SWOT analysis of Pears analyses the brand by its strengths, weaknesses, opportunities & threats. In Pears SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pears to benchmark its business & performance as compared to the competitors. Pears is one of the leading brands in the FMCG sector.
The table below lists the Pears SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pears competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Pears Brand Analysis | |
---|---|
Parent Company |
HUL |
Category |
FMCG |
Sector | |
Tagline/ Slogan |
Pure and Gentle |
USP |
It keeps your skin soft and smiling with innocence |
Pears STP | |
Segment |
Personal Care – Premium Soap in three variants |
Target Group |
Premium Market Soap |
Positioning |
Pears is trusted for being gentle, and is recommended by doctors and pediatricians worldwide |
SWOT Analysis of Pears | |
Pears Strengths |
Below are the Strengths in the SWOT Analysis of Pears: 1. Pears is the world’s first registered brand and it is in existence continuously since then. Has a strong heritage of over 200 years |
Pears Weaknesses |
Here are the weaknesses in the Pears SWOT Analysis: 1. Abandoned a new product formulation after customer complaints and demands to re-instate the old product back. |
Pears Opportunities |
Following are the Opportunities in Pears SWOT Analysis: 1. Remains a niche player in the soap market |
Pears Threats |
The threats in the SWOT Analysis of Pears are as mentioned: 1. New competitors coming up in the market offering same values at reasonable price |
Pears Competition | |
Pears Competitors |
Below are the top 3 competitors of Pears: 1. Doy Care Aloe vera |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pears. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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