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Pears SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 20, 2020

SWOT analysis of Pears analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pears SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pears to benchmark its business & performance as compared to the competitors and industry. As of 2020, Pears is one of the leading brands in the FMCG sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pears competitors and includes Pears target market, segmentation, positioning & Unique Selling Proposition (USP).

Pears SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pears Brand Analysis
Parent Company






Tagline/ Slogan

Pure and Gentle


It keeps your skin soft and smiling with innocence

Pears STP
Pears Segmentation

Personal Care – Premium Soap in three variants

Pears Target Market

Premium Market Soap

Pears Positioning

Pears is trusted for being gentle, and is recommended by doctors and pediatricians worldwide

Pears SWOT Analysis
Pears Strengths

Below are the Strengths in the SWOT Analysis of Pears:

1. Pears is the world’s first registered brand and it is in existence continuously since then. Has a strong heritage of over 200 years
2. Comes in 3 variants – Pure & Gentle, Germshield, Oil Clear
3. Pears is unique from other ordinary soaps in that the glycerin is retained in the soap.
4. Transparency of the soap is shown as a sign of purity of the soap
5. Glycerin content is a sign of the gentleness in the soap

Pears Weaknesses

Here are the weaknesses in the Pears SWOT Analysis:

1. Abandoned a new product formulation after customer complaints and demands to re-instate the old product back.
2. Not a mass-market soap, targets a niche sector within the soap industry
3.High raw material costs for the soap leads to higher selling price

Pears Opportunities

Following are the Opportunities in Pears SWOT Analysis:

1. Remains a niche player in the soap market
2. Pears need to work on liquid soap versions to tap market

Pears Threats

The threats in the SWOT Analysis of Pears are as mentioned:

1. New competitors coming up in the market offering same values at reasonable price
2. Any changes to product formulation can lead to downfall in market share as people oppose to buy the product

Pears Competition

Below are the top 3 Pears competitors:

1. Doy Care Aloe vera
2. Savlon Soap
3. Dettol

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pears. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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