Indian consumers
3.Hindrance to the category's acceptance will be the time and effort for using such a product

Comfort Fabric Conditioner Competition

Competitors

Below are the top 2 Comfort Fabric Conditioner competitors:

1. Bambi
2. Godrej Ezee


The brandguide table above concludes the Comfort Fabric Conditioner SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Comfort Fabric Conditioner. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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