Pears is one of the leading brands in the FMCG sector. Pears SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pears:
Pears is the world’s first registered brand and it is in existence continuously since then. Has a strong heritage of over 200 years
Comes in 3 variants – Pure & Gentle, Germshield, Oil Clear
Pears is unique from other ordinary soaps in that the glycerin is retained in the soap.
Transparency of the soap is shown as a sign of purity of the soap
Glycerin content is a sign of the gentleness in the soap
Above are the strengths in the SWOT Analysis of Pears. The strengths of Pears looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Abandoned a new product formulation after customer complaints and demands to re-instate the old product back.
Not a mass-market soap, targets a niche sector within the soap industry
High raw material costs for the soap leads to higher selling price
These were the weaknesses in the Pears SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
It keeps your skin soft and smiling with innocence
Personal Care – Premium Soap in three variants
Premium Market Soap
Pears is trusted for being gentle, and is recommended by doctors and pediatricians worldwide
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