Published by MBA Skool Team, Last Updated: April 20, 2020
SWOT analysis of Pears analyses the brand by its strengths, weaknesses, opportunities & threats. In Pears SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Pears to benchmark its business & performance as compared to the competitors. Pears is one of the leading brands in the FMCG sector.
The table below lists the Pears SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pears competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
It keeps your skin soft and smiling with innocence
Personal Care – Premium Soap in three variants
Premium Market Soap
Pears is trusted for being gentle, and is recommended by doctors and pediatricians worldwide
SWOT Analysis of Pears
Below are the Strengths in the SWOT Analysis of Pears:
1. Pears is the world’s first registered brand and it is in existence continuously since then. Has a strong heritage of over 200 years 2. Comes in 3 variants – Pure & Gentle, Germshield, Oil Clear 3. Pears is unique from other ordinary soaps in that the glycerin is retained in the soap. 4. Transparency of the soap is shown as a sign of purity of the soap 5. Glycerin content is a sign of the gentleness in the soap
Here are the weaknesses in the Pears SWOT Analysis:
1. Abandoned a new product formulation after customer complaints and demands to re-instate the old product back. 2. Not a mass-market soap, targets a niche sector within the soap industry 3.High raw material costs for the soap leads to higher selling price
Following are the Opportunities in Pears SWOT Analysis:
1. Remains a niche player in the soap market 2. Pears need to work on liquid soap versions to tap market
The threats in the SWOT Analysis of Pears are as mentioned:
1. New competitors coming up in the market offering same values at reasonable price 2. Any changes to product formulation can lead to downfall in market share as people oppose to buy the product
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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