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Comfort Fabric Conditioner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Comfort Fabric Conditioner analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Comfort Fabric Conditioner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Comfort Fabric Conditioner to benchmark its business & performance as compared to the competitors and industry. As of 2020, Comfort Fabric Conditioner is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Comfort Fabric Conditioner competitors and includes Comfort Fabric Conditioner target market, segmentation, positioning & Unique Selling Proposition (USP).

Comfort Fabric Conditioner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Comfort Fabric Conditioner Brand Analysis
Parent Company



Home Care - Detergent



Tagline/ Slogan

Comfort makes a good clothes day


Long lasting freshness and exceptional softness

Comfort Fabric Conditioner STP
Comfort Fabric Conditioner Segmentation

Detergent – Pre Wash Softener

Comfort Fabric Conditioner Target Market

Urban – Middle & Upper Class Households

Comfort Fabric Conditioner Positioning

Fabric conditioner that not only refreshes the clothes but also makes the wearer feel cared for.

Comfort Fabric Conditioner SWOT Analysis
Comfort Fabric Conditioner Strengths

Below are the Strengths in the SWOT Analysis of Comfort Fabric Conditioner:

1. The world’s largest fabric conditioner brand
2.  Available in 2 variants – Comfort Lily Fresh & Comfort Blue
3.  Excellent distribution channel available

Comfort Fabric Conditioner Weaknesses

Here are the weaknesses in the Comfort Fabric Conditioner SWOT Analysis:

1. Comfort’s ad in UK that described Comfort Pure as "U.K.'s most trusted fabric conditioner for sensitive skin."was judged misleading recently, in response to a complaint from rival P&G.

Comfort Fabric Conditioner Opportunities

Following are the Opportunities in Comfort Fabric Conditioner SWOT Analysis:

1.Although the market is nascent, there is a hidden potential for such fabric care products in the urban market
2.The pre-wash treatment of clothes are new to consumers in emerging markets
3. Increased purchasing power and care for clothes

Comfort Fabric Conditioner Threats

The threats in the SWOT Analysis of Comfort Fabric Conditioner are as mentioned:

1. Still mainly used just in urban areas by middle and upper middle class families
2.The need for a fabric softener is not currently felt by Indian consumers
3.Hindrance to the category's acceptance will be the time and effort for using such a product

Comfort Fabric Conditioner Competition

Below are the top 2 Comfort Fabric Conditioner competitors:

1. Bambi
2. Godrej Ezee

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Comfort Fabric Conditioner. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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