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Pears SWOT Analysis, Competitors & USP

Posted in FMCG, Total Reads: 20177

SWOT analysis of Pears analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pears SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pears to benchmark its business & performance as compared to the competitors and industry. Pears is one of the leading brands in the FMCG sector. The table below also lists the top Pears competitors and elaborates Pears market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pears SWOT, Competitors, Marketing STP & Brand analysis Table
Pears Brand Analysis
Parent Company

HUL
Category

FMCG
Sector

FMCG
Tagline/ Slogan

Pure and Gentle
USP

It keeps your skin soft and smiling with innocence
Pears STP
Segment

Personal Care – Premium Soap in three variants
Target Group

Premium Market Soap
Positioning

Pears is trusted for being gentle, and is recommended by doctors and pediatricians worldwide
Pears SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pears. Strengths are:

1. Pears is the world’s first registered brand and it is in existence continuously since then. Has a strong heritage of over 200 years
2. Comes in 3 variants – Pure & Gentle, Germshield, Oil Clear
3. Pears is unique from other ordinary soaps in that the glycerin is retained in the soap.
4. Transparency of the soap is shown as a sign of purity of the soap
5. Glycerin content is a sign of the gentleness in the soap
Weaknesses

Here are the weaknesses in the Pears SWOT Analysis:

1. Abandoned a new product formulation after customer complaints and demands to re-instate the old product back.
2. Not a mass-market soap, targets a niche sector within the soap industry
3.High raw material costs for the soap leads to higher selling price
Opportunities

Following are the Opportunities in Pears SWOT Analysis:

1. Remains a niche player in the soap market
2. Pears need to work on liquid soap versions to tap market
Threats

The threats in the SWOT Analysis of Pears are as mentioned:

1. New competitors coming up in the market offering same values at reasonable price
2. Any changes to product formulation can lead to downfall in market share as people oppose to buy the product
Pears Competition
Competitors

Below are the top 3 Pears competitors:

1. Doy Care Aloe vera
2. Savlon Soap
3. Dettol

The brandguide table above concludes the Pears SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pears. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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